jakiro
Author: Armonio, AC Capital
The recent public opinion of Web3 is full of hostility.In the eyes of insiders and outsiders: it seems that web3 is a large leek market, and the relationship between exchanges, project parties, institutions and ordinary investors is mutual separation.Some friends from Web2 even told me bluntly: “Web3 social networking is a scam!”
In my eyes, Ponzi is neutral, a financing technology to reduce project operation costs, and a means of protecting the project to ultimately succeed.Whether it is DeFi, social or other tracks, there has been a building that continues to struggle.As long as the pace of progress has not stopped, the Web3 revolution will not fail.All technological innovations occur in an emerging way.A short-term low in web3 technology is not enough to prove the lack of prospects in the industry.We firmly believe in the power of encryption and look forward to a decentralized future.
Today, when the web3 industry is being questioned, this article wants to sort out the achievements of Web3 builders in the social field in the past eight years from the perspective of development and from the author’s perspective, organize their experiences and lessons, and find potential opportunities and blueprints..
In my opinion, although Web3 social networking is not as good as the ripe thing, the results of industry development are still remarkable.For Web3, different people have different expectations. Some people want a better experience and get a better spiritual opium, and some people need to protect more complete personal data sovereignty.As Web3 technology continues to improve and the threshold and costs continue to decrease, real products may emerge at this moment.
The underlying demand theory of Web3 social networking
Any successful product is built on solid demand.The most criticized Web3 project is the inability to integrate with the real economy.In order to break the prejudice that “Web3 is cutting leeks”, we need to fundamentally prove the demand for Web3 by social networking.
Humans are social animals, and humans have social needs.This conclusion was repeatedly argued by social products.
People need to establish links with others, and they need to perceive other people’s emotions, attitudes, and psychological activities through links. They need to obtain information feedback through links to correct their emotions and cognition.This need is like eating, drinking water, and breathing. It is something that people cannot leave, and is engraved into our genes for thousands of years of evolution.This is the basic need for social interaction, in short, linking, mental interpretation, and self-coordination.
Holding tokens is a completely new way to link.Open verifiable databases expand the dimension of information we can get from links.A brand new information environment will give birth to a brand new social relationship and a brand new way of interaction.
We see that the psychological motivation of most social behaviors on the Internet can be attributed to: the need for self-display, the need for emotional catharsis, and the need for finding identification.Compared with traditional offline social interaction, the Internet world has created more social scenes through multimedia.The Internet has been around, from forums, BBS, chat rooms to blogs, instant messaging (IM), social media, and gaming spaces.China’s bilibili even created a barrage creatively.The new scene, including different interpersonal networks, different content and presentation methods, has created a batch of successful projects.
Looking at the development of Internet social networking, economies of scale are its prominent feature.Historical experience tells us:It is impossible to survive if social projects or products of economies of scale cannot be established in social activities for a specific group of people and for a specific purpose.
Compared with the global web2 social giants with millions of concurrent concurrency, the scale of Web3 social networking is even less than a fraction of it.Economy of scale is a mountain. If economies of scale cannot be formed in a certain scenario, they will not be able to escape the end of subsidies until death.The scale of social networks and content determines whether social nature and social motivation can be better realized.How can products without scale help users expand social relationships?How to achieve personal display and how to achieve empathy with others?
The development direction of Web3 has been decided since the concept was proposed. In a nutshell, it is the industrial ecology supported by a credible open data environment and the financial environment supported by tokens.How can such an environment create a new industrial structure?byThe underlying information support across databases and organizations, freely selecting front-end, and combining plug-in and unpluggable social interfaces are the unique advantages of Web3 socialization.Tokens are typical characteristics of web3. Social networking supports token issuance, with token quantization rights interaction as the core content, and the scenario of organizing social relationships is a unique application scenario of web3 social networking.
In recent years, the Web3 industry has really struggled to gain scale advantages in the local social market.
Web3 social development context
This chapter only wants to prove that Web3 social networking has been improving, and then wants to explain that the accumulated experience and lessons of the industry and the continuous progress of technology have continuously pushed us closer to the singularity of the industry’s explosion.
Depending on the advantages provided by the Web3 environment for entrepreneurs, the development of social projects shows two parallel development trends:
1. How to develop decentralized social technology standards
2. How to use social networking to establish a token consensus
Competition for decentralized social technology standards
If we think that humans are animals in society, our information input determines what kind of person we are.Then, the power of Internet social platforms is extremely huge.We can’t imagine how serious the consequences would be to hand over this power to the company and the government.By losing the sovereignty of social information, we will lose the freedom of cognition and choice.The Facebook personal information leak gate led by Cambridge Data Analytics tells us how easy our will is to be manipulated.How much we and our descendants need to take control of our own data sovereignty.Therefore, decentralized social technology solutions are a necessity in the future.
To achieve decentralized socialization, breakthroughs must be made in communication protocols, data and applications.The communication technology adopted by blockchain to reach a global consensus is not necessarily suitable for communications in decentralized social networking.Therefore, based on STEEM’s experience, the new generation of Bluesky, Nostr, Lens, Farcaster and other projects have all given their own decentralized social protocols.By abandoning the decentralized properties of some data, all protocols have made great progress.In any agreement, social tools that imitate web2 are no longer a problem, and even because of the decentralization, users have stronger autonomy.Users have the right to maintain their intangible assets within the system.However, as mentioned above, Web3’s business faces a huge scale disadvantage.
Technology is not a problem.How to move the mountain of economies of scale on the road to success is a challenge facing all solutions projects.In order to penetrate this disadvantage, token incentives have become the most direct means for most projects in the short term.
Token incentive revolution encounters obstacles
The birth of tokens is like opening Pandora’s magic box.All web3 users are forced to face a complex financial environment from the moment they enter the industry.For the project party, the use of tokens can use users’ desires as subsidies to reduce the project’s operating costs.
The token-incentive revolution faces two major difficulties in the social environment:
1. The subjective value of social content is difficult to judge, and the effectiveness of token incentives is questionable.
2. Token incentives face witch attacks.
These two problems have not been completely solved to this day, and we introduce a case that will help us understand.
STEEM blockchain can be counted as a pioneer in the entire Web3 social industry.To this day, not only does it propose many of the concepts and structural designs still imitate and reference the current projects, but it has also nurtured a group of blockchain application teams and projects.In 2016, STEEM blockchain initially made innovative attempts in multiple dimensions such as token incentive content, token incentive live curation, data availability layer, and account layered security.
The application built on STEEM blockchain is a social media, and the content quality of the media is determined by users who are weighted by the number of token stakes.In the early stages of the project, the project founding team showed an absolute advantage in terms of reputation and the number of tokens pledged.At that time, content production and filtering recommendations based on token staking weight were effective.Similar to most token-incentive projects, the huge wealth effect will attract witches.However, STEEM blockchain’s token staking includes punishment power, which can be immune to witch attacks to a certain extent.
This effectiveness is based on the centralization of assets and power and the solid consensus of consensus.When the founder BM left, the founding team fell apart, and the project was sold to the disgraceful Justin Sun, a consensus collapsed.In the early stage, the collapse of consensus led to more individuals choosing to attack witches to make profits: coin-holding users like each other, and agency mining is rampant.Later, when the algorithm recommendation system and AIGC technology matured, this content production and recommendation system based on token weighted voting was at the moment of exiting the stage of history.Today’s top social media has achieved user content that has a wide range of people. This refined content selection is beyond the reach of human resources + content sorting and push by simply relying on content labels.
After STEEM, many projects have used to issuance to accelerate the scale expansion of the platform. For example, Torum and BBS, everything they want to scale is used to incentivize.Of course, there are also people who use their expectations for free in the later stage like Lens protocol.These incentives go against the elements of social “non-monetary returns”.Experiments show that external material returns will reduce inner psychological returns, which makes social content mixed with non-social content.Social links are information channels, and the value of social platforms lies in summarizing information in social traffic channels.This kind of incentive to mix sand causes social efficiency to become less effective.It is natural to lose a channel that is already inexperienced and face more noise.
Like Degen on Farcaster, some of the tokens are given out through rewards.This is to use Meme tokens to inspire the social project web3’s unique financial function (rather than content creation or recommendation), which creates wealth effects and triggers ecological prosperity by introducing the financial attributes of encrypted social networking.A platform can only have one token, but it can have countless Meme tokens.Meme tokens can fail, but platform tokens cannot.Using Meme tokens to promote social projects will become a better token incentive platform project skills.Degen’s wealth topics combined with the innovation possibilities on Frames have allowed more and more builders to participate in farcaster, triggering Farcaster’s ecological prosperity.It can be said that so far, I personally think: this is a classic operational battle.The emergence of the ecological emergence brought by this operation cannot be ignored.So far, tools such as NFT piggy bank, various streaming media (voice chat rooms, short videos, animations), and launch platforms have been produced in the ecological direction.Although, I have not seen any signs of Farcaster breaking through Lens’s business boundaries (the current industry bottleneck), this emergence deserves a focus.
Stage setbacks in content independent revolution
Web3 focuses on decentralization, and put it in business to monopolize.
The starting point of Web3 social networking should be between 2016 and 2017.By then, Web2 social products had developed in full swing.In the last two cycles, social projects were narratives with independent content.Various projects can do content assetization work when trying to “open” content, and based on the content “opening” content, they can do content assetization work.
Born in 2016, STEEM was lagging behind in development due to the project team falling apart.Although, content was already on-chain when the project was launched.However, there is no EVM environment and cannot run smart contracts. DeFi summer started in 2020 and gradually fell behind.The top spot on the content chain was given to Mirror.The selling point of Mirror is that it gives a friendly text content editing environment.Users can use their wallet signature to publish their own text content.Content is chained and no one can tamper with it.Other users can subscribe to and follow an account.And the content can be cast into NFT and traded in the NFT market.So far, this project has continued to operate and its traffic has declined. However, some Degen players still use the project to publish some content and launch some content NFT casting activities.
Mirror is an excellent web3 product, designed to implement minimalist spirit and use a trusted and open database to excellent use.Anyone can confirm the rights of content data on the Internet through wallet signature.The content after the rights confirmation can be issued NFT and traded in the NFTfi environment under the EVM environment.Mirror’s user churn is essentially certain. Compared with traditional Web2 content operators, not only does it have insufficient operating capabilities, but also, text content, especially long-term discussions, lacks traffic and is an abandoned child in the era of garbage culture.At the same time, some projects started to link content from sound and video.Not to mention the ineffectiveness of content incentives, the huge amount of data makes the project operation costs unsustainable.Doing content business is doing media.Either you have good content to attract users, or you have a huge number of users to attract good content.Simply giving a set of technical solutions cannot become a business.
At the end of 2013, another content-based project emerged.Bodhi is also a minimalist product.Inspired by Friend tech, Bodhi no longer casts NFTs of related content at a unified price, but uses bonding curve technology to sell at prices. The more you sell, the more expensive it is.There is also CloudBit forcibly copying web2 content on the blockchain to generate NFT assets.There are many similar projects, and they all try to convert content into rights-confirmed assets.But what they cannot change is that in the Internet era, content can be confirmed, but the information carried by the content is easily transferred.Even if content is directly stolen or infringement is committed, the content is linked to the link will not help increase the cost of illegality.Therefore, there are currently no good cases for directly issuing assets with content as value anchor.
Another reason why the market is insensitive to content assetization is because of the wrong time.Although rationality tells us that personal information is expensive, users do not care so much about their content sovereignty.
A new journey of attention sovereignty: the development of content recommendation system
The emergence of STEEM has encouraged and inspired a number of blockchain projects.One of STEEM’s main ideas is to sort the content with votes weighted by the number of token stakes and create a list.This creativity was subsequently learned from different projects.
A project that prefers content recommendations: Yup, exists in the form of social plug-ins.By issuing tokens, users are encouraged to interact with content through this web3 plug-in.Using this interactive information, plus token staking weight, relocate the content on other Web2 platforms and reorganize it under your own list.
Wormhole3 is also a plug-in for the recommended type of content.Unlike Yup, it supports the incentive to use multiple tokens as content recommendations.The entire incentive process completes the code implementation.Different incentive tokens have independent tag lists on the official website of Wormhole3, achieving diversification of content recommendations.In the Wormhole3 model, assuming that people holding different tokens belong to the corresponding community, the number of token pledges determines their voice in the community channel.The distribution power of some tokens is also controlled by the right to speak.
Including Matters, Torum, BBS, and other projects that use token-incentive content list recommendations, they have all failed.The essence is that list-based recommendations incentivized by tokens cannot capture attention.In the attention market, the previous generation of simple sorting + tag classification content recommendations are already difficult to compete with intelligent algorithm content recommendations.As an advertising system, in order to pursue decentralization and programmaticity, the immature algorithms of the Web3 project actually do not have more accurate pricing of advertising spaces than the professional algorithms of web2.The monopoly of the advertising market is not as strong as that of centralized exchanges.Therefore, projects such as QuestN and RSS3 that use data to influence content distribution eventually turn.
Experiences and lessons tell us: Even if it is incentivized with low-cost tokens, it must be an incentive to inspire advanced production methods.Phavor still relies on web3’s database to make recommended middleware across databases, but the processes and solutions are more abstract.The content recommendation system is a necessary component for any social media.Token incentives are not the key to the web3 recommendation system, but coin holding structure and on-chain behavior are.On-chain data participation in system decision-making is the essential difference between Web3 and Web2 recommendation systems.Compared with airdrops, the cost of on-chain social interaction is extremely low, so the witch arbitrage attack was born.
The power logic behind using tokens to control content recommendations is: attention is controlled by the organization rather than by the individual.I personally believe that the content allocated according to organizational needs is an organizational work communication platform like DingTalk and Feishu.It is not so much a social tool as a DAO tool, and all voting reflects power.The power to manage organizations without trust is undoubtedly the advantage of blockchain and even web3. The content recommendation incentives based on organizations (platform or community) seen on the market are now available.
The social tools that ordinary people love to use have been replaced by attention schemes targeting individuals.At present, any new generation of social media is pushing content for individuals, and the recommended content is adjusted according to the individual’s likes and dislikes of content at all times.If we advocate 1V1 content push, then the on-chain information should be more used as the original data for the content and user tags.
Here we will mention the “subscribe stream generator” created by BlueSky.It is a combination of recommendation algorithms and communication protocols.Anyone can provide a self-developed recommendation algorithm for communication protocols.Users subscribe to their favorite recommendation algorithms as needed.
Debank’s social module has great potential.Although many people use Debank as a data tool, its badge, account display and stream have reached an industry height that cannot be achieved by focusing on badge projects.Those players who have been playing NFT for a long time are definitely more important than others.How can a user who does not participate in DeFi at all give guidance to others?As there are more and more activities on the chain, modifying user data and content data through accounts as data sources will improve the accuracy of the entire content recommendation system.Debank now lacks an effective recommendation system, and its early accumulation will help it occupy the high ground of the recommendation system.
Overall, the current status of decentralized social development is:
1. The strategy of token incentive scale has not been smooth, and no independent user group can be found that can highlight the scale advantages.
2. Content is on the link, and users do not care about it without scale.
3. The content recommendation system continues to develop, and after multiple rounds of iterations, a little dawn has been revealed.If we can make a social product and better serve users with on-chain interaction, it will be the first step in implementing a decentralized social project.
Among Web3 users, I can find the unique scale advantages of our web3 social networking.The biggest advantage is the intervention of tokens, which not only introduces finance, but more importantly, the possibility of new relationships and interactions based on tokens.
Here, there are two positive signs:
TGbot: Introduce transactions directly into social networking.Socialization and transactions are seamlessly connected, which is very suitable for users’ trading habits of buying coins by head.It is better to do more than to say more.In the past, online behavior could not be a social interaction, but now it can.
Farcaster: Introduce asset issuance into social scenario platforms and follow investors on Farcaster. Instead of looking for Alpha on Twitter, it is better to communicate directly in Farcaster and form a community.More teams are willing to move projects to Farcaster, and the emergence of projects is happening.
Social Asset Tokenization
Another evolutionary route of Web3 social networking is to use social networking to issue coins.For projects, currency is a means of financing.For users, coins may not be a product.Coin is a financial product.Issuing coins itself is very easy. The difficulty is how to enable the market to establish a consensus on the value of tokens and how to make the tokens liquid.
Social networking establishes value consensus:
How to make the market recognize the value of tokens, this is the crypto-alchemy that every project party wants to know.Historical experience gives three recipes.
1) Attention tokenization
Attention tokenization is both the secret recipe for Meme coins.How to create attention, the elements of token attention: content, KOL, community and wealth effects.The first three points are all related to social interaction.Whether it is Farcaster’s frames framework that directly implants social goods (tokens) into the platform, the ERC404 uses the integrated map and coins (the content is directly integrated with tokens), and the inscription recommendation relationship that Donut attempts to be put on the chain, they are all from each technical level.To enhance the Meme content of coins issued.
The consensus on Meme tokens is easy to establish, but it is difficult to last.Without considering the external environment, Meme tokens do not exist in consumers. Meme tokens establish liquidity of assets unless Meme tokens are launched on a centralized exchange, from a masterless token to a master token (centralized transactions).There must be market makers), otherwise when the attention span passes, Meme tokens will fall into a two-way spiral collapse of irreversible value and liquidity.
2) Social relationship tokenization
If Meme, this culturally popular value-linked token value makes ordinary people feel illusory, then injecting the value of social relationships into tokens is down-to-earth.Even if you don’t talk about web3 and the Internet, in economics, “relationship” is also a kind of capital.The tokenization of social relations capital is a natural consideration.
The first thing that made me pay attention to the tokenization of social relationships was DAO.The DAO project has a broad definition of DAO. In the general market perception, DAO will be degraded into a circle organization governed by token mechanisms.The person who holds my token is my. If you hold different tokens, different amounts of tokens will give different rights.What the tokens are attached to is the permissions in this organization.Whether it is the FWB that sells high-end population value links (the acquisition of identity depends on the application approval system and costs a lot of money), or the Yuebird DAO that revolves around high-quality investment information, it starts with the permission of social relationships and establishes the value of tokens..Friend.tech, which has risen in this cycle, is also exploring along this vein.Compared with traditional organizations that have established a huge organizational volume, Friend.tech specializes in the small-scale organizational market.Judging from its bonding curve quote, after a group of more than 200 people, the cost of each membership is very high.This is much smaller than the organization of dynamic people established through the NFT casting + order mode in the early stage.
3) Content tokenization
The essential difference between content tokenization and content assisting attention tokenization is that content tokenization emphasizes the relationship between tokens and content property rights.From previous generation products such as Mirror and Paragraph to the current Lens and Farcaster, it has never put down its asset-based function of content property rights.From a technical point of view, this function is very simple.But no one applies it in reality.Copyright is an RWA thing.This property right is from the chain to the chain.When there are a lot of uncertainty in the on-chain property rights, and when the on-chain property rights only increase the cost of rights protection, these functions are decorations.Only when most of the rights confirmation businesses migrate to blockchain, the rights protection path is mature, and the scale effect is exerted, can content tokenization show economic value.
Content tokenization also has no wealth effect, and the wealth effect cannot be used to accelerate industrial maturity.In the whole society where AIGC is rampant, content is not scarce, but what is scarce is attention.Lack of scarcity hinders the wealth effect.
Bonding curve solves liquidity:
Bonding curve Although not based on social innovation, Bonding curve solves the liquidity cost issue of small-scale projects.The steep version of bonding curve proposed by Friend.tech, regardless of the wealth effect created by small-scale funds, does indeed greatly affect the operating costs of personal tokens to provide liquidity.Therefore, we can see many projects trying brand new price curves in their respective fields.There are some cases where small influence are formed: for example, Bodhi did Bonding curve for valuing content, and DeBox did Bonding curve for social asset distribution.
Although, the problem of Friend.tech (FT) operational rhythm has led to the later attention being taken away by farcaster.But the impact of Bonding curve is far-reaching.FT’s attempts let us know that there will always be a more suitable Bonding curve for different token application scenarios.Any bonding curve has its pros and cons, and you must choose the appropriate curve based on the actual situation.Friend.tech’s V2 also follows this consensus. On the one hand, it tries to issue assets (clubs) to multi-center, mesh-style community, and on the other hand, it adds a steeper Bonding curve.
Pump.fun is equivalent to inventing a segmented Bonding curve. When the fundraising is less than 20,000 U, it uses a steep bonding curve. When the fundraising reaches 20,000, it directly jumps to a regular decentralized exchange.This is also an innovation in liquidity supply.
In summary, along the way, Web3 social has carried out rich experiments in multiple fields and angles.
Web3 social opportunities and mission
Along the way, Web3 social networking has been constantly exploring and failing on the rugged road.However, progress is still obvious to all:
Our front-end jumps from PC to mobile, and transforms from APP to incremental web applications.Wallet login has moved from mnemonic words to MPC and abstract accounts.The threshold for users to log in to web3 to socialize is getting lower and lower.The advancement of blockchain infrastructure not only reduces the geometric multiples of the bookkeeping cost, but also the transaction time can be reached almost immediately.In order to achieve decentralized social availability, the builders of the social protocol layer even actively build layer3 suitable for their own characteristics, and determine the degree of decentralization of information according to the credibility and importance of the information.The expansion of the network directly improves the user’s experience. From text to multimedia, the network can also accept more concurrent information from users.
Embedded social scenarios are also innovations that the industry has tried.Because it is an open source project and an open source database, it comes with its own LEGO-like combination without permission.We have been able to embed any interaction into social (for example, we can directly conduct NFT transactions and social data in social), or we can embed social into any interaction (implanting another social tool in one game)
We have also made many achievements in middleware, including the integration, analysis, and labeling of various on-chain data, token behavior management based on game theory, and colorful liquidity provision solutions.
Compared with our infrastructure and tools in the previous cycle, the number of indigenous people of Web3 is increasing, and the Meme tokens that users understand is closer to the understanding of users. NFT has been constantly educating potential users with bands one by one.
Social innovation is not a dead end, and there are always challenges in every era.For example, the recently launched ReelShort focuses on attracting users with short dramas with bloody plots.Let an anchor, an MCN, and a media company build its own social media platform at a low cost.There are suitable recommendation algorithms to divert traffic to form a federated network structure.
To put it this way, dryly, there is no sense of picture. Let us combine the traffic password, the blueprint in my mind.
Dopamine, popular opium, Web3 antidote
The discussions in the previous article are based on social development under the Web3 industry in a regular manner.Put it into the overall competitive landscape of social products, including issuing Meme coins with social networking, as simple as a virgin.I’ll show you the social scenes I’ve seen to the good babies.
Since the emergence of streaming media, we have basically no longer seen social platforms based on text and pictures.
Even in streaming, there is fierce competition.
What content are we seeing in the top short video platforms?The domineering president fell in love with me, and I was drunk alone.Do you look at the content that speaks humans on Farcaster, STEEM, and Mirror?For entertainment, not for Web3’s ideals and bullshit airdrop income, I’m not willing to waste it for a second.Yes, the social development of Web3 is biased, but it is not the pot of technology.The threshold of the technical massive adoption is being approached.If you want to make web3 socialize the massive adoption, you have to connect the content on web3 socially.
What we think is that the introduction of content is an airdrop for content creators, giving a lot of incentive for a group of creators who cannot create traffic content, which is called breaking the platform monopoly.In fact, 1% of super KOLs create 90% of traffic but do not receive the rewards they deserve.
In the social field, some detailed technologies are actually not that important.For example, if one day Tiktok said he wanted to log in with his own wallet, using MPC or AA is not that important.Whoever has traffic is the king.Whoever has content that can create traffic will have traffic.Is there a possibility that the industry’s organization method is not to operate a platform similar to “web2” by technology-oriented protocols or projects, but that every content creator occupies the core position of a small economic cycle, and it freely chooses suitable forThe protocols and tools of your own content business format, and then combine all the protocols and tools more organically, allowing other social participants to participate in their own economic cycle through tokens.
This typical fan economy has already taken shape in real life:
A senior “straight-sex emotional masseur” may have channels with twitter accounts, TG groups, Onlyfans and Pornhub.Their product positioning in front of consumers is not simply hookers that provide sexual needs, but a complete set of SEX dream solution providers that solve sexual fantasies.These workers build their own private domain traffic through social media, guide their payment habits by selling their own limited-level short videos and live broadcast durations, and then experience it in their girlfriends and monetize traffic in role-playing services.These practitioners who deal with customers every day have a deeper understanding of human needs than web3 social entrepreneurs.Social networking and media provide these people with several times the return on their labor, and at the same time, the traffic brought by self-media has helped them get rid of platform exploitation.
Let me give you a more recent example. There is a live streaming platform for artists in Japan called Zaiko.The platform itself also adopts decentralized technology, and artists can issue NFTs through the platform.The platform has also made sufficient preparations for issuing platform tokens.The founder of the platform was a successful entrepreneur before the project. His previous career established business dealings with many Japanese artists, so Zaiko has no shortage of users at all.Nowadays, Zaiko’s live broadcast can sell goods worth millions of dollars.Decentralized technology has long begun to change our social industry from the other end.
We have always talked about regaining the platform’s monopoly on content value. The most direct way is to build a platform for content, and links are formed between platforms through third-party curation or recommendation tools.Let’s imagine a possible blueprint for web3.
Web3 social blueprint
A certain capital spent a lot of money to hire a cool writer to write a bloody script “Return to 2010: I’m making waves in the currency circle”, adding these dopamine and hormone flow factors.Before the script was finished, he claimed that the screenwriter had run away without waiting for the script to be finished.The project then continued to advance and began filming dramas.To circumvent supervision, the project adopted a decentralized media (such as farcaster+livepeer) solution and airdropped content tokens to early audiences.Users holding certain tokens can influence the plot trend, participate in voting to decide on new roles, can see new episodes earlier and get various peripherals.For some regions, we can even directly sell the same fashion, real estate and other customized products of the protagonist through frames in the play. The protagonists in the plot have their own fan tokens, and they are built on friend.tech or their own fan system.If you need any chat services, exclusive videos, escorts and other services, we will discuss them separately.The passionate videos in the play need to be unlocked with the corresponding fan tokens + content tokens.In the plot, the new coins issued are simultaneously sold in reality as pump.fun.The independent streaming media belonging to this drama sells and rents out their own overflow through curatorial tools such as Tako and phavor.These short videos were edited and approved and released on the Web2 platform simultaneously.
As a Web3 user we can imagine how good our social experience will be.We can get tokens by watching the show, and use these tokens to increase the exposure of the Memes we hold in the plot, and manipulate traffic to get profits.Support the actors we like and communicate face to face with the actors we like.You can even stuff yourself into the crew and be an insignificant extra to satisfy your cosplay desire.This kind of experience is not something that Web2 without a sense of participation can achieve.
What we need is technology support such as more convenient login, lower content storage costs, and lower latency.
Web3’s Mission
Web3 is not Guanyin who saves the suffering, nor is it the Messiah who saves the world.The bottom of the Web3 revolution is liberalism.There is nothing wrong with gambling, and it is certainly understandable to pay to make friends. It is even more natural to watch addicted short films.God gives people choices, and we Web3 also provide more choices.The wide door, the narrow door, hell and heaven are all in the mind of people.Our web3 mission is to return the rights seized by centralization to every natural person.
Conclusion
Web3 social networking is not Scam, but Web3 is not a home-like experiment for children to play.(Even my Web3 social concept was laughed at by some friends as a typical house play, but the success of the industry was crawled out of these ridiculous failures.)
At present, the dilemma of web3 social networking comes from the immaturity of technology, and our costs have not been reduced to a low enough.Compared to web2, our recommendation mechanism is like a baby.On the other hand, we hold high the banner of respecting creators, but in terms of the organizational form of the industry, we still focus on the technology platform.Social interaction must be centered around human nature, and respecting human nature alone will not generate cold-start traffic.Therefore, borrowing streams from content has become a common means in the industry.I expect that the future social media will focus on content publishers, focusing on users and affiliated service providers.
In addition, we have not yet concluded how to adopt Web3 technology to enhance the interactivity of user social interaction.Interactiveness is an important attribute of Web3 social interaction in addition to autonomy and censorship resistance. How to make good use of interactiveness and improve users’ social experience will be the key to the success or failure of Web3 social interaction in the future.Finding how content and communities can better interact in a new environment built by decentralized technology will determine whether Web3 can gather traffic and the key to its real implementation.
References:
“Social Nature: Three Major Drivers of Human Social”
https://www.amazon.com/Social Nature: Three Major Drivers of Human Social-Chinese-Matthew Lieberman-ebook/dp/B01GDYPZVA
The Nature of Social: Zuckerberg’s Business Secrets
https://www.amazon.com/The Essence of Social: Zuckerberg’s Business Secrets-U.S. Randy Zuckerberg/dp/B01F2VKI6C
“Analysis of individual behavior of social network users from the perspective of psychology”
https://journal.psych.ac.cn/xlkxjz/CN/10.3724/SP.J.1042.2014.01647
“How to break social fatigue?Explore the current situation and future of Web3.0 social products》
https://mp.weixin.qq.com/s/hf9ethw72RAdP3CAewZ_VA
“From “Content Mining” to Using “Social Inscriptions” to Building an Open Social Data Layer”
https://mp.weixin.qq.com/s/y8MK36HWJdti26qGgFj8OA
Social Economy
https://annas-archive.org/md5/c42b6c5eab48808e87d3ebcd9eec151e
How does Bluesky work in a decentralized social network?》
https://www.techflowpost.com/article/detail_16432.html
“Overview of Web3 Social Protocol Lens Protocol: How, Ecology and Outlook”
https://cn.cointelegraph.com/news/lens-protocol-overview
“Crypto Popularity: The Birth of Meme’s Wealth”
https://www.techflowpost.com/article/detail_16831.html
The Rise of Decentralized Social Networks
https://outlierventures.io/article/the-rise-of-decentralised-social-networks-why-web3-founders-are-paying-attention-to-the-new-wave-of-decentralised-social-networks/
