jakiro
Source: Dao said the blockchain
Earlier, I wrote an article to introduce the inner volume of the second -level extension of Ethereum:
From the initial project party’s technical and user experience as the foothold of the competition to the later BLAST directly entered the game with marketing methods. In the case of not even the “physical” shadow, it used a very short time to quickly quickly on TVL on TVL.More than the old project.
BLAST’s entry method crushed the huge pressure on all project parties in the track.
Because the BLAST project itself has its own halo —— its founder is also the founder of Blur, the entry of Blast has grabbed the limelight of the old track project on the one hand, and also gave other old track old.The project is inspired: borrowing the second -level extension of Ethereum to continue his life.
So we saw that users of the boring ape community initiated votes, hoping that the boring ape would also build its second -level expansion of Ethereum, and lifted the popularity again.
In BLAST’s gameplay, users do not need to actively consume GAS fees. They only need to mortgage Ethereum in to obtain mortgage income and token airdrops.
I thought this approach was already the ultimate, but the appearance of ZKFAIR once again refreshed the three views. It directly absorbed all of these advantages and did it thoroughly:
On the one hand, it directly uses other ZK-Rollup user airdrops to attract users of other projects in the same ecology, and on the other hand, to obtain airdrops by inspiring users to cross-chain USDC to attract new users outside the court.
This is more thorough than BLAST’s attraction.
In addition, it vigorously promotes it to use Polygon and Celestia to build a second -layer expansion.This propaganda method directly pulled Polygon and Celestia as the project promotion and platform.
This point is not done.
Under the operation of ZKFAIR, the project got more than $ 100 million TVL within two days.This record is equivalent to the results of Starknet’s efforts for two years.
In a very short period of time, such a record is achieved, but the project itself has neither its own original technology nor glorious and beautiful venture capital, let alone a strong team background like Blast.
This is another victory for marketing strategies.
Regardless of the real purpose of ZKFAIR, and the final product, its marketing at least two aspects:
The first is to mobilize the most vast community and motivate communities to participate in the startup of the project the most widely.This kind of boost even surpasses the help of venture capital and so -called background to some extent.
The second is to prove once again that the airdrop is the most powerful and efficient incentive means and the method of attracting initial users.
This time, ZKFAIR’s airdrops have returned to the type of airdrop created by Uniswap: Whenever they have participated, they can get rewards.
Although UNISWAP created a “generous airdrop” approach, this method was rarely used by other project parties because the price was a bit high.
However, ZKFAIR simply uses this way to motivate users to come together to come together to “witch attacks” together.
This kind of airdrop method will have a profound impact on the entire ecology again, and it has set a model for all the rear enmersal:
When the new project has no background, no capital, and no technology, it may be necessary to learn the project to learn ZKFAIR.
After BLAST was born, I believed in the article that those projects that had never issued a word of mouth would not be able to support and had to change the policy.
Now there is a stronger marketing like ZKFAIR that attracts popularity and funds.
What’s more, there are a lot of second -level expansion projects in the schedule clearly issued in the schedule.
Recently, the Base tone that has always been not issuing coins has been weakened.How long can I continue to claim that “no currency” can be supported?
Next, we will see that Ethereum’s Cancun is upgraded.
After this upgrade, the cost of the second layer of extension will be further reduced, and this will further reduce the threshold and cost of the user’s use of the second layer of extension.
Perhaps the upgrade of Cancun is really the beginning of the inner scroll of Ethereum on the second layer of Ethereum.
