jakiro
In the past few months, I talked with dozens of entrepreneurial teams.I found that some teams did not think about users from the first principle. The needs of users were not clear. I wanted to speculate on what the user wanted, or made too much assumptions on the user.
Technology innovation is fascinating.But the ultimate audience of all this is a user.As Jobs said: “You’ve get to start with the customer experience and work back money -not the other way design.” Entrepreneurs need to think more about users and learn “Workwar DS “thinkingWay.
The gangs, it’s time to re -focus their attention on the user.
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1. 1.UI/UX
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Source: Uniswap
The interface similar to Uniswap and Lido has actually become a benchmark for Crypto.In the design of UI/UX, it should be as concise and intuitive as possible, so that users can easily understand and use, reduce friction as much as possible, and make minimal assumptions on users.
1.1 UI
Websites are usually an important entry for users to contact a project.As a heavy product experience, I have two impressive collapse times:
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When I open a certain website, the first thing I see is three or four entrance buttons.When I intuitively click on these buttons, they bring me to different pages, each page contains a lot of information and complex design elements.I suddenly felt anxious, where should I start?
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The project does not provide any documents.For many users, the document is a way to quickly understand project information, and it is a way to understand a project more quickly and efficiently than the white paper and blog.Some “Buzzwords” on the homepage will not help users fully understand a project in addition to providing slogan properties.
1.2 UX
I want to use two examples to explain — Crypto’s user experience at this stage requires higher fine -grained optimization.
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Mobile terminal
I have always thought that the importance of the mobile terminal was ignored.At present, most DAPP lacks a smooth mobile experience. It can only be used by (built -in wallet) browser, and it needs to be switched back and forth before the browser and wallet.Imagine that you are a fanatic Memecoin Trader. When you can’t guarantee that you are always anxious about your position when you are in front of your computer, a mobile dexscrener will make you feel a lot of peace of mind.
Through cooperation with Privy, Friend.tech took a step of built -in wallet.But compared with the CEX’s mobile terminal, DEX still has a way to go in terms of user experience.For transactions with high time sensitivity (such as contract transactions), real -time notification push or price warning is useful.For social applications, it is not necessary to mention the importance of sharing anytime, anywhere.
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Ai agent
AI and LLM can help users understand a new project.
For example, when I visited a Layer2 Ecosystem page, I was usually confused.It shows common protocols such as Uniswap, AAVE, a lot of wallets, tools, etc. I know these protocols, but I don’t know where to start.Imagine an agent that can tell you what DAPP and the fastest growing protocol are now playing on this Layer2 based on the recent chain data.It can even analyze the behavior of each user’s address to provide advice targetedly.
Things that make me feel that Crypto still has a lot of room for optimization in UX.A few years ago I would think that we have not enough Infra to support large -scale applications.Recently, we already have a scalable underlying chain, an easy -to -integrate User Onboarding PROCESS, and now it is time to spend more thoughts on UX.
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2. Stickness..Wat do?
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Source: iosg Ventures
In Crypto, it is relatively easy to get some short -term growth data -you can immediately initiate a Campaign and give away a certain geenesis NFT to achieve short -term goals.This is actually considered a hint that users have certain expectations for the potential benefits that may gain potential in the future.However, attracting real users and gaining their long -term adoption is a more difficult thing, and there are almost no shortcuts on this road.(UNISWAP spent nearly three years to make a good product before the DEFI Summer arrived)
It is worth noting that Warpcast currently accounts for 90%of network activities, but other clients can provide various unique proposals on this infrastructure.In addition, most people use it as a pure web2 social media platform because users have not been trained and used everything they provided.Important growth signals will be an individual using the Farcaster native solution to make its user experience the most likely different functions (decentralized social maps, frameworks, etc.), which may take time, because the map itself is not mature or mature or mature in the early stage.powerful.
2.1 Acquisition, WAIT..It ’s All about Airdrop?
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Source: iosg Ventures
Although I don’t want to confuse airdrops with customers, the current airdrop has actually become a shortcut for customers.
Generally speaking, airdrops are now considered as a means of obtaining customer acquisition, and the token of the airdrop is considered as a customer acquisition cost.
I think important things are the purpose of thinking about airdrops.What kind of purpose do you want to achieve through airdrops and how do you manage expectations and formulate strategies based on these goals?
Starknet has rewarded GitHub’s top 5,000 REPO contributors in recent airdrops.Obviously to bring Starknet or even Crypto into the field of traditional developers.Other agreements also propose to issue airdrops to family pledges or teams to develop public products.
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Source: iosg Ventures
I agree with what Regan said: “Community Means Making Money with your internet friend”.We have to admit that many users use a Pre-TOKEN protocol to get airdrops.
However, what I said to Hayden: “Do n’t be stingy -give a significant amount away. If you do n’t think the commit deserves a significant amount, do n’t read a token.” Opinions.The “Community” in Hayden’s sentence and “Community” in reality cannot be confused.
You know, it is very difficult to distinguish the real “Community” and “Witch” in the witch’s flooding airdrop season, and the latter has become an industry.To solve this problem, the agreement needs to spend more time to identify the real contributors and consider long -term development.
The airdrop has actually become a little toxic.Users often regard venture capital institutions and project parties as their absolute opposite.The project party has a dilemma in the design of the airdrop rules. The airdrop farmers account for a considerable part of the community. If they feel that they are not well rewarded, they may Fud your project on CT.However, if witch screening is not performed, token often does not reward real users, and it will cause large selling pressure on it.This is quite tricky for the project party.
Having said that, when you want to use airdrops to Bootstrap, remember not to blur it, do not deceive users, and ensure clear information and rules.
My opinion is that if you are a builder of long -termism, try to return things to Organic.Do not do excessive marketing to give users some unnecessary expectations and focus on creating good products.
All in all, most projects are airdropped to attract users to use and use products for a long time.This requires you to have enough easy -to -use products before you release the expectations of the airdrop. If the user experience is bad, the airdrop will even have a reaction and leave a bad impression on the user.
If you do not have a certain clear air investment target and strategy, as well as easy -to -use products, then concentrate on Build, enjoy Organic Growth, and wait for better time.
2.2 Retention
Different types of projects often have different user retention strategies: for DEFI, it is liquidity; for NFT, it may be more communities.
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Source: jonwu.eth
UNISWAP has accumulated indestructible liquidity and powerful brands in the past few years.When people want Swap to a certain token, they often intuitively think of Uniswap first, and take it for granted that Uniswap will have the best liquidity and the lowest slide point without going to defillama to find the best depth.The moat brought by the brand effect of people’s intuitive brand is quite firm.
In addition, the liquidity of large funds is relatively stable, and the actions of large funds are often slower than small funds. Therefore, unless you can provide a strong incentive mechanism, it is extremely difficult to build liquidity.
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Source: David Hoffman
For application -oriented projects that are directly facing end users, the community may be the most important thing.Of course, the concept of the community is difficult to be symbolic.You can say that the essence of the community is a certain culture, symbols, and symbols. A group of mavericks gathered together for fun things.
When we judge whether the founder is Crypto-Native, we usually exchange their understanding of the community with the founders.This understanding is a long -term, at least one or two years of intuition and MindSet.For such projects, the founders need to try to understand the community, feel this culture, and listen to what users are talking about.
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3. Seeking token-Market-Fit
Token reflects the market’s consensus on the project to a certain extent.Take the above example, Arbitrum, as the largest L2 of TVL, has a strong cash flow as consensus; Dogwifhat’s hat consensus is also consensus.What kind of Token do the market want?What kind of token market buy in?I understand from Utility and speculation.
Utility
Utility is also divided into several types:
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One is Utility due to expected future income.For example, you need to pledge 32 ETHs to become Ethereum verifications and earn about 4.5% of APR.
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A kind of token-gated: You must hold a certain number of token or NFT to be allowed to enter a community/or use a certain protocol.
The nature of some INFRA projects determines that they cannot give the Token Utility. For example, most L2 tokens are currently only effective for governance, or they have the “speculative” nature in narrative.
Speculation
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Source: iosg Ventures
Retail investors feel that this Token has the potential to rise. No matter what reasons, the direction, product, narrative, etc., the market will form a joint force to support the price of token.
For users, narratives are often the most direct and easier to understand.Many INFRA projects are facing the problem that the concept of the project is too obscure -it is difficult to expect that each user understands the principles of cryptology or similar developer tools, as well as the benefits they bring.But we can try to pass some simple information, such as turning these abstracts into a string of letters or words: ZK, FHE, RESTAKING, and so on.
Trace mentioned two good points in UnbundLing Attention: “Bigness” and “Simplicity”.For example, L1 is an enduring narrative in the Crypto world. It is large enough to accommodate a large number of DAPP and users.For another example, Memecoin is the simplest token. It has almost no learning curve. The only reason for users to buy it is rising expectations, so it can quickly occupy the user’s Mindshare.
I think there is another important point that users perceive a project and how to interact with the project.A intuitive example is that when the user experiences Solana, the most obvious feeling compared to Ethereum is faster and cheap, so users think that Solana is better than Ethereum.This is a quite simple thinking logic.I also observed that many Eigenlayer’s RESTAKER did not know what AVS was, but because Eigenlayer had a Stake interface and interaction process, this would make them feel familiar and accept RestAKing’s narrative faster.
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4. CLOSING
More projects and Token are being quickly pushed to the market, and users need to face rapid narrative and dazzling projects.In this accelerated playground, the attention is scarce resources.
Crypto has developed for nearly ten years, and what users want as a good use of DEX as a few years ago.Today, creating a successful Crypto project is more difficult than previous years.
In any case, it is the end of the user.Put your eyes on users and think about user needs from the first principle.This is my sincere advice to all Crypto entrepreneurs.
