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Author: AIKO, Folius Ventures; Translation: 0xjs@作 作 作 作 作 作
After the outbreak of TON, other developers have developed a click -through game. Catizen has laid the foundation in the Ton ecosystem in 1.5 years in advance, and then succeeded with their popular games elegantly.
The following is the five key reasons for Catizen to surpass competitors in all aspects:
1. Game design (popular games can unlock the positive and external reward system)
When others are still making a click -through game, Catizen is ready to build the entire empire from the first day.Their team spent four to five months from choosing a promising prototype to the actual release of Catizen.
Interesting gameplay is the foundation.Catizen’s flywheel operates like this: fun -user -cash flow -partnership -more valuable reward users and ecosystems.
2. Monetalization (Web2+Web3 model with profitability, sustainability and value sharing)
Players spend money to buy fish coins (GACHA mechanism) for fishing, or buy discount products and automation tools from the store -web2 game player.
Starting from stable monetization and income, Catizen has become the only company in all game projects in this field to develop a Ton mini -game and earn more than $ 12 million in WEB3 companies.
Catizen combines classic Web2 monetization with Web3 Launchpool and airdrops to create great value for the TON ecosystem, partner (such as Mentle) and players (obtained NOT and TON token airdrops).
Through the web2+WBE3 monetization method, they realized three milestones:
获得具有消费能力并可能采用加密货币的用户；开辟了TON 游戏玩家的新市场，而不仅仅是撸空投者；教育用户建立长期的Web3 参与循环：消费- 玩- Gacha – 在不同资产中获得多Reward airdrop.
3. Operation capabilities (ensure that it continues to attract attention, increase users, and expand scale)
Operation is the key to maintaining long -term participation -this is a proof of the team commitment.Catizen deeply understands Web3 culture and partnerships, and uses Web2’s operating experience.
Two classic examples are:
-NPC: Including mascots like PEPE or partners, such as TON (randomly increase profit/airdrop/cat number);
-Mowing: By inviting friends, users can get more GOCHA opportunities activities, including the partner’s partner token drop (XZEN) and in -game items;
It is easy to launch a game, but it is difficult to maintain growth and user stickiness by operation.
Catizen is not a miracle of a flash -it continues to bring benefits to users through operations.
4. Social media sound
Most game teams lack the basic capabilities of operating social media and increasing natural attraction.They either rely on NFT marketing of high -quality graphics or rely on “guilds” to obtain more exposure. They are just “copying” and “paste” marketing strategies, and there are almost no active users.
However, Catizen created his own method to operate their Twitter like a cat -loving Tiktok account.They make interesting videos, use a large number of cat emoticons, and often comment on well -known tweets.These things are naturally attractive. Whether or not they are players, people will stay and pay attention to Twitter.
Now, Catizen has more than 1.2 million chains and a total of 21 million registered users, and no longer needs to prove how popular they are.
Meme is just a superficial, behind a professional development and public relations team.If you notice that they will save a stray cat with 1% profit, you will know that they still have greater plans.
5. Popular content channels (this is not lucky, success can continue)
The development team behind Catizen has been developing mini -games since 2018, and has created more than 20 popular games. The downloads on WeChat, Google Play and Facebook Gaming have downloaded more than 300 million times.
For the new Ton game developer, it takes time to find out how to find the fit point of products and markets, build infrastructure, and acquire users.
However, Catizen has 200 games.We can expect them to quickly use the existing user base to improve the higher standard for all game audiences on TON every time they are released -this makes it more and more difficult for real games to develop.
In addition to the game, Catizen and its parent company are also preparing to launch short video content and e -commerce products.
Conclusion
In the end, many people are eagerly looking forward to the next Axie Infinity, and a sustainable development game that can attract a large number of user bases and generate positive cash flow.
Well, look at the Catizen on TON.They have all the elements of the explosive web3 game with great potential.
Disclaimer: These are not financial advice.Dyor.AIKO always evaluates the team she really believes based on facts and data.Aiko invested in the talented Catizen team, which is not a secret.
