jakiro
author:Jordan yallen
Jordan is the CEO of the blockchain technology company Metatope.
My web3 peer may not want to hear the news, but this is the fact: we destroyed NFT by our own hands.
We did do this.I know it sounds cruel. Maybe you tell yourself deep in your heart, it must be that I have made it wrong, but this is not the case.
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It is not to say that any person who work hard or any project that accidentally destroys NFT is not completely innocent.In the NFT boom in recent years, some unsatisfactory people have made the wealth of the sky, but they have damaged the reputation of the industry.
Review the error
We may hurt ourselves because the cartoon picture (JPEG) as the first NFT’s main public use case, although I am not sure if anyone can stop this.However, most NFT projects at that time did not help any help except for providing special access permissions or promised future practicality.When celebrities participate and cast NFT, there is almost no other value except filling their wallets, and the situation becomes worse.
The entire industry also has an unique sense of arrogance.Sam Bankman Fried (FTX founders) and their colleagues may be the most “naive” example of the industry in this industry. Obviously they use tools like QUICKBOOKS to manage billions of dollars, and they also rent private aircraft to send Amazon parcels to them in CariberPrivate manor in the region.
According to my experience, the existence of FTX is not unique.Although other companies may not have the same degree of criminal acts, many companies do have the same lack of experience and reckless leadership, and they lack the ability and guidance ability of successful management of complex organizations.
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It’s time to make our industry more traditional, and learn from the successful processes, standards and frameworks that have achieved success for business, technology and financial.It’s time to bid farewell to the 4Chan website’s meme culture and mature into a more legal industry.
In my opinion, it is time to shift from “intangible homogenization” to “unique number records”.
Brand reshaping play effect
Corporate brand remodeling is not a new concept.Why?Because they can succeed.
I know you might think: “Of course, the brand’s reshaping is not new, but it usually takes a long time. It is too early to rename NFT now!”
Okay -but you are wrong.
Have you tried Brad’s Drink?No, but you have drank Pepsi, but Pepsi was renamed this brand in 1898, that is, he started selling his cola five years after Caleb Bradham.
Have you entered the search word in BackRub?I suspect that you are not, because Google, we know today, used that name to operate for about a year.
Have you shop on AuctionWeb?Unless you are in the early days of the Internet, it is unlikely.However, you may buy one or two items on eBay, which is the name used by the company after a few years.
Having said that, the reshaping brand can indeed succeed in the later later.
Taking the most famous technology company Apple as an example, its predecessor is “Apple Computer”.It used to have a less noticeable color sign, Steve Jobs replaced it with the world -famous modern monochrome design today.
Another well -known brand reshape was Dunkin ‘(one of the world’s famous donut chain), which was previously known as Dunkin’ Donuts.When a chain store removes the word “donut” to try to make itself a “drink -oriented mobile brand”, consumers respond well.The brand reinstatement was successful, and the company even continued to use its slogan ten years ago: “American Running on Dunkin”.
Innovate avoid relegation
In order to reshape the brand, it usually needs to change the product, not just the name.For Apple, the change of the name is accompanied by the update of the product line, embracing fashionable and simple design, and abandoning bright hardware.For Dunkin ‘, the brand reshaping has brought the menu update, including breakfast and lunch drinks and take -out food.
For NFT, the way we change products is innovation and improvement technology, including finding a method to show its revolutionary practicality.The best way to achieve this is through unique application scenarios. These scenes not only use technology, but also use it in an increased value.
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Taking the early Internet chat room as an example, they are connected as people discuss different themes.These chat rooms continuously developed by increasing functions such as video conferences, and eventually growing into important digital tools.
If there is no innovation, NFT has the risk of being downgraded as the technology of enterprise technology, and provides powerful uses for industries that need to verify digital asset ownership in a way that requires no controversy.To make matters worse, in terms of consumers, NFT is regarded as another fashion risk.
Accurate timely time
As mentioned above, I am not sure if our industry is completely ready to welcome the NFT series like boring apes to be widely recognized in social culture.At that time, it was still very difficult to buy NFT and used them in any actual way, so that they were contemporated by the media and ordinary consumers.
Since we have not been ready to meet new needs last time, it is very important to prepare for the next wave of demand.Once people look forward to it again, we need to prepare a better experience for them -including potential brands to reshape, not only can we describe this technology properly, but also will not bring huge brand problems.
