jakiro
introduction:
The Web3 industry is developing too fast, and new things appear every day.Therefore, a lot of daily thoughts are worth recording.
If the founder of a project dares not stand up, it will be difficult for users to believe in the project.Therefore, the founder of a project must be able to stand up and speak out for the project.
How did Binance eliminate the public opinion crisis?
Binance can be said to be a typical case.
Previously, Binance’s frequent coins were listed, which caused criticism from the community, and users vented their dissatisfaction with the market’s cold to Binance.
Co-founder He Yize stood up and spoke out directly, and went to Twitter Space of many well-known KOLs, directly explaining the decision-making logic behind Binance, directly facing users’ questions, and directly talking to the community.
At the same time, He Yi also frequently posted articles, and her articles were reprinted on major encrypted media, and then quickly spread to every community.
It is precisely because of the high-frequency voices of the founder of Binance and direct dialogue with users, and subsequent actions were taken to take some low-market currencies to enable retail investors to make profits, which gradually eliminates Binance’s public opinion crisis.
He Yi also claims to be Binance’s first customer service, and frequently appears in the comment sections of various Twitter complaints about Binance’s posts, and when facing public opinion crises, he will also stand up and speak out as soon as possible, which has eliminated many public opinion crises as soon as possible.Falled.
It is precisely because everyone has a very good impression and reputation for Binance founders CZ and He Yi, which has also enhanced their sense of trust in their products and platforms.
As the largest institute in the universe, Binance can still do this, and other projects have no reason not to do it.
How did Merlin develop rapidly?
Another very typical case before was Merlin:
Although Merlin has plummeted after it was listed on the currency, everyone is already very disappointed with this project.
However, looking back at Merlin’s development history, we will find that this Bitcoin Layer2 is very special and is a very typical community-driven product.
Merlin’s founder Jeff also frequently visited many KOL’s Twitter Space in the early stages of the project. At that time, he felt that every Space discussing the Bitcoin ecosystem had him.
Jeff is also very good at expressing and communicating. He has a deep understanding of Bitcoin technology, and then clearly conveys his project’s vision. Every progress of the project will be synchronized with the community.Therefore, in the eyes of users, Jeff is a very enthusiastic, solid technology and grand vision, and therefore trusts his project very much.
Because of Jeff’s own highlights, the Merlin community gathered a group of KOLs or users to support them and spontaneously helped more other users to answer questions.
Overall, the community atmosphere is very good and the popularity is very high, which has also led to the rapid development of Merlin. TVL has reached a maximum of more than US$2 billion, and once became the leader of Bitcoin Layer2.
Scroll’s negative case
This time, the Ethereum Layer2 project Scroll can be said to be a negative case. It has always shown itself with a cold hard-core technology to the outside world, and the founder rarely speaks out directly and talks with users.
In other words, there are information communication barriers between the project and the user.
The team thought it was difficult to start a business and made a lot of efforts and achieved results, but the outside world did not know that it formed a serious information gap.
I’ve heard podcasts interviewed by their founders before, so I understand the pragmatism of their team and the innovation of technology.
For example, they started with hardware and developed dedicated ZK accelerated hardware GUPs, forming their own competitive barriers.
This is rare in the Chinese team.
So I have always had a good impression of them.
But this information has not been well spread to the public and to more people.
This time, because the KOLs in the currency circle, Mr. Chen Jian said that they were “fake and noble” and had a great influence, so their team contacted Brother Jian and took the initiative to tell a lot of the underlying logic and background of decisions, which made Brother Jian have the best interest in them.This has been improved, and it has been used to let more people know some of the information behind it.
Just as Brother Jian said: If you do it and don’t say it, it means you don’t do it.
If the founder of Scroll could come forward to explain the community public opinion crisis as soon as possible, and if he could directly communicate with users, his image would not be so bad in the eyes of outside users, nor would the trust crisis continue to this day., why is this?
Let’s summarize
Here are two positive examples of our crypto industry: Binance founder He Yi spoke up on the stage and communicated directly with users to eliminate Binance’s public opinion crises; Merlin founder Jeff promoted his project’s concepts and vision over and over again, gatheringIt has gained community trust and popularity and promoted the success of the project.
In fact, in the technology industry, such cases are everywhere. The earliest was Jobs, who originated from Apple. Jobs triggered the founder’s craze to talk about his products at a product launch conference and formed a routine. Later, the founders of other technology companies alsoThey all started to stand up and host their own product launch conferences.
Technology itself is high or cold, and the founder’s personal platform directly narrows the distance between users and products.
Therefore, I hope that if the founders of various projects in the crypto industry want their projects to gain the trust of users, they must stand up and speak out directly. If even the founders dare not stand up, how can others trust your products?
When the project founder stands up, it can not only enhance the user’s trust, but also directly eliminate the information gap. Users can understand the logic behind many project decisions and eliminate the crisis of community trust in the bud.
Especially in the crypto industry, the trust of the community is very important, and even the community will become the number one driving force for the project.
I couldn’t help but think of the ERC-3525 ecological construction idea that Solv founder Mr. Meng Yan once mentioned: the most important way is to keep preaching like Vitalik and Satoshi Nakamoto.
ERC-3525 is a very big innovation, but the team does not stand high or wait for the ecological development, but rather chooses to let more people know.
I hope more Chinese team projects will also have the awareness of preaching like this.
The project founder is actually the best marketing and brand promotion for the project.
