Quick View Web3 KOL and Agency Marketing Ecosystem

TL;DR

Chinese market opportunities:

• More than 900 million people in China use the Internet.

• Of these, 98% are mobile Internet users.

• According to the Digital Society Index, which measures the level of digital development in society, China ranks third in the 24 countries surveyed.(source: Icoda)

For cryptocurrency projects, local agencies can help deal with complex regulatory environments and effectively reach and mine China’s huge and familiar user base that is familiar with cryptocurrencies.

In the global cryptocurrency market, the Chinese region represents a huge market opportunity with its unique and expanding digital ecosystem.As trusted and welcome opinion leaders, KOLs are able to influence consumer behavior and market trends, not just promote products, but educate and guide the community, and KOL Agency plays a crucial role in helping brands grow.

This article will outline and analyze some of the major KOL Agency, KOL representatives and Web3 media platforms in the Chinese region to provide valuable reference for international projects that want to enter the Asian market, help them choose the right partners, and effectively formulate strategies for entering the market.At the same time, a comprehensive understanding of the industry’s KOL Agency and media ecosystem will also help the Web3 community and users to obtain valuable information from industry noise.

What is KOL?

KOL (Key Opinion Leader) refers to a person with deep expertise, authority and credibility in a specific field.Unlike the usual “Internet celebrity”, KOL’s influence comes from its expertise in a specific industry or field, not just the public’s attention or entertainment content.KOL usually has a loyal fan base in KOLs on WeChat, Weibo, TikTok, Xiaohongshu, X (formerly Twitter), Youtube, Instragram and other platforms. Their views are highly trusted by fans, which makes KOLs have unique value when promoting products or services, especially for some brands, KOLs can have more effective impact than celebrities or large-scale Internet celebrities.

Unlike internet celebrities who usually target a wide audience and rely on content quality or popularity to gain influence, KOL’s core strength lies in its in-depth industry knowledge and in-depth analysis of specific topics.This allows them to provide more valuable information and insights within their professional field.

In the cryptocurrency field, KOLs usually have the following character characteristics:

• Content creator: Publish analytical articles, videos and discussions about blockchain technology, market dynamics or crypto projects to help viewers understand complex concepts.

• Analysts and researchers: Provide in-depth market analysis, project evaluation and technical interpretation to help investors make informed decisions.

• Thought Leader: Lead the topic in the community, shape the direction of industry discussion, and influence industry development trends.

• Project founder or core contributor: Share the latest progress and technical details of the project, build trust in the project and attract supporters.

In general, KOL not only helps educate the audience and simplifies complex information, but also affects investor decision-making and is an important force in promoting industry trust construction and accelerating popularization.

The role of KOL Agency

KOL Agency plays a crucial role in cryptocurrency marketing in Chinese, serving as a bridge between Web3 projects and target audiences, with its main functions including:

• Filter KOL: Find KOLs with real and active fans in the field of crypto, ensure that their values and professional background are in line with the goals of the project, and thus achieve mutually beneficial cooperation between the two parties.

• Build trust and reputation: Use KOL’s authority to enhance the credibility of the project.Trust and professionalism are particularly important in the Asian market.

• Marketing Strategy and Management: Planning KOL marketing activities that meet brand goals, including strategic planning, content co-creation and platform selection (such as Twitter, Telegram, YouTube, WeChat, TikTok, Xiaohongshu, etc.) to maximize coverage and influence.In addition, Agency also promotes in-depth interaction between projects and communities through discussions and educational content such as AMA (Ask Me Anything), Twitter Space, etc.

• Market localization navigation: Provide professional insight into the unique cultural qualities and digital ecosystem of the Chinese language cryptocurrency community.Monitor activity performance and adjust strategies to optimize performance, improve ROI and ensure quality.

Why Projects Need Agency

Crypto projects, especially before their Token Generation Events (TGE), face unique challenges in highly competitive and rapidly changing markets.Hiring a professional agency is often crucial for developing a successful Market Entry (GTM) strategy. The following outlines the reasons in terms of strategy, marketing, listing and trading, user community, market making, etc.

Expertise and strategy

There are significant differences between cryptocurrency marketing and traditional marketing.Agency, which focuses on cryptocurrencies, is well versed in the operational rules of industry terms, demographic characteristics and specific platforms (such as Telegram, Discord, Reddit, Twitter).They are good at building engaging narratives around complex blockchain technology and token capabilities to inspire interest and build trust.They target specific cryptocurrency channels to reach a niche and active audience, ensuring maximum impact before token issuance (TGE).Excellent cryptocurrency institutions will formulate customized marketing plans based on project needs, whether it is ICO, NFT issuance, DeFi protocols, and infrastructure projects reach milestones.They optimize all strategies for cryptocurrency audiences through content marketing, SEO, KOL marketing, social media interaction, PR and paid advertising.

In addition, institutions can assist projects to gain exposure on cryptocurrency media platforms, build industry influence, and manage public perceptions to offset negative stereotypes that the industry sometimes faces.For start-ups and small teams, hiring an agency to work frees up internal resources to focus on product development and core business operations, while experts handle complex and time-consuming marketing efforts.

Listing and trading

The institution uses its existing cooperative relationship with centralized and decentralized exchanges to assist the project in completing the listing process.They laid the foundation for a successful listing of the project by conducting pre-market publicity activities, creating market heat and attracting strong initial transaction volumes.In addition, institutions can guide projects to adjust their listing strategies to adapt to the market environment and thus optimize listing results, which is crucial for the sustainable development of the post-TGE stage.

Agency indirectly drives transaction volume growth by increasing project exposure and attracting a wider audience.Higher visibility often means more potential deals.The strong and active community that Agency cultivates brings ongoing interest and loyalty, encouraging long-term trading activity rather than short-term hype.

User Community

Crypto projects are highly community-driven.The institution specializes in building and cultivating active online communities on platforms such as Telegram, Discord, Reddit, and WeChat.They manage discussions, solve problems and create a sense of belonging.Some institutions also assist in designing airdrops, staking rewards or whitelisting activities to attract early adopters and token buyers.By explaining to potential users and investors the value proposition, application scenarios and underlying technologies, institutions help build a knowledgeable and actively participate in the community.

Market making

Some projects may require liquidity support from institutions.It is reported that some institutions will work closely with market makers to cooperate with market makers to maintain stable trading activities for projects and avoid early selling of the project damage to the reputation of the project.Institutions also act as a bridge between projects and market makers, ensuring that market maker strategies are consistent with token issuance (TGE) goals, thereby achieving smooth market entry.

other

Agency creates a data-driven roadmap for the crypto market, combining pre-TGE initiatives with long-term project goals.They develop a comprehensive strategic market entry (GTM) plan and actively manage community sentiment, which is essential to maintaining credibility before TGE.In addition, they use real-time data to optimize marketing activities to ensure effective allocation of resources to achieve maximum impact.

Quick view of Chinese area KOL Agency

The following content introduces some KOL Agency based on existing data and information on the X platform, focusing on its professional capabilities in the field of cryptocurrency marketing.It should be noted that the information of some institutions may be relatively limited, and relevant inferences are based on public information and incomplete data.(The ranking is indefinitely)

Mango Labs (@MangoLabs_)

Introduction

Mango Labs is a Web3-focused marketing agency that specializes in marketing and community engagement services for cryptocurrency projects.The agency base is in Chinese and is considered the leading full-stack expert in Web3 growth and narrative development in the Asia-Pacific region.They focus on pre-TGE marketing campaigns and use KOLs on platforms like X and Telegram to boost project visibility.MangoLabs is known for connecting projects with mid-to-high-end KOLs, and is specializing in creating popularity before TGE through strategic content and community activities.Its professional strategy for the operation of Chinese cryptocurrency communities makes it an important partner for projects targeting entry into the Asian market.

Service Highlights

Narrative creation: Create multi-level narrative based on the understanding level of audiences in different Web3 fields.

• Chinese KOL Promotion: Get a good understanding of every Chinese KOL and be able to work with them effectively.

• Listing and MM Consulting: In the past, clients have achieved significant success in centralized exchange listing and market capitalization management, and can provide professional consulting services.

• User Community: Maintain close contact and cooperation with the trading community community in the Chinese market.

• Other comprehensive services include:

• Strategic narrative and growth

• KOL Delivery and Management Coordination

• Marketing Activities and Community Growth

• Event organization and operation

• More other services

Team structure

The team members have extensive industry experience, including seniors from top venture capital institutions, exchanges, opinion leaders and incubators who have unique insights into every area of the Web3 ecosystem.The team focuses on the cryptocurrency segment with a lean and flexible architecture, and provides projects with full support from brand awareness to implementation through long-term cooperation.Core members include:

Business model

Customize the service package according to the current stage of the project and the expected one.The implementation period ranges from short-term planning to long-term consulting cooperation.The fees will be negotiated based on the quantity, content form, event plan, etc. of the KOL.Marketing plans can also adopt the campaign-based model, charging KOL promotion, content creation and event management fees.The total price is not fixed and the team usually charges a percentage of the service fee from the marketing budget.

Cooperation cases

Solv Protocol (@SolvProtocol)

Initia (@initia)

Sign (@ethsign)

Huma Finance (@humafinance)

Mew (@MewsWorld)

Sonic (@SonicSVM)

Aptos (@Aptos)

Hashkey (@HashKeyGroup)

Amber (@amberggroup_io)

Advantages

Degen’s team members, a strong crypto KOL network, with consultant-level narrative skills and marketing strategies, with extensive expertise and a strong track record in the Chinese market.

JELabs (@JELabs2024)

Introduction

JE Labs is a Web3 native marketing studio founded in 2024 and is committed to helping aspiring high-potential projects build brands, expand communities, and unlock long-term value.The studio focuses on providing KOL-driven marketing campaigns for blockchain startups, targeting Chinese users and prioritizing community engagement.JE Labs plays a key role in early stage projects that require rapid community growth.Its pre-TGE marketing strategy includes building KOL partnerships and implementing customized social media strategies to increase brand exposure and user engagement.

Service Highlights

• Strategic Consulting: Tailor-made strategic guidance for early Web3 projects to help them clarify Asian brands and market positioning, and formulate market entry strategies

• KOL Marketing: Maintain a filtered encrypted KOL network, covers major platforms, and connects them to projects to expand influence and increase credibility.Design marketing activities with KOL as the core, increase project engagement and trigger natural discussions, coordinate promotion activities, ensure alignment with the project vision, and create cultural and context-sensitive, community-centric marketing efforts.

• Content Marketing: Produce branded and organic content customized for the Web3 community to attract and educate your target audience.For the Chinese market, they have created relevant guiding content, combining technical blockchain concepts with easy-to-understand information.For example: “Exploring the Asian Market and Web3 Marketing Green Book” are both written by JELabs.

• Public Relations: Provide comprehensive PR services to help projects enter the market, ensure media coverage, manage press releases, and build relationships with crypto-focused publications and platforms, especially those with influence in Chinese regions.

• Financing support: Assist early Web3 projects in preparation and execution of successful financing activities, focusing on market momentum before TGE.

Team structure

Unlike teams with dedicated KOL coordinators, digital marketers and blockchain consultants, the JE team is more project-oriented, and each project manager will help and track the growth of a project from 0 to N.

Business model

Based on customized services and fees for projects, enhance project branding, exposure, user growth and transaction volume through KOL events, marketing strategies, events and content.The team provides customized packages for pre-TGE startups.Usually they charge part of the project market budget as a service fee.

Cooperation cases

Due to its recent launch, limited public data, but the release of X platform shows collaboration with emerging DeFi projects, with the event focusing on community interaction.

• Particle Network (@ParticleNtwrk)

• Aptos (@Aptos)

• Sonic Labs (@SonicLabs)

• Bedrock (@Bedrock_DeFi)

• 0xScope (@ScopeProtocol)

• Bluefin (@bluefinapp)

• Astar Network (@AstarNetwork)

• Bedrock (@Bedrock_DeFi)

Advantages

Research ability.The founder has a background in marketing and listing.More professional in marketing design and community management.The team maintains close contact with KOLs, has worked with more than 400 KOLs and communities, and covers key markets such as China, South Korea, Southeast Asia, and the CIS.

4XLabs

Introduction

4XLabs helps global Web3 projects succeed in the Chinese market through comprehensive strategy execution.They transcend traditional influence marketing, combining strategic positioning, data-driven community growth, capital networks and ecosystem collaboration to provide end-to-end solutions from market entry to scale operations.4XLabs leverages localized KOLs to support pre-TGE activities on platforms such as X and WeChat, which is crucial to entering the Chinese crypto market.

Service Highlights

• Market intelligence and positioning: Project diagnostic reports and analysis (including supervision, competitors, localization roadmap, etc.).

• Expand project influence at multiple levels: Deploy the KOL matrix to expand project sound and exposure through top KOLs and media platforms.

• Ecosystem integration: Including partners access to investors, exchanges and projects in DeFi, NFT and infrastructure.Organize/co-host events, AMAs, etc. to enhance project awareness.

Team structure

The 4XLabs team consists of several top KOLs from the Chinese region.They are veterans in the cryptocurrency field, have many years of experience, and each has a solid professional background in the cryptocurrency investment and research field.Core team members include:

Business model

4XLabs works with partners to drive the localization and growth of Web3 projects in the Chinese market through two main models:

• Strategic Advisor Partnership: As a full-scale consulting team, providing highly customized solutions to build long-term strategic alliances.(Including exposure, growth, capital matching and market integration)

• Marketing and Promotion Partnership: Amplify visibility through top KOL networks, MCN agencies and media platforms.(Content, activities, promotion, etc.)

Service charges tend to be token-based payments, and can be communicated in detail based on unlocking or FDV. The goods are settled in one go or in stages using fully liquid tokens (such as USDC, BTC).

Cooperation cases

Pendle (@pendle_fi)

Hyperliquid (@HyperliquidX)

Puffer Finance (@puffer_finance)

Movement (@movementlabsxyz)

Solana (@solana)

Arbitrum (@arbitrum)

Aptos (@Aptos)

BTCFi Ecosystem Project

Advantages

It has the potential of hyperlocalization strategies in Chinese regions.As a team of KOLs, 4XLabs has a clear advantage that each member can drive community action through personal influence, helping global Web3 projects reach 80% of Chinese users.

LFG Labs (@dubailfg) / Snow Team (@snow949494)

Introduction

LFG Labs is a global Web3 marketing agency focusing on key markets such as China, South Korea, Japan and the Middle East.They are good at dealing with the complexity of these diverse regions to drive projects in the Web3 field.LFG Labs plays a key role in pre-TGE marketing by connecting projects with KOLs with a strong fan base in the crypto community, increasing project credibility and investor interest.LFG Labs supports Web3 businesses to thrive in target markets.

Service Highlights

• Content creation: Improve the authority of the brand in the Web3 field through data-driven content strategies.

• Media distribution: Covering a wider audience through targeted media distribution channels and amplifying brand information exposure.

• KOL Marketing: Utilize the influence of key opinion leaders to drive engagement and credibility within the Web3 community.

• Community Management: Promote community growth through proven strategies across multiple countries and platforms.

• KOL round of financing: Helping projects drive and ensure effective KOL rounds of financing.

• Market entry strategy: Have rich resources from all parties, provide marketing, content and other services, and use proven methods to achieve lasting results, helping to improve the brand awareness of the project.

Team structure

The LFG Labs team includes KOL managers, content creators and community administrators, projects and marketing institutes, and focuses on platforms such as Telegram and Twitter.Team members are distributed around the world, all of which are OGs in the encryption field.Snow (@snow949494) is the founder of LFG Labs, and other members’ information is rarely disclosed publicly.

Business model

Fees are charged for KOL promotions and event execution, and the team is known for its rather luxurious budget for KOL promotion distribution (although the team’s actual service fee is only a small percentage of this budget).To achieve the ideal results, the team recommends that the project should reach at least 100+KOL synergy.In addition to the cooperation on basic KOL marketing, LFG Labs also assists the project in completing the KOL round of fundraising, charging a percentage of the fees, and providing other consulting services at an additional cost.

Cooperation cases

Metis (@MetisL2)

API3 (@Api3DAO)

GALA Games (@GoGalaGames)

Aptos (@Aptos)

Stacks (@Stacks)

Mask Network (@realMaskNetwork)

Io.net (@ionet)

Movement (@movementlabsxyz)

VANA (@vana)

Solayer (@solayer_labs)

Advantages

Establish deep connections with opinion leaders (KOLs) and have extensive marketing resources and community-driven marketing expertise.Have professional capabilities in the field of pre-issuance (TGE) marketing.They achieve this by providing a full range of marketing services tailored to the unique needs of China, South Korea, Japan and the Middle East.Its goal is to be a catalyst for customers to succeed in these dynamic market environments.

Cipher Dance

Introduction

Cipher Dance is a Web3 Agency focused on creative KOL marketing, providing a one-stop service for projects entering the Chinese crypto market.The team uses KOLs to create project awareness and attention through unique content forms, and its creative approach makes it ideal for projects looking for large-scale Pre-TGE dissemination.

Service Highlights

• KOL Marketing: Establish a link between the project brand and KOL to achieve maximum brand coverage.Cipher Dance has connected with more than 2,000 screened KOLs covering the English, Chinese, CIS, Türkiye and Southeast Asian markets.Teams target audiences by region, chain and vertical.Provide projects with KOL round financing consultation and implementation plans.

• Social Media Management: Create engaging narratives and foster active online communities.Strategic content creation and publishing on major social media platforms.Improve brand loyalty through community interaction and management.

• Community construction: Build a strong, active and loyal community around the brand.Design and implement community engagement programs.Support the management of online forums and groups.Organize online and offline community activities.Gather community feedback to improve products and services.

• Media and PR: Shape public perception and ensure valuable media coverage.Write compelling press releases and media material.Build relationships with key journalists and media organizations.Make sure to post featured and interviews in top publications.Monitor media mentions and manage public image.

Team structure

Their team consists of senior marketers with over 6 years of experience and a leading KOL network, including:

Business model

The cost of cooperation is based on different KOL campaign customizations for KOL collaboration and content creation.Higher impact creative activities may be charged high prices, with prices varying according to the scope of service.

Cooperation cases

RedStone (@redstone_defi)

Particle (@ParticleNtwrk)

Carv (@carv_official)

Chainbase (@ChainbaseHQ)

Space and Time (@SpaceandTimeDB)

Theoriq (@TheoriqAI)

Obol (@Obol_Collective)

Advantages

Transform project creativity into specific results in a data-driven way and broaden its influence in various channels.Successfully executed TGE marketing, relying on not only PR delivery and KOL networks, but also connecting and interacting with community users.Their approach involves a comprehensive understanding of each project’s narrative, providing appropriate KOL and media content strategies, and meticulously planning and managing community events.

TinTinLand

Introduction

TinTinLand is China’s leading Web3 developer community and event organizer, committed to increasing project exposure and influence.The platform provides educational courses, event planning and public relations services for overseas cryptocurrency projects entering the Chinese market.Focusing on developer and project growth, TinTinLand’s mission is to empower Web3 developers by creating a developer community and targeted promotional campaigns.They play a key role in user acquisition and project adoption – a core indicator of cryptocurrency marketing success.This strategy is consistent with the industry’s demand for customized strategies for technology-based audiences, such as developers.Additionally, TinTinLand was an early proponent of the Polkadot ecosystem.

Service Highlights

• Brand promotion and community construction: Establish and manage project communities in WeChat groups, conduct technical discussions and resource sharing.Organize online events and post articles on social media platforms to increase the public awareness of the project.

• KOL cooperation: Cooperate with a narrative-driven KOL with great influence to stimulate discussions on projects related to projects, create a viral effect for key announcements of projects, and help projects increase user growth.

• Offline meetings: Organize project tours in major cities such as Shanghai, Hangzhou, Shenzhen and Chengdu.Strengthen the influence of the project in Chinese and promote direct communication between the project and users and developers.

Team structure

The two co-founders of Tintinland are veterans in the crypto industry, with very professional developer community construction and management experience, have introduced a large number of developers and early projects to different ecology, and have also established courses in various development languages from 0 to N for new developers.The core members of the current team include:

Business model

Tintinland provides a variety of services based on the needs of the project, including online courses in the developer community, KOL Outreach and collaborative management, media articles, and more recently focused on China roadshows, campus tours, and more. Each service has a different cost structure.Among them, the KOL marketing package will charge a service fee of a certain proportion of the budget.The fees for tours in China have different charging methods depending on the city and project needs.

Cooperation cases

• More than 25,000 developers have been trained in courses such as Starknet (@StarknetFndn), Rust (@playrust), Solana (@solana), and more, improving the Web3 talent pool.

• Work with leading projects such as Solana (@solana), Ton (@ton_blockchain), Sui (@SuiNetwork), Avalanche (@avax), Aptos (@Aptos), Story (@StoryProtocol), Boundless (@boundless_xyz), 0G(@0G_labs) to ensure content quality and user offline participation.

Advantages

Tintinland is a veteran developer community with numerous developer bases and ecosystem partners.Among all the services offered, including educational courses, PR services and hackathons, the most inspiring is the Asian tour of the project or the Asian campus tour.

How to choose KOL Agency

For overseas projects that want to enter or expand into the Chinese crypto market, choosing the right KOL Agency is crucial.Some agencies mainly offer professional services ranging from pure KOL promotion to long-term strategic consulting, while others focus extensively on Web3 development or digital marketing, while some focus on promotion of crypto KOL collaboration.Choosing the right KOL Agency requires evaluating its expertise, network resources, strategies and fit with project goals and the unique culture of the Chinese crypto market.

Before making a final decision, it is recommended to carefully consider the following key factors:

• Encryption expertise: Ensure Agency has extensive experience and in-depth understanding in the fields of encryption and Web3, not just common digital marketing knowledge.They should be familiar with the uniqueness of the industry, the professional terminology and the behavior of the user community.Projects can compare multiple things based on their own goals and choose institutions that have a good track record in the crypto marketing field (especially pre-TGE activities).

• Regional expertise: Priority is given to agencies with strong influence and resource networks in Chinese regions (including mainland China, Hong Kong, Taiwan, Singapore), and understanding local platforms (such as WeChat, Weibo, TikTok, Xiaohongshu, etc.) and cultural communication styles.Being able to create information that resonates with local culture and understand local user sentiment is crucial to success in the Chinese market.

• KOL Resource Quality: Verify the authenticity and quality of the KOL resources that Agency collaborates with, ensuring that the KOLs they collaborate with have an authentic and active audience.If possible, request analytical data on fan count statistics and participation rates.Ensure Agency performs outstandingly on platforms relevant to its target audience.

• Service content: Assess whether Agency services meet the current needs of the project (e.g., pure promotion, strategic consulting, financing support, pre-TGE marketing, listing, etc.).Understand its charging structure (fixed fees, marketing performance, token incentives, content output, etc.).Match budgets with their pricing model (small organizations may offer cost-effective solutions, while larger organizations offer a wider range of services but at higher expense).

• Team Professionalism: Choose a team with diverse backgrounds, including professionals, marketers and strategic thinkers in the crypto industry who understand the technical and community aspects of Web3 and are able to understand the narrative of the project, tailoring the activities for the Chinese crypto community.

• Transparency and compliance: Ensure Agency provides clear communication, detailed reporting and analysis to track activity performance.At the same time, ensure that they can effectively deal with China’s complex crypto regulations and avoid compliance risks during activities.

As KOL-driven activities continue to grow in the crypto space, the importance of KOL Agency in Asia in digital marketing is becoming increasingly prominent.The KOL Agency market in the Chinese region is vibrant and rapidly evolving, with organizations such as Mango Labs, JELabs, 4XLabs, LFG Labs, Cipher Dance and Tintinland playing a key role in crypto marketing.Focusing on pre-TGE activities, these agencies use KOLs to build trust, create heat, increase community engagement, and stand out in areas with a large crypto-savvy audience.Although they focus on encryption and KOL-driven strategies, the differences in scale, creative approaches and platform expertise enable overseas projects to find tailor-made partners.For overseas projects, choosing the right KOL Agency as an indispensable partner can effectively respond to the complex relationships of technology, community and culture, achieving influential pre-TGE marketing and sustainable growth.Projects should carefully screen Agency partners to find partners that can effectively amplify their information and build a strong community based on their encryption expertise, regional focus and comprehensive service content.

Chinese section KOL Introduction

In addition to Agency, some top personal KOLs also play a vital role in helping crypto project marketing, go public and pre-TGE activities.For overseas projects entering the Chinese market, the cooperation of these individual KOLs is a good auxiliary when the budget is sufficient.The following is an example of encrypted KOLs in the Chinese area based on the available information. More KOLs will be sorted out in the future. Supplements and suggestions are welcome (indeed in order,).

0xCrypto Wizard (@Cryptowushi)

Introduction

0xCrypto Wizard is a KOL focused on encryption with 31,900 followers.The content of its tweets is mainly aimed at retail investors who want to obtain Pre-TGE projects through participating in testnets, events, etc., and provides fans with participation guides to earn points or airdrops for future token airdrops.

Twitter followers and features

The 0xCrypto fan base includes crypto enthusiasts, retail investors, traders and Web3 participants, with a particularly focused on the DeFi field and a significant Chinese audience.These viewers often seek investment advice, engagement guides, airdrop opportunities, important project updates, or easy-to-understand project narratives.

Twitter shout-outs

• Project Growth: Promote early encryption projects, recommend participation and guide users to the test network to tap future growth potential, and the content is often linked to relevant Telegram groups, Discord servers, or recommendation codes for exchanges such as Binance.

• Promotion content: Promotional content may be organic or paid.His tweets are usually concise, real-time and attract attention due to the potential money-making effect of participation.

• Educational content: Provides guidance or insights on complex crypto topics such as DeFi or infrastructure.Provide guidance information on participating in testnets and various activity tasks to obtain points sorted.

Cooperation with the project

0xCrypto prefers to work with DeFi protocols to increase participation.Promotions often involve posting tweets about token issuance, airdrops, or community events, directing fans to Telegram or Discord.Affiliate marketing (e.g., Binance Recommended Links) is a common practice in its tweets.The endorsement of 0xCrypto is likely to bring accurate retail traffic to the project.

Daewoo (@BTCdayu)

Introduction

Daewoo is a well-known Chinese crypto KOL (crypto OG representative), which has built a community focused on content creation, focusing on cryptocurrency insights, market analysis and community interaction.He is known for providing very valuable content and engagement guidance from Chinese crypto audiences and deeply involved in a variety of DeFi protocols, and is a key opinion leader in the Web3 field.So far, he has 268,000 followers on Twitter and operates a communication group with 23,163 participants on Telegram.

Twitter followers and features

• Content attracts Chinese crypto enthusiasts, including retail investors and Web3 participants, focusing on market trends, project analysis and community-driven discussions.

• The fan interaction rate is high. Judging from the interaction indicators (likes, forwards, and replies), the typical encrypted influential characters have obvious characteristics.Daewoo’s account has attracted attention for providing valuable transaction insights and project recommendations, attracting an active and responsive audience.The high interaction rate indicates that the community has a high level of trust and users actively participate in related topics and discussions published by Daewoo.

Twitter shout-outs

• Publish content related to different cryptocurrency projects, especially those in early stages or with growth potential.His promotional strategies are targeted and strategic, often associated with his reputation for identifying potential opportunities.

• Highlighting projects in different crypto areas such as DeFi, NFT and GameFi, both cover mainstream cryptocurrencies and less-known early altcoins.

• Promotional content is often data-driven, providing insights on price fluctuations or project fundamentals.Communication is direct and professional, and the focus is on conveying value.

Cooperation with the project

Daewoo also cooperates with some other top KOLs to help projects enhance their influence in terms of technical reporting, narrative analysis, community management, etc.In addition, it is closely linked to an encrypted media organization called Followin to support the project’s market entry strategy and provide resources from Japan, South Korea, Vietnam and other places.

Please check https://btcdayu.gitbook.io/dayu to obtain investment guides on Daewoo’s personal website, including major exchanges, on-chain tools, wallets, decentralized exchanges, dashboards, investment papers, cases and research, which will be of great help to new employees or those who want to get drunk with systematic learning.

Introduction to major Chinese media organizations

WuBlockchain (@WuBlockchain)

Introduction

WuBlockchain is a world-leading professional cryptocurrency and blockchain media that adheres to the principle of “factual reporting that is close to the truth” and provides original, independent and reliable professional coverage.Its content covers Chinese and English, with over 1.5 million global recognition, covering 90% of cryptocurrency industry professionals, and is an important reading material for industry leaders.

Service Channel

• Official website – Desktop integration news

• Mobile Applications – Mobile Integration News

• Social Media – Interact with industry users

• Audio/Video – Mainly based on podcast content

Service Highlights

Content creation, marketing services, advertising services, news reports, podcasts, interviews, strategy development and resource integration, etc.

Advantages

• Global Influence Center: Known as the most influential overseas crypto media, supporting multiple languages (Chinese, English, etc.).With over 1.5 million loyal crypto readers, 90% of professionals, 500,000+ Twitter followers, and 50,000+ local community members.

• Top reputation in the industry: Known for providing in-depth coverage and strong credibility.

• Global media leader: Leading the global cryptocurrency media, especially on Twitter/X.

• High-quality global audience:WuBlockchain has the highest quality users, including Web3 high net worth users, venture capital firms, KOLs and industry experts.

• Lead the Web3 Leader Dialogue: Attract blockchain leaders, share insights, focus on strategies, and drive forward-looking discussions.

• Top content quality: A team of Web3 researchers and media professionals to produce original, in-depth content.

Pricing model

Prices vary depending on the demand.

Customer Example (not disclosed)

ChainCatcher (@ChainCatcher_)

Introduction – ChainCatcher:

Founded in 2018, ChainCatcher is a leading provider of web3 media and data services in China with over 1.2 million web users and over 1.8 billion views.ChainCatcher is widely recognized for its cutting-edge and in-depth content and has become an important source of information for investors, practitioners and developers.Our team members are currently distributed in mainland China, South Korea, Southeast Asia, North America and other regions.

Introduction – Rootdata (@RootDataCrypto):

Rootdata is a crypto asset data platform powered by the ChainCatcher development team.Committed to “make crypto investments easier,” Rootdata processes more than 4.3 million search requests per month and has become the preferred data decision-making platform for 1.8 million crypto investors.In addition to ChainCatcher, Rootdata has also established strategic partnerships with TokenPocket, ChainCatcher, Link3, CoinGecko and Tokenomist, with more than 25 million users worldwide.

Service Channel

• Official website – banners, news, hot articles, hot topics

• Mobile apps – banners, news, push notifications

• New Media – WeChat, vertical media, traditional media, overseas media

• Activities – AMA, community interaction, live broadcast, offline activities

Service Highlights

News, submissions, interviews, project analysis, research reports, translations, Telegram AMA, X Space, industry salons, and a variety of advertising for Rootdata.

Advantages

• Project Growth: Gathering high-quality industry media, community KOLs, social platforms and audit institutions to provide multi-faceted resources to support the project’s community growth and talent attraction, and help realize value from 0 to 1 and 1 to 10.

• Global reach and coverage: RootData’s data and research content have been cited or reported by industry and mainstream authoritative organizations such as Binance Research, CoinDesk, CoinMarketCap, Cointelegraph and the Wall Street Journal.

• Influence indicators: Higher frequency of use and more trust from investors, Rootdata has become the first choice for beginners and experts, with more than 1.5 million unique IP visits and 45,000+ daily independent visitors

Pricing model

Prices vary depending on the demand.

Customer Example

PANews (@PANewsCN)

Introduction

Founded in March 2018, PANews is a leading think tank information platform in blockchain and Web3.0, providing forward-looking insights and research reports to entrepreneurs and innovators in the industry.Both PANews co-founders have won the Forbes 30 Outstanding Youth Award for Asia Under 30.

It is worth mentioning that PANews is a news platform for PANONY (@PANONYGroup) for institutions and retail investors, providing everyone with key dynamics and opportunities through timely content analysis.In addition, PANews is also the official cooperative and co-curator of Tencent News, focusing on daily blockchain news.PANONY is an incubator, investor and consultant for crypto and blockchain businesses, assisting more than 150 startups around the world to develop effective market entry strategies for successful releases and providing industry-integrated and expanded consulting services to Fortune 500 companies.

In other words, PANONY provides project consulting services, while PANews provides project media services.

Service Channel

Websites, applications, social media platforms, etc.

Service highlights and advantages

• Broadness: Well-known trilingual journalists verify related news, and original content from Chinese, Korean and English languages is released.

• depth: Focus on providing in-depth comments on important topics to entrepreneurs, developers and executives.

• high: Exclusive access to honest interview insights from Asian industry leaders.

• communicate: Brand identification, communication framework, content strategy, press releases and media relations, influencer/KOL relations, community, consultant/education/training, meeting/roadshow/conference/speaking, exchange relations, crisis management.

• Business strategy: Business roadmap, white paper consultation/auditation, due diligence, market research analysis, consultant introduction, strategic investors, endorsement, stakeholder mapping, risk identification.

• Marketing and advertising: Bounty activities, airdrop services, digital advertising purchase and implementation, channel marketing.

• Creativity and Production: Corporate image development, visual recognition design, website design, application development, video production.

Pricing model

Prices vary depending on the demand.

Customer/work example:

Foresight News (@Foresight_News)

Introduction

Foresight News is a market-leading forward-looking service for future news and events, providing forward-looking planning for media, government, corporate and PR customers.Foresight News covers future events from the UK, the US and globally, helping the newsroom and the press office plan reporting directions, optimize resource allocation, and ensure timeliness and relevance of content.

Service Channel

Websites, applications, Foresight Wiki, Foresight Events, etc.

Service Highlights

Original articles, storytelling, interviews, research reports, news reports, advertising, AMA, Foresight activities, customization activities, content guidance, public relations consulting, resource development, etc.

Advantages

• Professional, research-driven content: Focus on providing in-depth, research-based content, and detailed reports on industry trends, regulatory changes and developments from a more analytical perspective.

• Focus on institutional and regulatory news: Emphasizes institutional and regulatory dynamics in the crypto space, a segment that is often overlooked or underestimated by mainstream media.

• Featured Activities: Hosted by the flagship annual event in Hong Kong, bringing together many top crypto celebrities.In addition, Foresight News provides comprehensive coverage of the activity and its potential market impact.

• In-depth opinions and analysis: It also provides a series of analytical content, such as expert opinions and market insights, providing readers with deeper information than pure news.

Pricing model

Prices vary depending on the demand.

Customer Example

Not disclosed

Odaily (@OdailyChina)

Introduction

Odaily is the leading content platform for the Web3.0 industry in the Asia-Pacific region, with an exclusive strategic partnership with 36Kr.Odaily focuses on producing news, in-depth analysis and industry research, covering blockchain technology, crypto assets, decentralized protocols and other cutting-edge areas.Odaily is committed to providing integrated marketing services to industry-leading companies.

Service Channel

Websites, applications, social media, WeChat, traditional media platforms, etc.

Service Highlights

News, articles, research, banner ads, application push, AMA, X space, offline gatherings, hackathons, industry resource integration, etc.

Advantages

• Wide market coverage:Odaily covers a variety of topics from market trends, technical analysis and blockchain development to regulatory updates, and pays special attention to the latest developments in China.Its global perspective provides readers with in-depth insights into local and international crypto markets.

• Clear and in-depth analysis:Odaily often goes beyond basic news updates to provide in-depth analysis of market events, trends and emerging technologies.This thoughtful analysis helps readers understand the fundamental factors driving market changes and provides greater value than surface reports.

• Strong local network: In addition to exclusive collaboration with 36Kr, a traditional media focused on technology and finance, Odaily also has extensive connections in traditional media resources and crypto ecosystems, providing exclusive insights and news that other media may not be available.Its close ties with key traditional media players in China’s rapidly growing crypto market give it unique advantages.

• Innovative content format:Odaily uses a variety of formats including articles, interviews, podcasts and reports to meet the needs of different types of readers and listeners.This diversity helps to attract audiences with different preferences.

Pricing model

Prices vary depending on the demand.

Customer Example

Not disclosed

TechFlow (@TechFlowPost)

Introduction

TechFlow is a media platform focused on providing blockchain technology, cryptocurrency and digital economy news, analytics and insights.It covers a wide range of topics from market trends, technological innovations, regulatory updates and industry development.Known for its clear and easy-to-understand content, TechFlow aims to provide new and experienced investors with valuable information in a rapidly growing field.Its simplicity design and intuitive approach make it a popular choice for readers looking for reliable and easy to access to crypto news.

DeFlow is an innovative Agency organization that connects top Asian creators, developers and KOLs to the global Web3 community.DeFlow owns TechFlow, top Chinese media brands, and an active video creator and community Diamondhands.

Service Channel

Websites, apps, social media, WeChat, twitter, and more.

Service highlights and advantages

• Marketing Strategy: Provides a rich and experienced marketing team to provide comprehensive Asian market consulting and strategies for projects.

• Original content: Provide high-quality content and the most complete channel configuration.The core content team will conduct in-depth writing, including in-depth interpretation of the project’s fundamentals, potential and vision, and create original charts through cases to help readers understand.

• Channel release: Brand original content will be released on more than 10 channels and will be promoted in more than 20 communities.

• KOL Services: All kinds of KOLs in the cultural area have first-hand resources and channels to provide brands with efficient and cost-effective KOL services.

• Event planning: Plan and execute high-quality offline activities according to brand requirements to enhance the close connection between the brand and the community and partners.

• Brand design: Provide design services for Asian culture, including brands, logos, official websites, emoticon packages, etc.

Pricing model

Prices vary depending on the demand.

Customer Example (not disclosed yet)

in conclusion

Prior to the Token Generation Event (TGE) of the project, it is crucial for the project team to find collaboration with local crypto media, Agency agencies and KOLs to help increase pre-start popularity and visibility of the project.In addition, working with trusted local media and KOLs can increase project credibility and make it more attractive to Chinese users who may be skeptical of overseas projects.

China’s crypto Agency is familiar with local regulations and can help ensure that the project TGE complies with Chinese laws and avoid potential legal issues that prevent the project from being successful.Local media and KOLs will also provide an effective channel to reach highly active and relevant audiences, achieve targeted promotion, resonate with the Chinese cryptocurrency community, and thus increase TGE’s participation.More importantly, their ability to directly reach an active crypto community is critical to building a strong early adopter and investor base that is key to TGE’s success.

In short, the cooperation with KOL/Agency/media, through increasing project exposure, credibility and community support, especially the strategy before project TGE, has greatly ensured the project’s smooth entry into the huge Chinese market, and is a decision that the project party needs to carefully consider and implement.