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The crypto market has been turbulent recently, and crypto market liquidity has also become a focus of attention.In this context, users are more concerned about every move of the exchange.Bitcoin Vision invited Huobi HTX Molly for an exclusive interview.Molly talked about the investment products that ordinary investors should pay attention to at the moment, discussed the core mission of cryptocurrency exchanges, and shared the secret of Huobi HTX still making strides forward after 12 years of ups and downs. Huobi HTX is still working hard to achieve the “three major” goals.
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In the process of combining encryption technology with traditional finance, we must think about the nature of encryption technology and what problems it can solve. Only when a value closed loop is finally formed can real liquidity be brought.
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If an exchange does not have the determination to become a top exchange, then it has no future.Therefore, Huobi HTX very much wants to be among the top players. Only when it wants to be the top players will it hold itself to the high standards of the top players.
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Always prioritize earning your users’ trust.We need to continue to iterate and optimize the user feedback system and respond to various user issues in a timely manner.
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“People’s Exchange” is a very great goal, but it cannot be implemented mechanically. It is necessary to establish an effective promotion mechanism and give yourself the opportunity to try and make mistakes.Although this goal has not yet been fully achieved, we are willing to spend more time making it a reality.
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Huobi HTX not only wants to be everyone’s first love, but also wants to be everyone’s wife.
Bitcoin Vision: The current market is full of “uncertainty.”In your opinion, in this environment, what are the “certainty” opportunities that companies and individuals should pay most attention to?What are the core variables that ordinary investors should pay most attention to?
Molly:The current crypto market is in a period of volatility, and global cryptocurrency regulatory policies and crypto application technologies have yet to break through. Ordinary investors should look for some investment products that can bring stable returns.
For example, Huobi HTX platform has launched BTC, TRX and some stablecoin earning activities.Huobi Earn Money has launched a USDD limited-time interest rate increase event. During the event, you can purchase USDD current deposits and enjoy annualized returns of up to 12%.On the one hand, users can avoid large fluctuations in the market through such financial management methods; on the other hand, users can continue to enjoy stable income, which truly brings benefits to users.
Bitcoin Vision: Cryptocurrency has become a bellwether for the Federal Reserve’s policy shift due to its high sensitivity to liquidity.How do you view the linkage between the global liquidity cycle (such as interest rate cut expectations) and the crypto market, especially the business development of Huobi HTX?
Molly:This year I have not only come into contact with people in the industry, but also with many practitioners from the traditional financial industry.Large investors and institutional investors in traditional industries also value whether the crypto industry can bring them liquidity. Especially when RWA is booming, they expect the crypto industry to bring wealth-making opportunities to traditional industries.At the same time, industry insiders are also eager to obtain liquidity from the traditional financial industry to build the crypto industry.Therefore, practitioners in both traditional finance and the crypto industry expect the other party to provide them with liquidity.
However, this year’s RWA narrative development is not ideal, because we only understand RWA as the tokenization of traditional financial assets and have not implemented it into practical applications. There are very few users and institutions that have truly benefited from the RWA track.Everyone just wants to use each other’s liquidity, and they don’t really want to build a financial system based on blockchain technology.
Therefore, I believe that in the process of combining encryption technology with traditional finance, we must think about the nature of encryption technology and what problems it can solve. Only when a closed loop of value is finally formed can real liquidity be brought.
Bitcoin Vision: In your opinion, what should be the core mission of a cryptocurrency exchange at the current stage?What kind of exchange does Huobi HTX want to be?Is it a highway that pursues transaction volume, an enabling platform that empowers users, or other roles?
Molly:The exchange must stay awake. It is very important how the outside world views us.Exchanges should think about: What information do we send to the outside world that will make the outside world think that the cryptocurrency circle is promising and worth spreading.
The current encryption industry is more focused on how to get rich overnight, lacking long-term construction and a narrative that can be promoted positively.For exchanges, on the one hand, they must provide high-quality services to customers; on the other hand, they must keep a clear mind and be a responsible encryption company.
As for Huobi HTX’s new assets, one of the core reasons why it is outstanding is that each asset is strictly screened by global consultant Justin Sun and a professional asset team. Popularity, potential, and community strength are the three major judgment factors.Therefore, the new assets listed on Huobi HTX must have real investment value, and users can invest with peace of mind.This is why Huobi HTX has been in a state of net capital inflows this year, and its user growth is leading the industry.
Therefore, exchanges must balance the relationship between income and social responsibility and must adhere to long-termism.Only when the industry becomes more prosperous can enterprises go further.
Bitcoin Vision: An event that has attracted widespread market attention is that the Trump family’s World Liberty Financial (WLFI) did not choose the largest exchange or an exchange in the United States. Instead, it launched the compliant stablecoin USD1 and its points plan on Huobi HTX for its global debut.In your opinion, what is the most important thing about Huobi HTX when WLFI makes this decision?Is it our user base in a specific region, compliance processes, or other unique platform values?
Molly:The first reason why the Trump Family Project chose us is that the new assets on Huobi HTX can withstand the test of the market.First of all, new assets that have been strictly selected will not have fundamental problems or Rug Pull problems; secondly, we will provide them with liquidity to help the project develop healthily.
The second reason is: Huobi HTX and Brother Sun will fully support the development of the project. Whenever a project or community reaches a trough, the platform will do its best to help.After the stablecoin USD1 and the points plan of the Trump family project were launched globally on Huobi HTX, Huobi HTX first used its strong influence to promote the project. Trump’s son, WLFI chairman, and Changpeng Zhao all forwarded relevant news; secondly, we provided a 20% interest rate subsidy for the project to promote the project among users, making users more willing to hold it and conduct online transactions.
Therefore, I think Huobi HTX’s good reputation and ability to incubate projects based on the platform attracted the favor of the Trump family project, and Huobi HTX was finally chosen for the global launch of the asset.
Bitcoin Vision: Huobi HTX is a 12-year-old exchange that has experienced multiple rounds of bull-bear transitions. Does Huobi HTX have any survival experience to share?
Molly:First, users come first.After 12 years of ups and downs, the most important survival experience we have summarized is: always put winning the trust of users first.We need to establish a complete user feedback system to respond to various user issues in a timely manner.
Huobi HTX has also experienced its darkest moments. During that period, due to the lack of user maintenance and confidence building, the foundation of Huobi HTX was severely damaged.After this incident, we have a profound understanding: Even if it was once very brilliant, if we lose the trust of users, everything will be in vain.Therefore, from 2023 to the present, we have spent more than two years rebuilding, and we will continue to rebuild in the future.Because it is difficult to win back users who have developed trading habits on other platforms, and users need to spend more time considering whether the platform is trustworthy.
Secondly, when designing event content, we must be user-centered and find a suitable balance between user experience and platform cost.
Finally, when encountering key issues, it is also very important how the platform helps users get the bottom of things.When exchanges really need to take responsibility, maintaining users’ trust in the platform should always be the top priority.
Bitcoin Vision: We must face a direct question: In many people’s inherent perceptions, is Huobi still one of the “big three”?If not anymore, how do you see this label coming off?If it is still the case, in addition to historical accumulation, what hard market data and industry rankings are there since 2025 that can support Huobi HTX to still be among the top exchanges in the world?
Molly:In the minds of users, the understanding and definition of the “big three” may be different.But for Huobi HTX, we are always on the road and working towards higher goals.
If an exchange does not have the determination to become a top exchange, then it has no future.Therefore, Huobi HTX very much wants to be among the top players. Only when it wants to be the top players will it hold itself to the high standards of the top players.
So, how to become a top player?First of all, we must ensure the safety and compliance of the platform. The platform has disclosed 100%+ asset reserve certificates for 38 consecutive months. This month’s USDT and USDC reserves have nearly doubled, establishing a comprehensive reputation for security. Secondly, we must have a large number of users. We will use more activities to attract retail investors and institutions.Furthermore, we must pay attention to the product experience and make using Huobi HTX a pleasure for users. However, Huobi HTX still has many shortcomings in terms of product experience and development depth. Next, we will continue to make iterative updates of the product based on user feedback; finally, it must be well-known in the industry.Whether Huobi HTX is still one of the top three needs to be judged by users, but in any case, we will hold ourselves to the standards of the top three.
Bitcoin Vision: In your mind, what is the specific picture of an ideal and warm crypto-financial world?How is Huobi HTX making it a reality?
Molly:First of all, all traders hope that the platform can be more transparent and efficient.I have often mentioned “People’s Exchange” before, and in the process of working towards this goal, my understanding is constantly changing.At first I understood it as “users have the final say”, but later we discovered that there are shortcomings in blindly following the herd.Because many times users focus on short-term benefits.But we know very well that if a certain token does not have real usage scenarios, it will not have long-term value.We need to identify the real user needs and find a balance between centralization and decentralization.
For example, Huobi HTX used a voting mechanism to decide whether to list a certain token, but later we found that it was prone to corruption and bribery.The project team collaborated with insiders and large external customers to monopolize voting rights and cut off leeks, which ultimately violated Huobi HTX’s original intention of being a “People’s Exchange”.After actual exploration, we changed the user’s “right to list coins” to “right to recommend coins”, which can not only discover high-quality projects through users, but also avoid the problem of information opacity.
Secondly, the platform must know how to correct and admit mistakes.Even if our starting point is good, it may go against the actual needs of users.At this time we need to stop immediately.
In short, “People’s Exchange” is a very great goal, but it cannot be implemented mechanically. It is necessary to establish an effective promotion mechanism and give yourself the opportunity to try and make mistakes.Although this goal has not yet been fully achieved, we are willing to spend more time making it a reality.
Bitcoin Vision: Many centralized exchanges (CEX) are developing from simple trading venues to complex businesses including custody, staking, income products and other services. The market share of decentralized exchanges (DEX) is also growing rapidly.In your opinion, will CEX and DEX have a relationship of competition or co-prosperity in the future?How will Huobi HTX position itself in this?
Molly:I believe that “existence is reasonable.” Since centralized exchanges and decentralized exchanges exist at the same time, it means that they are meeting different user needs.Therefore, Huobi HTX, as a centralized exchange, needs to abide by its duties and play its role well.
Decentralized exchanges and centralized exchanges each have their own merits.For example, centralized exchanges are more in line with the regulatory framework, have more advantages in security and compliance, and will screen projects for users.Decentralized exchanges are more transparent, but also carry higher risks.Therefore, no matter what kind of exchange it is, it should play its own role and have its own challenges.
As a leading centralized exchange, Huobi HTX should play a constructive role in the industry and drive users to jointly promote industry progress.
Bitcoin Vision: If you were asked to say one most important thing to the users of Huobi HTX, what would you say?
Molly:Huobi HTX not only wants to be everyone’s first love, but also wants to be everyone’s wife.We will continue to work hard in the future and use our time to win back the hearts of users.When we talk about Huobi HTX again a few years later, it’s like chatting with old friends, and we can tell many stories.
