
Source: Gryphsis Academy
MEME plays a central role in Web3 culture, quickly resonating in the digital currency community through its unique communication methods and widespread popularity.These often humorous, sarcastic digital images or concepts not only deepen the connection between community members, but also become an important means of expressing opinions, emotions and market trends.
MEME plays an integral role in driving awareness and engagement in Web3 projects, with the ability to achieve widespread communication at extremely low costs across language and cultural barriers.
The recent performance of MEME coins in the market has attracted widespread attention.According to CoinMarketCap, the market value and trading volume of MEME coins have shown significant growth, reflecting the popularity of such currencies and the high interest of investors.
For example, BOOK OF MEME ($BOME) has achieved more than 1000% growth in the short term.The reason behind this phenomenon is mainly because the large issuance volume and low unit price of MEME coins make them ideal choices to attract funds in a bull market, and investors seek the possibility of high returns through small investments.
In addition, MEME coins often revolve around a relaxed and humorous theme, which is easy to spread quickly on social media, thereby attracting more attention and participation.
1. MEME propagation mechanism
1. Social media and community interaction
Social media platforms are the key channel for the spread of MEME coins.Through Twitter, Reddit, Telegram, etc., the project team directly interacts with users, shares updates, organizes events, and responds to community feedback.This interaction not only improves the visibility of the project, but also enhances the cohesion of the community, making the information dissemination more quickly and effectively.
Bitcoin ($BTC) is the earliest cryptocurrency, and its community interaction is mainly conducted through social media platforms such as Twitter and Reddit.BTC’s community members often share market dynamics, technology updates and investment strategies, forming a strong information sharing network.
For example, the r/Bitcoin sector on Reddit has more than 1 million subscribers. Through discussion and sharing, these users have enhanced BTC’s brand awareness and market influence, forming a strong community consensus cohesion.
2. Viral marketing
The viral marketing of MEME coins relies on highly contagious content, such as compelling slogans, interesting images or unique concepts.These are easily accepted by users and spread rapidly in social networks, thereby achieving low-cost but efficient marketing promotion, making MEME coins gain widespread attention in a short period of time.
$AKITA utilizes the visual elements of Shiba Inu, which has a broad audience base in the Web2 and Web3 worlds, and quickly spreads creative content on social media platforms.
For example, members of the $AKITA community have produced a variety of MEME images and videos related to Shiba Inu that are widely shared on platforms such as Twitter and Reddit for their humorousness and visual appeal.In addition, $AKITA further enhances its viral marketing effects by hosting online competitions and interactive events such as creation and auction of NFT artworks.
These activities not only increase $AKITA’s community participation, but also attract the attention of more potential investors, making $AKITA a popular MEME coin in the market in a short period of time.
3. Utilize the celebrity effect
Using celebrity effect to spread MEME coins involves working with influential public figures to share MEME coins information through their social media platforms to attract fans’ attention.
Create interactive content such as challenges and live streams to increase user engagement.Launch a limited edition MEME coins or merchandise jointly with celebrities, and enhance the brand image in combination with charity activities.At the same time, monitor the effectiveness of promotion activities to ensure that the celebrity effect is transformed into actual market influence.
The popularity of $DOGE is due to Elon Musk’s celebrity effect.Musk mentioned DOGE several times on Twitter, hailing it as “the people’s cryptocurrency”, which resonated widely among fans and the media.These tweets not only enhance $DOGE’s brand awareness, but also inspire the community’s creative enthusiasm and generate a large amount of related second-creation content.
Every time Musk mentions about dogs on Twitter, it causes $DOGE prices to soar rapidly, becoming an iconic symbol of cryptocurrency culture.
4.KOL and community influence
Opinion Leaders (KOLs) play a crucial role in the promotion of MEME coins.Their recommendations and endorsements can significantly increase the credibility and appeal of the project.In addition, the influence of the community cannot be ignored. Active community members can accelerate the spread of project information through word of mouth.
The $SHIB community has effectively increased the visibility of the project by working with KOLs in the multi-digital cryptocurrency sector.For example, when well-known KOLs such as CZ (Binance CEO Changpeng Zhao) mention $SHIB on social media, their large number of followers will become interested in the project.
In addition, the active interactions of $SHIB community members on platforms such as Twitter and Reddit further enhance the appeal and credibility of the project by sharing transaction experiences, creating MEME content and participating in discussions.This synergistic effect of KOL and community makes $SHIB a hot topic in the cryptocurrency market in a short period of time and attracts the attention of a large number of investors.
5. Wealth effect
The price fluctuations of MEME coins are often accompanied by a strong wealth effect.When prices rise, new investors are attracted to the market, hoping to gain profits through participation.This effect not only drives further price increases, but also expands the cultural spread of MEME coins.
$BNB creates a significant wealth effect through a series of Binance exchange initiatives such as token destruction, Launchpad projects and trading competitions.These activities not only increase the intrinsic value of BNB, but also attract a large number of new users to join the Binance ecosystem.
With the rise in BNB prices, its market value reached an all-time high in 2021, reflecting the important role of the wealth effect in promoting the popularity of cryptocurrencies.
6. Incentive mechanism
The incentive mechanism is one of the important strategies for MEME currency promotion.Through airdrops, trading burning taxes and lucky draws, the project party encourages users to hold and trade tokens, thereby increasing market activity and user stickiness, and also bringing more attention and discussion to the project.
$LINK encourages data providers and node operators to participate in their decentralized oracle network through its unique incentive mechanism.Holders of $LINK can obtain the fee sharing of data requests by pledging $LINK tokens. This mechanism not only enhances the security of the network, but also improves the practicality and attractiveness of the tokens.The motivational model of $LINK is one of the key factors in the success of its ecosystem.
7. Unique concepts and designs
The design of MEME coins is often closely related to its concept, with unique visual elements and cultural meanings that make it stand out among many cryptocurrencies.This design not only increases the recognition of the project, but also makes MEME coins easier to be shared and discussed on social media.
The concept of $BOME is “Book of MEME”.The project was initiated by Pepe MEME artist Darkfarm to create a gallery focused on MEME permanent storage and creative capabilities.BOME has attracted a lot of attention in a short period of time and spread rapidly on social media, and its market value has increased significantly in a short period of time.
The concept of “Book of MEME” is to combine MEME culture with blockchain technology to save and share MEME content through a decentralized platform.The project raises funds through pre-sale activities and attracts a large number of investors and community members in a short period of time.
The rapid rise of $BOME shows how MEME coins quickly gain attention and value in the cryptocurrency market through unique concepts and designs, as well as active participation from the community.
8. Innovative and easy to communicate topics
MEME coin projects usually combine innovative or easily disseminated topics to increase their attention.Whether it is MEME related to popular culture or quotes of social phenomena, these topics can spread rapidly in the community and resonate widely, thereby increasing the market awareness of the project.
$SLERF is a MEME coin based on the Solana blockchain that has quickly become popular for its unique narrative and community engagement.The founder of $SLERF destroyed key tokens due to misoperation and then launched a rescue operation to try to raise funds to compensate pre-sale participants.
This action has received positive responses from the community and multiple exchanges, including communication support from well-known figures and big Vs.The price of $SLERF has experienced drastic fluctuations, but has been able to achieve a significant rebound in a short period of time, setting a new high.Its narrative and market performance have driven $SLERF to become the focus of the market.
2. How MEME captures emotions (causing fomo)
In the cryptocurrency market, the popularity of MEME coins is often closely related to its ability to capture and inspire investor emotions.FOMO (Fear of Missing Out) is a particularly strong emotional reaction that plays a key role in the spread and value formation of MEME coins.Here is a detailed elaboration on how MEME coins capture emotions, especially causing FOMO.
1. Viral spread of social media – rapid spread brings panic-style pursuit
MEME coins quickly gained attention through the viral spread of social media platforms.A tweet about a MEME coin or a discussion post on Reddit can be widely shared in a short time if the content is engaging or entertaining.
This way of spreading not only increases the popularity of MEME coins, but also creates a sense of urgency in the community that fears missing out on opportunities to participate in a potentially popular project.
The viral spread of $DOGE began with a tweet on Twitter, sent by Elon Musk, calling it “the people’s cryptocurrency.”He also mentioned Dogecoin many times afterwards, becoming its veritable spokesperson.
According to statistics, every time Musk mentioned dog-related content on Twitter, it will lead to a significant increase in the price of $DOGE in the short term. Many investors are afraid of missing the rise because of FOMO sentiment and are eager to join the purchase when Musk mentioned Dogecoin.
2. Community and KOL push – Missing credible potential gains brings panic
MEME Coin’s community and key opinion leaders (KOLs) play an important role in capturing emotions.KOL’s endorsement or recommendation can quickly increase the credibility of a MEME coin, making community members feel the need to participate in it so as not to miss out on potential gains.
In addition, active discussions within the community and sharing of success stories will also enhance FOMO sentiment.
3. Price and market performance – the mood to chase the rise brought by the myth of getting rich in the bull market
Market price fluctuations and performance are direct factors that cause FOMO.When the price of a MEME coin rises rapidly, investors will be worried about missing out on opportunities to make profits.The hype and news coverage in the market further amplified this sentiment, leading more people to join the buying wave out of FOMO.
Bitcoin price hit an all-time high, reaching $70,000.This gave many users the signal that the bull market had arrived, which caused FOMO sentiment, causing many investors to rush to buy various spots to avoid missing out on further price increases in the bull market.
4. Marketing and narrative strategies—the hidden opportunities for wealth under unprecedented narratives
Successful MEME coin projects often employ well-designed marketing and narrative strategies.By telling compelling stories, MEME Coin is able to establish emotional connections with investors, making them feel like they are part of a larger story.This emotional investment further strengthens the FOMO sentiment because investors don’t want to miss the opportunity to be part of the story.
5. Group psychology and network effects—The group effect brings rapid fomo transmission
The value of MEME coins depends to a large extent on their network effects, that is, as more and more people join and use it, their value also increases.Group psychology plays a key role here because people are born to follow group behavior.When others are observed to participate and benefit from it, FOMO emotions prompt more people to join in so as not to be excluded.
6. Scarcity and time-limiting – creating a sense of urgency to promote decision-making
The MEME coin project captures emotions by creating scarcity and time-limiting.For example, backed by the ecological chain/famous investment institutions, many big Vs have promoted, limited-time pre-sales, limited airdrops or special community activities. Under multiple factors, the MEME coin project can create a sense of urgency, making investors feel that they must immediatelyTake action to avoid missing opportunities.
3. The impact of MEME on public chains
MEME coins will have a significant impact on the public chain ecosystem. They attract a large number of new users through the myth of getting rich through small funds and increase the activity and participation of the community.This expansion of the user base brings more liquidity to the public chain, especially in decentralized exchanges (DEXs), which helps reduce transaction costs and improve market efficiency.
The popularity of MEME coins has also promoted the diversity of ecosystems, stimulated new DApp development and technological innovation, and promoted the development of fields such as DeFi and NFT.In addition, MEME coins have effectively increased the awareness of public chains through viral marketing and social media.
Despite this, the high volatility of MEME coins has also introduced market instability, posing a challenge to the long-term and stable development of public chains.Therefore, public chain platforms need to manage market risks while promoting innovation and growth, and ensure the healthy and sustainable development of the ecosystem.
Case 1:
$BOME is a MEME coin project launched on the Solana blockchain and is published by Pepe MEME artist Darkfarm.The launch of BOME has had a significant impact on the Solana ecosystem, mainly reflected in the following aspects:
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Improved community activity:The pre-sale and listing of $BOME has attracted widespread attention within the Solana community, attracting a large number of new users and investors into the Solana ecosystem.This phenomenon not only increases Solana’s trading activity, but also increases its overall visibility in the cryptocurrency market.
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Liquidity pool growth:$BOME has injected a lot of money into Solana’s liquidity pool through pre-sales and airdrop activities.This not only provides more liquidity for Solana’s decentralized exchange (DEX), but also provides trading depth and market vitality for other Solana projects.
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Ecological diversity:The successful listing of $BOME demonstrates the friendliness and support of the Solana ecosystem for MEME coin projects, which helps attract more similar projects to be developed and released on Solana, thereby increasing the diversity and innovation of the ecosystem.
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Investor confidence:The listing of $BOME and subsequent market performance may affect investors’ confidence in the Solana ecosystem.On the one hand, the success of $BOME may enhance investors’ confidence in the Solana project; on the other hand, if $BOME has a price plunge or other negative events, it may also affect the overall image of the Solana ecosystem.
Overall, the impact of $BOME on Solana is multifaceted, including both active community participation and liquidity growth, as well as changes in market volatility and investor confidence.Solana Eco TVL and capital inflow: Solana Eco TVL has exceeded US$4.3 billion, up more than 100% in the past month.
If funds continue to flow in, the overall ecological currency price will further rise.At the same time, various exchanges have significantly accelerated the launch of Solana tokens.The secondary market funds flowing from the exchange will also indirectly affect the Solana Ecological TVL situation.
Case 2:
$DOODOO, the first real currency on Aptos, demonstrates its emphasis on innovation and community-driven development.Its launch seems to be seeking to create unique value in the Aptos ecosystem, reflecting the spread and influence of MEME currency culture on emerging public chains.
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Enhance community participation:The listing of $DOODOO may attract MEME coin community members to the Aptos ecosystem, which are usually active on social media and cryptocurrency forums, and their participation can increase Aptos’ community activity and user engagement.
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Improve market flowMotility:Referring to the recent popularity trend brought by Solana due to MEME, MEME coins can often quickly attract trading volume. The listing of $DOODOO may bring more liquidity providers and traders to Aptos’ DEX, thereby improving the liquidity of the entire network..
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Promote innovative applications:The successful listing of $DOODOO may inspire developers to build more innovative DApps and smart contracts on Aptos, especially in NFT, gaming and other areas related to MEME culture.
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Increase media exposure:MEME coins usually have high media attention. The listing of $DOODOO may attract more cryptocurrency news and media attention, thus bringing more exposure and recognition to the Aptos ecosystem, allowing more project parties andTraders noticed the chain.
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Ecological feed back project:The Public Chain Foundation will support ecological projects through investment and token incentives. In the future, Aptos will continue to invest in ecological projects or use APT to incentivize ecological project users, and the ecosystem will continue to influx of funds.
In summary, the listing of $DOODOO in the Aptos ecosystem may bring a series of positive impacts, including enhancing community participation, improving market liquidity, promoting innovative applications, increasing media exposure, expanding user groups, promoting ecosystem growth, andGenerate positive brand synergy.These impacts contribute to the overall development and maturity of the Aptos ecosystem.
4. Master the wealth code and mine thousands of times of coins in advance
Although MEME coins lack traditional financial value or commercial applications, they still have the potential for explosive growth.The success of MEME tokens depends largely on community support and social media hype, which can bring significant returns to investors.
Choosing a potential MEME token requires savvy monitoring of social media trends, community engagement, and early trading patterns in order to invest before it becomes viral content.
MEME tokens are high-risk, and only a few tokens can achieve significant success. Most tokens will fall rapidly after experiencing short-term growth. Investors should be cautious about such investments.
Investors can refer to the following latitudes when looking for MEME coins with high growth potential:
1. Target selection
To determine whether a MEME can become popular and become popular, the first thing to do is to see the easy spread of its culture, as well as the initial and core seed users (coin holders). Its early community culture, its pictures and names must be able to make itIt’s impressive.
MEMEs such as $DOGE, $SHIB, $PEPE, etc. all have a certain popularity foundation in Web2, so that they can arouse consensus in Web3 and form widespread dissemination.
2. Community activity
An active community is the key to the success of MEME coins.Check out the project’s social media platforms, such as Twitter, Reddit, and Telegram, to see if multiple KOLs are calling orders and whether the interactions of community members can arouse fomo’s emotions.An active engagement and growing community may herald a good prospect for the project.
3. Project background
Research the team and developers behind the project to understand their experience and background.An experienced and transparent team with a complete white paper and economic model is more likely to push the project forward.
4. Good narrative
Good narratives are inherently attractive.Breaking the convention and proposing information that is contrary to people’s fixed mindset can increase the inherent attractiveness of MEME.In addition to breaking the rules, it is full of mystery and controversy, and it can also increase its inner influence.
The recent hot $SLERF brings a brand new epic narrative.Usually, meme coin developers will burn meme coin in the liquidity pool when the token is online.This move can show that developers will not be able to extract liquidity from the liquidity pool to investors participating in the pre-sale, and will also cancel the developer’s minting rights, thereby ensuring that developers will no longer be able to control the token circulation.This step is often regarded as an important information about the bullish tokens.
The founder of $SLERF said on Twitter that he destroyed the token $SLERF that he had taken airdrops in his wallet, reserved and 535,000 $SOL tokens raised in his pre-sale, and lost the right to mint due to operational errors.It is equivalent to directly draining liquidity. This unexpected event triggered a violent market fluctuation in the $SLERF token, attracting a lot of capital and community attention.
Despite the price experiencing a surge in price, SLERF has remained popular, and the founders maintained the community’s interest by hosting events and self-deprecating ways in space.Subsequently, $SLERF launched a rescue operation to raise donations in the hope of raising $10 million to compensate pre-sale participants, supported by Justin Sun, LBank and multiple exchanges.
In addition to the related donations initiated by the founder himself, several big Vs on the X platform, as well as multiple exchanges, have followed or actively responded to SLERF’s activities.The story of continuous reversal has brought a steady stream of heat to slerf, which is expected to create new milestones in the MEME currency market.
Currently, $SLERF has been listed on exchanges such as Bybit, Gate.io, LBank, Bitget, etc., and currently surpasses $BOME and becomes the third largest meme coin with market value within the Solana ecosystem.
5. Partners and supporters
Check whether the project has well-known partners or supporters, such as public chains, cryptocurrency exchanges, investment funds or industry influencers.The endorsement of these partners may increase the credibility and appeal of the project.
6. Data tracking
Using on-chain bots, etc., we monitor some tokens with rapidly growing address counts and active transaction volume.Analyze the data on the chain, monitor early addresses or the largest number of coins held, and analyze their buying and selling behavior. Once an early address is found to sell large-scale sales, appropriate positions should be sold or reduced.
7. Is it of practical value
MEME coins initially relied on cultural narratives and speculative booms to build market consensus, but as the market was saturated, they had to turn to practical applications to maintain growth.For example, $DOGE achieves functionality as a payment tool, while Shiba Inu launched an ecosystem including ShibaSwap and NFT platforms after market capitalization grew to expand its value and user base.
Investing in MEME coins is often accompanied by higher risks, so it is important to diversify your portfolio and not to invest all your funds into a single asset.At the same time, invest only the amount you are willing to bear and be ready to hold for a long time.
V. Outlook and Summary
Summarize:
Recent performance of MEME shows its unique position and influence in the cryptocurrency market.They have attracted widespread attention with their rapid fluctuations, a narrative of getting rich and community-driven nature.
The popularity of MEME is often accompanied by cultural phenomena and market hype. Taking the recent active Solana ecosystem as an example, the launch of Backpack Exchange and Jupiter’s airdrop activities have injected new vitality into the MEME project of the Solana ecosystem, attracting a large number of users and funds.focus on.
These activities not only increase the liquidity of MEME Token, but also increase the market’s interest in the Solana ecosystem.Solana’s own low Gas expense and high performance features provide an ideal platform for MEME projects.This technological advantage makes Solana more efficient when handling large volumes of transactions, lowering the threshold for users to participate, thus providing a basis for the popularity of MEME projects.
In addition, unique marketing strategies, such as the activity of buying Saga Web3 mobile phones, have also promoted the popularity of BONK tokens and the sol ecosystem.This marketing method that combines physical products and digital assets provides new ideas for the marketing of MEME Token, and also demonstrates the potential of combining MEME culture with the real world.New concepts such as the combination of AI+Crypto have also brought new growth points to MEME projects.
However, this rapid growth is often accompanied by high risks, especially driven by market sentiment and FOMO (miss-phobia), where prices fluctuate dramatically, posing significant challenges to investors.
Outlook:
In the future, the development of MEME may focus more on technological innovation and in-depth community participation.With the continuous advancement of blockchain technology, MEME projects may integrate more smart contract functions, cross-chain interoperability and decentralized finance (DeFi) applications, thereby providing richer user experience and value creation.
Community-driven MEME projects will continue to enhance user engagement and loyalty through NFT, gaming and social interaction to form a more solid community foundation.
Community building and cultural identity will continue to be key to MEME’s success, and a strong community consensus can provide lasting vitality for projects.
At the same time, as the regulatory environment gradually becomes clear, compliance will become an important factor in whether MEME projects can survive for a long time.Investors and market participants will also have a more mature understanding of MEME, and rational investment and value-based holdings may become mainstream.