jakiro
Jessy, bitchain vision
Within 24 hours, there were one million users, and the speed of MEME token Dogs on TON spreads is amazing.
The gameplay is very simple. Users only need to follow Dogs’ Bot, which will airdrop Dogs tokens to the user based on the user’s Telegram account.At present, the token is just a string of numbers in the Dogs Bot, and it is still unknown when the token will be actually distributed to the user’s wallet.
Projects equipped with TON and Telegram have been running shorter and shorter to achieve the number of “one million” and “one million” users.Bitchain Vision chooses to analyze why Dogs can reach 1 million users in such a short time, and I want to discover from it where the combination of Telegram and TON has reached, and the next development direction of the project on TON.
Simple gameplay + invitation rebate = virus transmission
According to the official project, the Dogs Meme Coin was inspired by Spotty, the puppy drawn by Telegram founder Pavel Durov at a charity auction supporting orphanages. Spotty is currently the unofficial of VK, another social platform founded by Durov.Logo and main mascot.The project party believes that this image is the most suitable Meme Coin for Telegram.
This reminds people of Meme Coin created by Musk’s dog Floki.Meme coins, whose pet image is kernel-related to celebrities, have proven to be successful.Choosing pets related to Telegram’s founder may also be the first step to success.
Why can Dogs exceed 1 million users in less than 24 hours?The model of simple enough + inviting new users to rebate is destined to achieve viral transmission.On July 10, a reporter from Bitlink Vision saw Dogs’ invitation link in various Telegram groups and dialogue boxes between friends.
Just follow the Bot founded by Dogs within Telegram, and you will follow its telegram
Account, automatically calculate the Dogs rewards that users can get.A reporter from Bitlink Vision, a TG number that has been registered for less than two months, can obtain about 800 Dogs. According to the pictures posted by users on social networks, the median Dogs that users can obtain is approximately 3,000.about.
Click on the Bot interface of Dogs and you will find that the project is currently very simple.The most display screen on the entire page is the number of airdrop tokens “Dogs” owned by users. There are only three buttons on the interface. “Home” allows users to return to the homepage, and “Leaderboard” can see the ranking of all users., and “Friends” is the friend invitation interface.(Dogs project link:https://t.me/dogshouse_bot/join?startapp=LE1Cp1OFQziF7Frz1wzMPA)
It is precisely because it is simple enough that there is no function of linking the “TON” wallet yet. For users, there is almost no threshold to quickly participate in the project.Especially for Web2 users, most of them do not understand digital currencies, but because the initial stage of the project, there has not been any encryption-related operations.For these users, operation is to experience a Web2 applet.
There are rewards for inviting friends, and users can see the token rankings of all users.This is a very traditional and effective method of marketing and promotion of Web2 products.
It can be foreseeable that after accumulating a certain number of users, Dogs will gradually implant encryption-related functions, and accessing a wallet may be the first step.With traffic, a Meme itself will become an important brand in the crypto industry.With traffic and brands, it will be much easier to do more in the crypto industry.This can be seen in Shib’s development path after becoming the top Meme Coin – building a decentralized exchange, second-tier, etc.
Web2 gameplay for traffic monetization is no longer suitable for Web3
At present, the embedding and integration between TON and Telegram has been very in-depth. Whether it is the Telegram BOT equipped on TON or the Telegram mini program that is simply Web2, after covering a large amount of traffic, it still follows the path of traffic monetization.It is reported that the main monetization path of Telegram Mini app is still to sell advertising spaces.
Through Dogs, it has accumulated more than 1 million users in less than 24 hours. We can see that the TON superimposed Telegram ecosystem is in a period of great explosion.Whether it is a Bot or Mini Dapp, it is also very easy to implement technology.During this period, there were many repetitive projects.For TON projects that want to break through, having a good idea is more important than the technology itself.
Dogs’ short-term success is once again confirmed that Telegram is a huge traffic pool.Projects are equipped with TG, so there is basically no need to worry about traffic.One of the current major problems is that if the Web3 project still has traditional Web2 thinking, uses TG to do traffic, and then monetizes traffic to sell advertisements, it will not be much different from Web2, let alone innovation.
How to make a real Web3 product after reliance on TON and Telegram to obtain a large amount of traffic, and to give full play to the spirit of Web3 in protecting private property, confirming personal data rights, etc., perhaps only by producing a transformative encryption product.
This is not only what Dogs needs to think about, but also other projects in the TON ecosystem and TON itself need to think about and explore problems, which also determines the future development direction of TON.
