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Written by: Pzai, Foresight News
January 19 is the date of the “Tiktok ban” bill approved by the U.S. Supreme Court. As this period approaches, Xiaohongshu unexpectedly becomes a new gathering of a large number of American users (called “TikTok Refugee”).land.What followed was that the MEME token MOMO on Solana rose sharply from the bottom. As of press time, its market value soared from US$100,000, and once approached 12 million, reflecting the market’s fanatical pursuit. What is MOMO?Why do users start to flock to a pink dinosaur avatar?
Identity
The U.S. Supreme Court announced on January 10 that it would uphold the ban on TikTok, requiring its parent company ByteDance to divest TikTok by January 19, 2025, otherwise it would face a complete ban.This decision has aroused strong dissatisfaction and concern among American users, especially creators and ordinary users who rely on TikTok, who have begun to look for alternative platforms, and Xiaohongshu has become a lot of Americans because of its similar content form and community atmosphere to TikTok.User’s preferred choice.These users created the “TikTokRefugee” tag on Xiaohongshu to share their migration stories and life content.As of January 13, the number of notes under the tag has exceeded 84,000, with a total view count exceeding 61 million.The download volume of Xiaohongshu has also soared to the top of the free list of the App Store in the United States in a short period of time.
The incident also attracted attention from the crypto circle, and Solana founder Toly retweeted the relevant tweets from Xiaohongshu, reflecting the popularity of the incident in the United States.MOMO As one of the design IPs under WeChat, when users use WeChat to log in to platforms such as Xiaohongshu, Douban, Zhihu, etc., if they choose to skip the naming and avatar, WeChat will provide a system default ID and avatar., and MOMO is one of them.
As more and more users actively choose the nickname and avatar of “MOMO”, it gradually evolved into synonyms for an anonymous group.From a psychological perspective, this phenomenon reflects the complex mentality of contemporary young people under privacy protection and social pressure.First, choosing anonymous identity may be due to the need to protect privacy, avoid being discovered or tracked by acquaintances, thereby maintaining personal privacy in the Internet era where information is highly transparent.This behavior may be a evasion of social expectations or a rebellion against unique online identity pressures.
Second, choosing “MOMO” may be a way to simplify your identity and reduce the pressure to maintain a specific online personality on multiple platforms.Users may feel more secure in expressing themselves under the identity of “MOMO” and gain a certain degree of psychological security. There is no need to worry about the consequences, which is of great significance to their mental health and online interaction.In addition, as a representative symbol of this hot topic, “MOMO” is anonymity and Meme communication. Its anonymity and Meme communication are exactly in line with the values and practices of crypto culture, just as users maintain the privacy and control of digital identities by choosing “MOMO”generally.
In previous cases, we can see that the MEME effect brought by TikTok is significant.This effect may be reproduced again on Xiaohongshu, because the spread of MEME often depends on group effect and “herd psychology”.As a highly symbolic form of content, MEME can quickly convey emotions and opinions, while also having low threshold participation.As a platform dominated by UGC (user-generated content), Xiaohongshu’s interaction and imitation behavior between users will accelerate the spread of MEME, quickly arouse the participation of more users, and form a snowball effect.And for the Chinese community, the spread of Xiaohongshu MEME is more conducive to user participation, because the cultural barriers of MEME are rapidly disappearing and even impacting the external cultural circle.
