Pantera Partner: Analysis of Common Business Models in the Crypto Industry

Author: Mason Nystrom, partner at Pantera Capital; compiled by: 0xjs@Bitchain Vision

There are several common crypto business models: exchanges and markets, transaction sorting, asset management.Let’s dig into some examples.

Exchange model

Subset 1. Market Model – Transaction Fees

  • Create new assets and markets (e.g. Polymarket, Perps)

  • Expand access to emerging assets (Coinbase and BTC)

  • Convenience Fee (Swap in wallet)

  • SaaS-Supported Markets – Proof Markets

Subset 2): Liquidity Services

  • Create a valuable professional liquidity pool and charge terminal applications access fees (such as hooks) or market making matchmaking fees (such as Swap)

  • DEX

  • Lending

MEV / Transaction sorting: own and monetize valuable order flows

  • App PFOF (e.g. TG Bots)

  • Sorter mode – have your own sorter and MEV (e.g. L2)

  • SaaS supports transaction sorting and monitoring – RaaS, RPC providers, security providers, oracles, etc.

Asset Management: Fees are charged based on asset management scale or income

  • Custodian – Earn fees based on assets

  • Staking providers, LSTs, LRTs – earn some income

  • Stablecoin issuer

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