
Source: Blockchain Knight
Linda Yaccarino, CEO of X, saidThe social media platform (formerly Twitter) is about to launch payment features for users and continue to move towards a “universal application”.
Speaking at the International Creative Festival in Cannes, France, Yaccarino stressed that the company has made innovative progress under her leadership since Musk acquired Twitter in 2022.
“We are focusing on the needs of our users. Our vision and the speed of innovation in the company are beyond my description,” Yaccarino said.
Musk wants Twitter to be an “all-powerful app” covering services from banking to dating, and the introduction of payments is part of Musk’s vision.
The upcoming financial ecosystem aims to integrate various technical features to provide users with numerous new experiences.The payment function program initially only supports “fiat currency”, but as development progresses, it is possible to support Crypto asset payments in the future.
This coincides with Musk’s enthusiasm for Dogecoin, although the official has not confirmed whether Dogecoin will be integrated.
X has made great strides, obtaining three remittance licenses in July last year, laying the foundation for its new payment system.
Yaccarino stressed that this development will provide users with a range of new experiences that will change how they interact and trade on the platform.She added: “There are so many new things waiting for us to experience, and once we launch the payment system, the financial system will appear on the X platform.”
In addition to payment, X plans to launch other features, including video calls and job search capabilities.These new features are part of a broader strategy to enhance the practicality of the platform, making it a comprehensive destination for personal and professional networks.
Yaccarino becomes CEO in 2023 after Musk acquires Twitter in 2022.
After taking office, Yaccarino focused on enhancing the company’s rapid innovation and expansion of technical capabilities.She said the changes made to the platform “extended” increase the amount of information available to users.
Under Yaccarino, X has transitioned from a simple text platform to a platform that incorporates advanced features such as artificial intelligence, audio calls and video streaming.
In recent months,These changes have improved the platform’s usage time and user engagement metrics, showing a positive growth trend.
In addition, the return of major advertisers is also a key factor in X’s recent success.Yaccarino noted that 90% of the top 100 advertisers have returned to the platform, indicating that people are becoming more confident in the new direction of the platform.