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Source: Magnesium.com
Make the game great again?
Musk, who likes to cross the border, is here to make a living again!This time he will use his xAI to set up an AI game studio.
Just today, Musk retweeted a comment from Dogecoin Shibetoshi Nakamoto on social media about the current gaming industry, and then announced very seriously that it would set up an AI gaming studio and “make the game great again.”
Does this slogan sound very familiar?
That’s right, after helping Trump establish the “Minister of Government Efficiency”, Minister Ma seems to have tasted the sweetness of power. The technology giants who were previously in a competitive relationship with Musk are likely to be affected in the future.
However, unlike technology giants, American game companies are actually relatively low-key. So why did Musk enter the game industry?
Reorganizing political correctness has become another kind of political correctness
In fact, as early as last month, Musk posted on Twitter: “We need a video game player voting section! Make the game great again!”
This tweet sparked discussions on whether Musk would enter the gaming industry at the time.
At that time, the overseas game industry had already despised the wave of opposing the “political correctness” of games, including the appearance of a black Japanese samurai against “Black Myth: Wukong” and Ubisoft’s new work “Assassin’s Creed: Fantasy”, which caused controversy. Sony LGBTA series of incidents such as sudden death as soon as the new work “Star Ming Special Attack” was launched. Only then did people realize that LGBT and DEI movements (diversity, equality, inclusiveness) did not make the game popular, but instead made the game’s quality lower and lower..
Coincidentally, Musk himself is the victim of LGBT—The son has changed his gender and turned against each other, which makes Musk hate the American LGBT culture very much.
Of course, in addition to family reasons, Musk is also a supporter of Trump’s campaigners. Joining the game industry is more or less a sign of winning players’ votes. After all, in the current gaming circle, voices opposing political correctness affecting the game industry are voices that oppose political correctness.Very many.
In addition to the tweets posted by ShibetoshiNakamoto, well-known overseas blogger Mario Nawfal also posted a post that criticized the gaming industry for overemphasizing DEI content.
He pointed out that the two games launched this year that focus on DEI elements – “Star Strategy” and “Dust Road Journey” have not been satisfactory in the market.Among them, “Star Ming Special Attack” encountered a major setback. In contrast, the domestic game “Black Myth: Wukong” has achieved great success.
Mario Nawfal bluntly stated in his post that game developers should be aware that what players really need is high-quality game content, not ideology imposed on the game.
Musk liked this.
At present,When “rectifying political correctness” becomes a mainstream direction, it is actually another form of “political correctness”.
If Musk’s studio can really create a new game with the main content, not to mention the quality, Musk’s fame alone can attract a wave of traffic.
AI+game, the next hot topic
In fact,Musk himself is a veteran gamer who often posts game-related content on Twitter.
When he was 13 years old, he made a video game in 123 lines of BASIC and some simple assembly language, and named it “Blastar”, and finally received $500.
Therefore, from Musk’s crazy cross-border investment map, it is not surprising that Musk invests in the game industry.
Here we need to note that Musk’s AI game studio is based on its xAI, that is, using generative AI.
At present, basically, the major first-tier game manufacturers are basically exploring “AI+game”, that is, using AI to generate materials or gameplay based on the architecture of traditional games.
But in fact, whether it is a traditional game manufacturer or a new generation of game manufacturers, AI’s bonus to games is not obvious, and most of them only improve efficiency in material updates.
As for the improvement of AI’s gameplay, it cannot increase the user’s “payment intention”, but will instead affect the experience of existing game functions.
By comparison,As a “pure” AI company, xAI does not need to consider the business value of the game, but also can make the most use of the company’s AI resources. This is indeed a route that no one has explored..
