jakiro
Author: NingNing, independent researcher
Source: X, @0xNing0x
Web3 social networking has always been regarded as one of the most likely breakthroughs for large-scale adoption of web3.This is because social networking is a large market covering the level of billions of people and permeates every bit of modern people’s daily lives.
The social map owned by an individual is not only an important asset of the individual, but to some extent it is also an organic part of the individual’s self.
But paradoxically, under the rules of traditional social networks, social network platforms have individual social assets and also have part of the individual’s self.
This unlimited expansion of the power boundaries of social networks has aroused the vigilance and counter-revolution of some right-wing intellectuals and conscientious politicians.
But to really change this situation, we cannot rely on papers published in academic journals and proposals in parliamentary terms, but on the revolution in science and technology paradigm.
The Web3 social agreement carries the mission of returning individual social assets sovereignty and protecting individual freedom and integrity.
Although in the Web2 era, social platforms like Mastodon tried to use distributed architectures to do the same thing, value confirmation, permissionlessness, censorship resistance, free transfer of social assets and social graphs without crypto assets and blockchain supportThere is no way to talk about other characteristics.
But to this day, whether it is the old Steemit or the recent Web3 social protocols such as Farcaster, Lens Protocol, Cyber Connect, Nostr, etc., PMF (product market fit point) has not been found, and it only serves crypto asset players.Niche long-tail social users.
There are two main reasons for this phenomenon:
–The powerful network effect of Web2 social giants has doubled the difficulty of acquiring customers in Web3, and even if it is popular for a while, it will soon become silent, such as Damus.
–A fact that needs to be recognized is that DeFi users have a full life cycle value > Web3 game users > Web3 social users. Under the same customer acquisition cost, capital and developers prefer to invest resources in the track with high user’s full life cycle value.
But after a long silence, as we entered a new innovation cycle in 24 years, the “Jingji Sidd” of the Web3 social track began to emerge with some new things and cool things, giving the Web3 social protocol some new possibilities and design space..
For example, Farcaster’s web3 applet Frame.
What’s even cooler is that the Web3 protocol naturally supports giving AI Agent independent property rights and independent social graphs, which will open up a larger imagination space than LLMs such as Chatgpt and Copilot (large language models).
Mask Network, which has been deeply involved in the Web3 social track, chose to raise the second phase of its Web3 social investment fund Bonfire Union at this point in time to provide resources and capital support for the Web3 social protocol to swallow up the Web2 social platform in the future. It is timely.
Mask Network itself is now entering the Firefly period after experiencing the plug-in period and the investment period.Firefly is an aggregation on-chain social product created by Mask Network.
Mask Network attempts to replicate Tencent’s success path and build a multi-level, rich and granular Web3 social ecosystem by investing in high-quality protocols/products + aggregation functions in the Web3 track.
In short, although Web3 social networking is in a “nobody’s concern” period in both the primary and secondary markets, new technological revolutions such as AI, quantum computing, and nuclear fusion will bring new possibilities to Web3 social networking.
Productivity determines production relations and is a verifiable scientific law.
