jakiro
Author: coin sauce, bitjump
The Cookie3 project is committed to creating a decentralized marketing economy through MarketingFi and AI data layers, increasing user participation and investment returns, and at the same time brings fair value distribution to users, creators and enterprises.
Foreword
Today, traditional web2 marketing models are being questioned.According to Gartner’s survey, the average marketing budget in 2023 accounted for 9.1%of the company’s total revenue.In the distribution of marketing budgets in the United States, digital marketing occupies a significant proportion.Most of the budgets are occupied by advertising giants such as Google and Facebook, and users’ attention has been commercialized but has not received a fair return.About 95% of marketing budgets waste on users who have not been transformed.
In addition, unrelated advertising push and frequent advertising interrupt the user experience, exacerbating users’ resentment and resistance to advertising.User’s data was collected and analyzed for business purposes, threatening their privacy and data security, which further affected the trust of the platform.With the increase of the number of advertising, users gradually became fatigue to advertising, and even actively ignored the content of advertising.This phenomenon not only reduces the effectiveness of advertising, but also wastes the company’s marketing resources.
In order to cope with these issues, more and more companies have begun to shift to more interactive and user participation marketing strategies. For example, tasks and airdrop rewards, this method not only improves users’ participation, but also can distribute marketing value more fairly fairly.EssenceIn order to cope with these issues, the Cookie3 project introduced today is committed to creating a decentralized marketing economy through MarketingFi and AI data layers, enhancing user participation and investment return.Value distribution.
1. Basic information
Cookie3 aims to completely change digital marketing by using Web3 technology and AI to create decentralized marketing economy (called MarketingFi).This system provides fair returns to their contributions in the ecosystem through token rewards.Cookie3 proposes the concept of MarketingFi, redefining the marketing economy through decentralized framework.It combines the marketing channels of Web2 and Web3, using AI to identify the most valuable audience, and reward it through rewards on the token or chain and under the chain.This method can minimize marketing waste and promote the growth of ecosystems.
1.1 Project information
Project name: cookie3
Official website:https://www.cookie3.com/
Twitter:https://x.com/cookie3_com(448K fan)
Discord:https://discord.com/invite/Cookie3(185K member)
telegraph:https://t.me/cookie3_co(184K fan)
Doc:https://docs.cookie3.co/cokie3-docs
LitePaper:https://assets.cdn.cookie3.co/assets/cookie3_litePaper.pdf
1.2 tokens information
Token Name: Cookie
Total tokens: 1 billion pieces
TGE Time: Beijing time on June 13, 2024
Previous situation: It is planned to be issued on exchanges such as Bitget, Bybit, MXEC, and Kucoin.
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2. Cookie3’s project background
2.1 team background
Cookie3 was founded by an experienced professional team, including co -founder and CEO Filip Wielanier, co -founder and CTO WOJCICICH PIECHOCIńSKI, and chief data officer Patrycja Sawicka.Team members have rich experience in the field of blockchain, AI and data analysis, and provide solid technical and management support for the development of the project.
2.2 financing situation
Cookie3 raised $ 5.5 million in funds in its development.The recent round of seed round financing was completed on August 3, 2022, and raised 3.3 million US dollars. The leading investment agency was The Spartan Group.Other participating institutions include LD Capital, Hartmann Capital, OrangeDao, Big Brain Holdings, and JSquare.
In addition, $ 800,000 financing is open to the public through IDOs made on Polkastarter and Chaingpt Pad.Polkastarter IDO has ended, and Chaingpt Pad IDO was completed on June 12 and 11.
2.3 Cooperation situation
Cookie3 has established strategic cooperation relationships with many well -known institutions, including Spartan Group, Animoca Brands and Chaingpt.These partners not only provide financial support, but also bring valuable industry resources and strategic guidance to the project.
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3. Cookie3’s commercial value
3.1 Solving problems
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Marketing budget waste: In the traditional web2 marketing model, a large number of marketing budgets have been occupied by advertising giants such as Google and Facebook, resulting in up to 95%of budget waste on users without transformation.
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User data privacy: The user’s attention is commoditized, privacy and data security are serious, which affects user experience and trust.
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Invalid advertising: Unrelated advertising push and frequent interruption of user experience, resulting in users’ resentment and resistance to advertising.
3.2 Solution
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MarketingFi model: combined with the data analysis and AI technologies on the chain and under the chain, redefine the marketing economy through the decentralized framework.Use $ Cookie tokens to achieve locking and fair distribution of marketing value.
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Cookie3 Analytics: Provide a comprehensive data analysis tool similar to Google Analytics to help the project party track and optimize website traffic and user behavior.
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Cookie3 AirDrop Shield: Make sure that airdrop distribution is distributed to high -quality users to avoid being abused by robots or Sybil attackers.
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Cookie3 Affiliate: Gathering more than 18,000 KOL, covering more than 400 million fans, helping the project party achieve wider user coverage and higher conversion rate.
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3.3 Market capacity and market opportunity
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Artificial intelligence and digital marketing industry: Currently worth more than 720 billion US dollars, and it is expected to increase to $ 2.50 trillion by 2030.Cookie3 has great potential in this rapid expansion market.
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Web3 Marketing: With the popularization of decentralized technology and blockchain, more and more projects require efficient, transparent and fair marketing solutions.The MarketingFi model provided by Cookie3 happens to meet this demand.
3.4 Growth estimation
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User growth: It has been integrated by more than 300 DAPPS, and more than 2 new users are added a day. It is expected that when the bull market is coming and the project will be launched in large quantities, it will usher in a greater peak of growth.
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Market share: By continuously optimizing products and expanding market coverage, Cookie3 is expected to occupy an important position in the field of Web3 marketing and become a benchmark for the industry.
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Investment returns: With the multiple application scenarios and reward mechanisms of the $ Cookie token, the holder will get a generous return to further promote the growth of the platform and user participation.
4. Cookie3’s economics
4.1 role
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User: In the MarketingFi economy, users are not only consumers, but also co -owners and co -creators of the project.They were paid for discovering and participating in appropriate projects.
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Creator: The brand cooperates with the influential (KOL) to obtain users through specific channels and transformation events, and is rewarded according to its performance in various activities.
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Enterprise: Enterprises use data, AI, and wallet analysis to distribute marketing budgets to users of project promoters and supporters, thereby increasing the value of the ecosystem.
4.2 cookie tokens economics
1. Atnder currency function
$ Cookie tokens is the core of the cookie3 ecosystem. It plays a role in many aspects:
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Value distribution: $ Cookie token locks the value of all products and platforms, and re -assigned to $ Cookie holders in the form of rewards.This mechanism ensures fair returns of all participants.
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Reward mechanism: Users holding $ Cookie tokens can get access to rewards, airdrops, and exclusive experience.
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Governance right: Users holding $ Cookie tokens can also participate in platform governance and decide the direction of the use of the Cookie DAO treasury and affect the future development of the platform.
2. staking
$ Cookie tokens has a comprehensive pledge function and provides competitive pledge rewards.Users who pledge tokens can not only get additional benefits, but also get higher influence and rights in the ecosystem.
3. Multiple airdrops
Users holding $ Cookie tokens can participate in airdrops of multiple projects. These projects use cookie3 AirDrop Shield to ensure the distribution quality of the airdrop tokens.In this way, users can continue to obtain new token and project participation opportunities.
4. Protocol cost
Some cookie3 Affiliate protocol costs will be converted into rewards and assigned to the $ Cookie token holder.This mechanism not only increases the tokens’ usage scenarios, but also enhances the enthusiasm of users.
5. Market scoring improvement
Users holding the $ Cookie tokens will increase their MarketingFi score, so as to obtain more investment opportunities and priority to participate in the ecosystem.
6. Exclusive access
$ Cookie tokens can obtain a white list access permissions for the new product of the new product, and the exclusive feature of the token door control platform.This exclusive visit not only increases the loyalty of users, but also enhances the user’s user activity.
Through these diverse functions and application scenarios, the $ Cookie tokens not only created a fair and efficient value distribution mechanism in the ecosystem, but also increased the user’s participation and the overall value of the platform through the incentive and reward mechanism.
5. Products and technology
5.1 cookie3 product line
Cookie3 Analytics: A B2B application helps marketers to track the performance of activities from the chain to the chain to determine the most effective channels and activities.
Cookie3 AirDrop Shield: Make sure that airdrop distribution is sent to high -quality users, not robots or Sybil attackers.
Cookie3 Affiliate: A platform that allows enterprises to launch and manage alliance activities. Creators can choose activities suitable for them and get compensation.
5.2 Key technology
The technical foundation of Cookie3 comes from years of research and development, including analysis on the chain and under -chain, AI tools and behavioral characteristics mapping.Its core function includes:
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No Cookie analysis
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Performance rewards
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Cross -chain operation
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Data -driven decision
6. Summary
Cookie3 is committed to solving many pain points in traditional marketing through its unique MarketingFi model and powerful data analysis capabilities, and improve marketing efficiency and user experience.With the expansion of the web3 ecosystem and the increase in market demand, the user group and market share of Cookie3 will grow rapidly.Its token economics design ensures the fair distribution of tokens and the long -term stability of the market. It is expected to become a leading platform in the digital marketing field in the future, bringing more value to users, creators and enterprises.
Cookie3 will be officially launched at 18:00 on June 13, 2024 at the $ Cookie token. Friends who have participated in IDOs or are interested in the project can pay attention.(Investment is risky, please do not chase high. This article does not serve as investment recommendations.)
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What is MarketingFi?
Marketingfi is an innovative decentralized marketing economic model and proposed by Cookie3.It combines the marketing channels of Web2 and Web3 to identify and reward the most valuable audience by using artificial intelligence and blockchain technology.Marketingfi has minimized marketing waste by allocating the rewards of tokens or under and under the chain, promoting the growth of the ecosystem.Different from traditional marketing, Marketingfi shifted value from advertising giants to users and creators, creating a transparent and fair value distribution system to motivate high -quality users who continue to participate and support.
