jakiro
Written article: 1912212.ETH, ForeSight News
Meme coins began to dance again. Yesterday, PEPE, BONK, FLOKI and other currency prices have risen sharply, and WIF even reached a record high.The familiar Meme market is coming again?Buying Meme is a door -to -door work. What about creating a successful MEME project?
Before answering how to create Meme, first of all, we might as well ask a question first: Why is Meme important?
Meme’s Chinese name “Finding”. In the world of almedcoin, we do not talk about the fundamentals, forget the total market value and FDV, and abandon the high -end vocabulary of the mainstream VC hanging on the mouth.
Here is the paradise for ordinary players.
Here, the entertainment spirit is first, Xiao Zhao plays slot machines, Xiao Ming plays A shares, Xiao Wang plays sneakers, Xiao Zhang plays American stocks, Xiao Chen plays mainstream coins, and at this moment, we play Meme, maybe there is a chance to win the prize,So as to have a beautiful future.
Because of this, MEME is full of prosperity in the financial market, especially in the cryptocurrency industry.
Decentralization, community, anti -VC, anti -tradition, fair start, grassroots, etc. These web3 vocabulary are naturally prepared for Meme players.
In the past few years, dog coins, BONK, PEPE, and Shib have emerged.Every successful meme is not casual and easy to go out.
So, when I go back to the topic, how can we create a successful Meme?
The total amount is large, the unit price is low
MEME is different from public chain, L2 or Defi, etc. The latter often issues 1 billion to 10 billion pieces, while the total amount of MEME is calculated by 100 billion yuan.We take the first 150 MEME as an example, statistics below shown.
(Data as of February 23, 2024)
Behind the total amount of such a large amount is to capture the psychological expectations of players.The smart project party will not make the MEME tokens go online, it is dollar.Smart project parties will use low -cost strategies to attract high -risk preference players and retain those small retail investors with small funds.
We must make the unit price low. The number of players can see a lot. With small and big, players will be more inclined to hold.
There is also a big focus, that is, it is easy to “go to zero”.
Not only in the transaction, “going to zero” represents a very strong bullish indicator.As a project community, it is easier to ignite the community emotions FOMO and spread quickly.
During the bull market, the storm is often the fastest and the scope is most widely spread, and once MEME occupies the position, it will get bold funds.
Design popular cultural symbol
Many well -known global brands, its brand image is often related to global mascots. For example, Ferrari ’s logo is a horse, Lamborghini’ s logo is cow, and QQ ’s logo is penguin.These global universal animal images and logo are easy to remember and easy to understand, which provides a huge advantage for the brand’s extensive dissemination.
We need to create a successful MEME coin, and of course we need to learn from experience.Dog coins, Shib and BONK mascots are dogs, and the species are Shiba Inu.These animals are based on popular culture, and their expression pictures have been widely spread.In addition, the reward culture of dog coins once made it a very popular reward to the United States.
As the longest time, dog coins have been repeatedly refined in many bull and bear cycles and are still writing legends.
Looking back at the latest PEPE of the last year, unique, the western community’s popular frogs were selected as mascots.Its image is relatively unique, and the design of large eyes and green skin makes it highly recognizable.
Not only that, the frog was derived from various expression packs, with changing temperament, expressing happiness, anger, surprise and other emotions. Some encrypted KOL also occasionally used the frog picture to comment and reply, and it also brought a lot of heat for it.
Therefore, if we are good at using well -known popular culture or mascots, it has a considerable effect on creating Meme.
We see that Meme coins were not attracted and liked by celebrities as soon as they were born.Dog coins are also preferred by Musk with their cute and interesting symbols and reward culture in recent years.
Musk has hundreds of millions of fans in the Twitter community, under the huge exposure, as well as the blessing of the favorable factors such as the small payment reward of the X platform, which has brought a lot of heat to it.
In 2023, Twitter LOGO was even replaced by Musk with a dog coin avatar for 3 days.Earlier, Musk also once closed the CEO of Dog Coin to release payment methods for dog coins and comments in the Twitter community.
Each Musk’s tweet mentioned that even the union of its companies and dog coins will inject a lot of attention into the dog coins.
Aside from the great opportunity of the great god -level spokesperson, choosing a celebrity effect is also a good choice.
Although Shib, which takes off in the last cycle, is now mediocre, but at the beginning, he chose a clever way.First left a message in the Musk comment area, successfully made Musk post a message and attracted attention.
Subsequently, half of the token was transferred to Vitalik. At that time, the global epidemic was raging. Vitalik chose to donate the tokens to Indian charity, causing a lot of heat, so that many people in India began to understand Shib.After this incident, a considerable amount of MEME was competing to imitate and switched to Vitalik, but the effect was far worse than SHIB.
It is worth mentioning that even if MEME coin’s Solana ecological protocol NUTS will choose to go to Musk’s text comments.Whenever Musk text comments, NUTS (strange) will cause NUTS currency prices to soar.
Another endorsement was Solana co -founder TOLY. With its cute and interesting shape, Silly successfully attracted TOLY.Even on the podium on the clothing of the dragon image on Solana Breakpoint2023, he once scratched the “silly dragon wind”.
Currency more “community consensus”
The increase in cryptocurrency currency prices has a huge relationship with attention.The more attention, the more the audience knows, and the more people buy, the more people buy it, so as to promote the currency prices upward.
We want to build a successful Meme, of course, to recognize its nature.It is different from other functions or governance tokens. It completely abandons the old sets of the old saying such as narrative and pledge. The generous frank token is “useless”.In this case, the value of tokens depends entirely on “community consensus.”
The community and decentralization are the most in line with the original teaching in the encrypted community.This also means that its virus spread requires the community to resonate and “spontaneous”, but there is no need to deliberately marketing.
Of course, some marketing is still necessary under the decline in heat.
The “DOGE-1” moon mission funded by Doge also keeps its tokens’ prices. In addition to the high traffic of Shib and dog coins, the combination with offline is also remarkable.Some theaters, supermarkets, brands, etc. have received their payment, such as luxury GUCCI, AMC, the largest American operator, GAMESTOP of American TV games and entertainment software retail giants, etc., which will undoubtedly add glow to their own brands.
As a meme currency, it is not two -handed and one stall. If you do n’t do anything, you can have a lot of community support when Twitter often send pictures.Although BONK is not as strong as predecessor’s offline brand expansion cooperation, it is also remarkable in the interaction between Solana’s ecological products, such as union with other DEFI products, adding liquidity, pledged token, and so on.
PEPE will release fun pictures and even emoticons, comics and other works in the community.In addition, the frog emoji is promoted through PEPE sponsoring art competition creation.
Whether it is online or offline, whether through celebrity halo or hot events, more “community consensus” can give meme currency prices sufficient take -off fuel.
Try to choose the mainstream public chain (Ethereum and Solana) with the most funds and users
From the perspective of the existing MEME, most of the MEME projects are on the popular public chain, such as dog coins, Shib, and PEPE in Ethereum.With the rise of the new upstart chain SOL, Bonk, WIF and Silly have also become famous.
Other public chains have no particularly successful Meme for various reasons.The public chain is like a pool. There are more wealth and users, and there are more funds that can pour Meme.In addition, because the assets of the MEME type need to largely need to be based on the “spill” based on the active funds on the chain, compared to the early public chain, or except for several head chains, there are almost no MEME asset survival of the survival of MEME assets.space.
Taking the MEME currency FUD on SUI as an example, although FUD was pushed by SUI officials at the beginning of the launch, the image also chose a very high image of a “fault tolerance rate”, even if the performance of the SUI currency price is eye -catching and TVL has continuously created a new highIn the context, FUD did not achieve the results of “expected”, but the price of currency continued to decline.In fact, the SUI ecology has not been successfully “broken” so far.
When we moved attention to L2, we suddenly found that there were very few Meme.Earlier, AirDoge obtained a certain heat with a large range of air investment, and then disappeared. Other L2 has not yet emerged as highly known MEME.
When the project party airdrop, the release of the main network, and the key big event node of the token model, if it is properly arranged, it may gain a lot of attention.
Make good use of airdrops to attract market attention
Without other favorable conditions, if we want to make memes quickly start their popularity, it is one of the effective ways to make a large -scale air investment on the selected public chain and some coin -owned users.
It is worth mentioning that the airdrop typical is Solana’s new Bonk. It was a bit bumpy at first. When the Solana ecology was severely hit due to the SBF incident, 60% tokens were used for airdrop ecological users, which was quite generous.As SOL has quickly recovered and attracted market attention in the past year, BONK has also been listed by Binance and OKX.Bonk has gone out of its own way with the blessing of celebrity halo and hot events.
Even the non -MEME project often gets great attention through airdrops.For example, Flare, Celestia, Dymention, Altlayer, Wormhole, etc.Some projects have even become golden shovel. As long as the pledge is completed in the wallet, a new project airdrop can be obtained.
For example, if we are airdropping in the COSMOS ecosystem, we often choose to videa pledges such as TIA and ATOM for airdrops, because often these users suffer more and more coins.Essence
summary
Now that I have read here, I believe that careful readers have known how to do it?To create a successful MEME, we need to consider the token economics design, mascot, airdrop method, and chain of distribution.In the case of time and place, the probability of success will become larger.
If some small animals are needed to be a mascot, you might as well consider these, and the names that read them are: cotton velvet frog, Chashi Rabbit, Slawa monkey, Utah geese, South African nose marten,Marlin Ba Bear …
