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Author: Arjun CHAND, Bankless; Compilation: Deng Tong, Bitchain Vision World
Penguins are typical ground creatures.However, the Pudgy Penguin NFT series has not been limited.
Pudgy holders have obtained thousands of dollars valued at other projects from other projects.The strategic partnership with Wal -Mart continued to bring bonus.With the launch of ABSTRACT Chain (their own L2 roadmap), the atmosphere becomes perfect.Although it is not always the case.
In early 2022, Pudgy Penguins experienced some difficult times.The bottom price fell sharply.Today, the same NFT requires a premium to be sold at less than 1 ETH for more than a month.
Rumors of poor funding management, rumors of quarrel between team members, and violations of commitments have caused trouble.The situation seems very severe, and the community requires the replacement leadership.
Luca Netz appeared.On January 6, 2022, he expressed his willingness to bid 750 ETH at Twitter (now X), or about $ 2.5 million to acquire Pudgy Penguins.By April 2022, everything was formally determined: Netz and his team took over Pudgy Penguins, obtained intellectual property rights and the right to get taxes from secondary sales.
Luca has digital marketing and e -commerce backgrounds, and is good at creating consumer goods brands, which is what Pudgy Penguins needs.
Today’s story is about how Pudgy Penguins reverses the situation and becomes a brand on the Wal -Mart shelves.This is a brand building master class, just in front of us.
How to rule the world of pudgy penguins
Among the recent BANKLESS podcasts, after Luca shared him to take over the project, he spent time chatting with members on Pudgy Discord.He tried to understand the expectations of the community on the project route, and what kind of brand they envisioned Pudgy Penguins.
These members are not just those who invest in the project; they are also ambassadors of the brand.There are community support around Luca to unite them to achieve great mission together and lay the foundation for the future. This is the key.
There are many lessons and lessons about how LUCA, teams and communities deal with brand building.
Clear information transmission and positioning
After reaching an agreement with the community, the vision of Pudgy Penguins has been determined:Pudgy Penguins is made into a well -known and loved brand in the world -not just cryptocurrencies.
Luca’s vision is to break the barriers and create it instead of waiting for large -scale adoption.He hopes to build an inclusive brand that resonates with people in the cryptocurrency industry, and is also loved by children and all people.He believes that this is a way to introduce cryptocurrencies into a family -to cultivate a positive and enthusiastic community with cute penguin characters.
We have many mainstream stories, such as the NBA Top Shot, which brings NFT into the public by providing fans with a new way to contact their favorite players.A few years ago, we also became the focus of attention because of the celebrities as Bored Apes.butPudgy Penguins is developing a new situation and further. By creating a generally attractive brand, web3 really tried to push cryptocurrencies and NFT to the world for the first time.
Product expansion
In May 2023, Pudgy Penguins launched Pudgy Toys, extending its brand to the physical world.This new series includes plush toys, small statues and other collectibles inspired by digital series. It can be purchased through its official website and major e -commerce platforms such as Amazon.
In September 2023, Pudgy Penguins made a pioneering move.They first announced that they had established a partnership with Wal -Mart, and Pudgy Toys was available in 2,000 Wal -Mart stores around the United States.Five months later, in April 2024, this number expanded to 3,1,000 stores.
At this moment, the importance of building Pudgy Penanguins as a global brand cannot be underestimated.Pudgy Penguins to create physical toys will change the world’s thinking mode of NFT.
So far, we only regard NFT as digital collections. They are indeed, but their role is far more than that. Pudgys proves this.Pudgy Penguin not only has a cute artwork that everyone cherishes, but also has added value and practicality of the real world.
As a brand, Pudgy Penguins is not just a typical encrypted brother.The cute penguin toy is suitable for children. Cute plush toys can be sent to their girlfriend on Valentine’s Day (this is obviously a joke, we know that the encrypted brothers are single), and your work partner or your dad will like to put it at the deskLittle statue on the top.This is a brand suitable for everyone, itThe core is the cool advantage of web3 and blockchain.
Pudgy Toys has created a new channel for people to introduce cryptocurrencies.People can now walk into the Wal -Mart store, pick up a Pudgy Toy from the shelves, or add it to Amazon’s shopping cart just because it attracts their attention.
This strategy has been proven to be very effective, and more than one million plush toys were sold in the first year of retail launch.In order to show the attractiveness of Pudgy Penguins, the brand has recently established a partnership with Lotte Group to expand its influence in South Korea and consolidate its position as a global phenomenon.
But there are more -these are not just toys.They are inspired sources of NFT collections, with an interesting pass that enters the blockchain world. New toys can be lifelike in a digital playground called Pudgy World.
Pudgy World is a fascinating chain experience on ZKSYNC.Anyone who purchases Pudgy Toy from Wal -Mart can use it.By scanning the QR code, customers can enter Pudgy World, where they can collect digital features and personalize their Pudgy characters.
In order to further build the best chain experience, Pudgy Penguins’s parent company Igloo Inc. acquired Frame to develop ABSTRACT CHAIN, which is a consumer -centric blockchain, ZK Stack based on Matter Labs -based ZK Stack.Construction.
This strategic movement aims to use the Pudgy Penguins community, culture and distribution to promote consumer cryptocurrency revolution.In order to promote this ambitious project, IgLoo recently received $ 11 million investment led by Founders Fund of Peter Thiel.
In this way, through the simple behavior of buying physical toys, Pudgy Penguins cleverly introduced the general public into cryptocurrencies.A small step of Pudgy Penguins is a big step in Web3.
Marketing and content distribution
Pudgy Penguin’s marketing is as tolerant as its products.From even your grandmother likes to share on WhatsApp, to the Instagram short film you want to forward, everyone can find their favorite content.Pudgy Penguins is slowly but firmly conquer the hearts of people around the world with its own charm.The following is a detailed explanation of how they do this.
1) GIF
Pudgy team work together to create and share GIF and emoticonsAnd reward, Pudgy Penguin GIF is now common on social media platforms.
These GIF cater to a wide range of audiences, from encrypted terms (such as “Wen”) to universal relevant scenes (such as penguins dancing), which shows the team’s understanding of the team’s understanding of encrypted culture and a wider public interest.
This strategy has achieved extensive success,Pudgy Penguins GIF and stickers on Giphy have reached 15 billion times.
2) Instagram marketing
Pudgy Penguins opened the first year of Instagram marketing in the encryption field.Thanks to the interesting and appropriate posts characterized by cute Pudgy Penguins, they naturally become popular on Instagram.Today, they have more than 1.3 million fans on Instagram.
Their content is appropriate for everyone, and you often find that your friends are participating in their posts and videos, and they don’t even realize that they are interacting with the NFT brand.It turns out that this method is very effective.
3) Open communication and transparency
Luca has a YouTube channel, and he regularly publishes posts to let subscribers understand the team’s behind -the -scenes efforts of the team to develop Pudgy Penguins.
In addition, Discord will hold the “Inner Igloo” community conference every two weeks.It provides the community with a platform that interacts with Luca and team (vice versa).
All these measures highlight the team’s commitment to transparency and community construction.This is of great benefit to maintaining the positive atmosphere of the community.
4) Industry leader as an organic brand ambassador
Many excellent cryptocurrency teams often allow someone in the leadership team to use Pudgy Penguin as a personal information on social media.Not only do they have NFT, but they actually carry it with them and fix their identity around it.The owner of Pudgy said, “I am my penguin, my penguin is me” is not unreasonable.
These people are actually the ambassadors of Pudgy PENGUINS.They adopted the brand not only verified the project, but also promoted Pudgy Penguins into a symbol of status in cryptocurrencies.
Its beauty is its authenticity; it is not something you can reproduce through clever marketing.It either happens naturally or not.This proves that Pudgy Penguins can unite people and make them feel that they are part of a certain thing, reflecting the true spirit of Web3 as a collective.
It has become a symbol of longing; having a Pudgy Penguin means you have added a club with the best talents in the industry.This sense of belonging enhances the brand’s cultural influence and story.
The above measures are just a few examples of marketing strength of the Pudgy Penguins team.They are proficient in all forms of marketing of various platforms, from Twitter to first -class realistic activities.
Summarize
Bold product expansion, creative marketing, loyal communities, and dedication to build the CEO of the first breakthrough brand of Web3.Pudgy Penguins has a perfect combination that can make it a world -renowned brand.
We are witnessing the expansion of a story -how WEB3 and blockchain eventually popularize the public.And it is gaining development momentum.Pudgy Penguins is winning the hearts of people from all over the world.
Looking forward to the future, the brand will release a mobile game in 2025, and then move forward.This game will allow players to interact with their Pudgy Penguins in a new way to further deepen the connection between users and brands.
