Author: Parker Jay-Pachirat Source: Medium Translation: Shan Ouba, Bit Chain Vision

Brief introduction

Driven by the improvement of L2, replacement of L1, infrastructure, and UX/UI, the development of consumer encryption applications marks that blockchain technology has entered the era of change.In recent months, it is obvious that in order to make consumers’ encryption success, we must use familiar consumer behavior and create better incentives for them, instead of trying to transplant the existing web2 to the blockchain to the blockchainOr re -invent the wheels.

Most users are unwilling to abandon platforms such as Instagram or Tiktok and choose a decentralized alternative platform. They are more concerned about convenience and familiarity, not novelty.However, cryptocurrencies and blockchains can strengthen existing user behavior, making it more attractive, rewarded, and more attractive.

In this article, I will explore how PuffPaw, Blackbird, Tyb, and Skytrade reflect this potential to combine realistic activities with decentralized technologies in various ecosystems.With the maturity of these applications, they can seamlessly integrate cryptocurrencies into daily life and integrate numbers with the experience of real world.

Consumer cryptocurrencies have entered the field of chat

Consumer cryptocurrencies have entered the scope of discussion.The emergence of Base and other L2 solutions and Solana alternative L1 solutions make transactions faster and cheaper.In addition, UX/UI innovation (such as account abstraction, chain abstraction, embedded wallet and intention) makes access and use of cryptocurrencies easier than ever.The progress of these design and infrastructure has paved the way for the new era of cryptocurrency consumers.

SocialFi applications such as Friend.tech, Farcaster, and Fantasy.top have become outstanding consumer applications launched in the past year, which has attracted widespread attention in the industry.These platforms have pushed the narrative of “consumer cryptocurrency” to the forefront of the industry, and FANTASY.TOP, Friend.tech, and Pump.fun have briefly entered the top 15 protocol (Defillama) in the 24 -hour cost at the end of May.Each of these applications provides unique innovation in interactive, gaming or value creation in the chain.

However, breakthrough applications are still difficult

However, these breakthrough applications have always been difficult to achieve long -term viscosity, retention and growth.In July, I discussed the rise and fall of Friend.tech.Data show that most users who promote activities and transactions on the platform are mainly inspired by short -term returns and farming opportunities.This shows that Friend.tech’s core products and value propositions have not resonated with the general public, and the high loss rate is proof.

“Friend.tech achieved breakthrough success in 2023. After the launch of 1 week, the agreement surpassed Uniswap and Bitcoin in the 24 -hour cost.The daily cost of activities decreased sharply.% And 98 “— Parker Jay-Pachirat, on – 242: Onchain Social

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Similarly, after a large number of robots withdrew from the platform in July 2024, Farcaster’s daily investment volume decreased by 50%compared with the historical highest level:

“The decline in the amount of Farcaster’s activity can largely be attributed to the departure of robots and airdrop farmers … $ Degen tip allocation and the changes in the WARPCAST ​​algorithm may be one of the reasons.” – Gaby Goldberg, onChain Social

Fantasy.top’s net transaction volume has also declined.Although the platform is strong in April to May 2024, there are only very few signs of activities.

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What is missing?

Why did these applications play a role after preliminary success?

In recent months, it is obvious that in order to make consumer cryptocurrencies success, we must use familiar consumers’ behavior and create better incentive measures for them instead of trying to transplant the existing Web2 applications to the areaOn the blockchain, or 2), try to re -invent the wheels.

Most users are unwilling to abandon Instagram or Tiktok and choose decentralized alternatives.Users are concerned about convenience and familiarity.It is unlikely that users are only accepted by the novelty or experimental value of new technologies.However, cryptocurrencies and blockchains can enhance familiar and existing user behaviors, making it more attractive, rewarded, and fascinating.This is the advantage of consumer cryptocurrencies.

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The best consumer application will use the existing real life user behavior

In the next five years, successful consumer encryption applications do not need to completely change user habits.Instead, they will use the gaming, incentives and practicality brought by encryption and blockchain technology to enhance familiar behavior.

A particularly promising group in this field will focus on user behavior and experience in real life.These applications will be associated with the activities of the real world, not just as an isolated online experience.I call this category “Consumer X DEPIN” (“decentralization, physical infrastructure”) or “consumer X IRL”.

Why is Irl so important?(1) Many consumers still have face -to -face components, even online.For example, shopping, apartment, job hunting and booking flights.(2) The millennial and generations of generations are seeking real and direct experiences, just as the rise of running clubs, single gatherings and face -to -face fast dating activities (especially in international metropolis like New York).

Emerging group: 4 projects worthy of attention

A group of emerging consumer cryptocurrency projects are entering the market, reflecting these best practices.These projects innovatively use blockchain and cryptocurrencies to introduce new financial incentives, gaming elements and participation methods for consumers’ behavior of the mass market.Below, I focused on four early projects as an example.

(1) PuffPaw: VAPE-To-Earn (V2E) on Beraachain.

PuffPaw is the first to launch the first decentralized physical infrastructure network (DEPIN) on BeraChain to introduce electronic cigarettes into the chain.Their main mission is to motivate people to quit smoking.First of all, they will provide a variety of smoke bombs with different nicotine content to meet various preferences.

In 2023, the global electronic cigarette market value is US $ 28.17 billion, and it is expected to increase to US $ 183 billion by 2030, with a compound annual growth rate (CAGR) of 30.6%.The number of e -cigarette users has increased sharply, and the number of e -cigarette users increased by 280%from 2012 to 2022.However, the industry is facing major challenges and inefficient issues facing distributors and consumers.This includes too long supply chain, leading to high costs in electronic cigarette companies and manufacturers, and high profits of distributors leading to high consumer prices.

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PuffPaw aims to use its rich experience and resources to solve these inefficient problems.The founding team has more than ten years of experience in the electronic cigarettes and pharmaceutical industries, giving them strong advantages in the electronic cigarette market.The company, PEGASUS, provided more than 76 million electronic cigarettes to one of the world’s largest tobacco companies last year.They also have electronic cigarette brands and operate manufacturing and distribution warehouses in North America and Europe, covering all five major regional electronic cigarette markets.

How does it work?Each physical electronic cigarette in the PuffPaw ecosystem is regarded as a node.To participate in the PUFFPAW game, users must have a node license, which is represented by electronic cigarettes.These nodes have different levels of mining efficiency determined by the rare system.The physical smoke bomb has various flavors and nicotine concentrations. Each user has unique daily smoking restrictions, which will affect their game results.The reward can be verified on the chain, and each smoke is a token miner.

PuffPaw borrowed the elements of Gamefi, SocialFi, and DEPIN.They will soon start the node pre -sale.Please learn about the latest developments through their website and Twitter.

(2) Blackbird: Make money for meals at the Base restaurant.

Blackbird is a loyalty and reward platform on Base, promoting the direct connection between restaurants and customers.

In 2023, the total sales of the US catering industry exceeded US $ 1 trillion, an increase of 11%year -on -year, exceeding the level of 2019, and exceeding the growth of the S & P 500 index.The restaurant accounts for 5%of the US GDP, accounting for 45%of the family food budget.However, 80% of independent restaurants closed in the first year, and 80% of restaurants closed down within five years.In 2023, 43% of American restaurants still bears debt related to the new crown epidemic, and the profit margin in 20 years dropped from 20% to only 4%.The influence of technology is increasing. From 2019 to 2024, digital sales accounted for total sales from 9% to 21%.

Traditional excellent operations and best practical models are not enough to achieve sustainable economic development and growth.The restaurant must adapt to the new model now, focusing on customer segmentation, participation and retention rate.

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Working principle: Blackbird promotes the direct connection between restaurants and guests by decentralized Blackbird platform, thereby completely changing the hotel industry and enhancing participation, loyalty and payment capabilities.Blackbird allows users to sign in at IRL cooperation and get rewards at the dining place.With the support of $ Fly tokens, Blackbird provides a comprehensive customer behavior insight to the restaurant, and provides customers with important value through discounts, rewards and exclusive discounts.The recent innovation of the platform includes Flynet, L3 and Blackbird Pay on Flynet, Base, and can achieve seamless bill settlement.

A key advantage of Blackbird is its founder Ben Leventhal. He has previously founded Eater and Resy (sold to American Express at a price of $ 200 million in 2019).Leventhal’s experience and contacts make Blackbird occupy a strong foothold in its cooperative brand (restaurant) and its target market.Blackbird has integrated with many top restaurants and popular restaurants in New York City, such as Nami Nori, Rule of Thirds, UPSIDE, Canal Street Market and Sweet Rose Creamery.

(3) TYB (do your best): Participate in earnings on Avalanche Son to earn benefits

TYB is a platform for making money to make money, allowing D2C e -commerce brands to directly participate in and reward consumers with valuable behaviors.

The brand directly facing consumers (D2C) is usually not as “direct” as it looks like.In recent years, the acquisition costs of these brands have soared.In the past 5-10 years, they have relying on the growing channels (such as Facebook and Instagram). They have become overly saturated and expensive. CPM (display cost per thousand times) has increased at a rate of 20-25% per year.This inflation means that the cost of acquiring new customers may be 5 to 25 times that of existing customers, resulting in customer acquisition costs (CAC) exceeding the customer’s life cycle value (LTV), and loyal customers have decreased.

At present, the customer relationship is intermediary from an advertising -centric discovery platform. The brand seriously relies on third -party platforms such as Instagram and TIKTOK for marketing, communication and interaction.This dependence not only has low economic efficiency, but also hinders the brand’s ability to position effective positioning and contact key customer groups.

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Working principle: TYB is a platform to make money to make money. It provides solutions by providing direct sales and marketing channels for D2C skin care products, fashion and lifestyle brands.TYB reduces its dependence on the advertising platform, allowing customers to get rewards from their favorite brands through challenges such as product testing and content creation.This method allows brands to deeply understand user behavior and subdivision, thereby increasing LTV, retention, sales and participation.TYB also allows brand management communication, participation, marketing and social channels, while tracking user information on the chain.For consumers, TYB provides a more attractive and reward brand experience, providing tangible rewards such as discounts, special offers and exclusive products in exchange for feedback and content creation.This model is particularly effective in the field of beauty and skin care, because customers in these fields are loyal because they continue to purchase repeated purchases.

Tyb has attracted many partners, many of them are popular brands.It is one of the few loyalty platforms based on blockchain -based integration of “no code” integration, which simplifies technology integration and reduces costs.TYB focuses on niche markets, D2C e -commerce brands in the field of skin care, health and lifestyle, fashion, and food and beverage.This specific positioning makes TYB different from its competitors, and the latter tends to adopt vertical unknown methods.Tyb was founded and led by former Outdoor Voices CEO Ty Haney, and also benefited from Haney’s deep understanding of the D2C field.Her extensive connections and experience have attracted well -known brands, such as Topicals, one of Sephora’s fastest growing skin care brand.

Last week, Tyb and Glossier collaborated on a community, the largest community since the platform was released on the first day.

(4) Skytrade: Zillow acquired Solana’s aviation rights.

Skytrade is an aviation tokens and trading market for the owners, real estate companies and dealers.It provides a chain market for low -altitude airspace.

The right to air refers to the right to purchase and sell the space above the development of the development property according to the partition law.The air market has always been opaque and difficult to enter, limiting economic efficiency.In the jurisdiction of ordinary law, the land owner has the right to the airspace above its property.The total potential market (TAM) of this market is as high as US $ 3 billion, and the value of Manhattan’s lock in air power is more than 500 billion US dollars, and the value of the locking in central London is 52 billion pounds.In addition, the drone industry that needs to be transported in the air is expected to be worth $ 450 billion.

Air rights are also essential for the expansion of commercial drones.Without permission to use private airspace, drones cannot fly legal.Over time, drone delivery may reduce the cost of traditional delivery by about 90%.Large retailers such as Wal -Mart and Amazon are rapidly expanding drone delivery services.For example, Wal -Mart currently provide services to more than 2 million households, and plans to use its extensive real estate investment portfolio to cover 90% of the American population through drones.To achieve this goal, the right to use at a low -altitude airspace must be obtained from the owner of the airspace.

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Skytrade aims to completely change this process by introducing the airspace rights into the chain.

Working principle: Through the Skytrade platform, users can register their property, claim the airspace and participate in the buying and selling of token the air rights.Drone operators can rent airspace within a certain period of time to form a dynamic and easy -to -access airspace market.Although it is still in the early stage, Skytrade has established a strong channel for its airspace market. At present, its platform has completed air rights transactions worth more than $ 30 million.

in conclusion

In short, driven by the L2 solution, replacement of L1 and innovative UX/UI functions, the evolution of consumer encrypted applications marks the era of transformation of blockchain technology.Although early successful cases (such as the SocialFi application) encountered difficulties in long -term retaining, the future is to create a unique, blockchain -based experience to enhance familiar behavior.

It is worth noting that we began to see that this trend appeared on various ecosystems and platforms, highlighting the cross -chain potential of these applications.PuffPaw, Blackbird, Tyb and Skytrade and other projects reflect the potential of combining realistic activities with decentralized technologies, providing new opportunities for incentives and participation.With the maturity of these applications, they may play a key role in incorporating cryptocurrencies into daily life, and create numbers and seamlessly integrated numbers in different blockchain ecosystems in different blockchain ecosystems.