Attention is the ecological layout of Ton, Solana, Base

Author: YBB Capital Researcher Zeke

TLDR

The current development path of web3 is establishing a Defi ecological steering economy from competing for TVL.In Web3, SocialFi and Meme are typical representatives of attention economy.Ton, Solana, Base are the best among them.
TON has a good potential at present, and mini games are unprecedented from the MINI APP. In addition, it has attracted the attention of the head exchange.Solana’s Blinks still has many potential problems to be solved and it is difficult to popularize.Base gradually became abundant under the operation of CB.
The best economic model may be that there is no economic model. Once a thing can be actuated, the life cycle and ceiling will have the upper limit.

1. Hug attention economy

Ethereum completed the transformation from 0 to 1, but the entire industry fell into a strange circle from 1 to N.So that in most of our articles this year, we are basically on how to make up for modular defects around the underlying infrastructure, and lack of discussions on applications and ecology.We mentioned in the previous article that the lack of application is because Layer2 is not enough to support the appearance of “super applications”.In fact, in addition to the limitation of the virtual machine and the upper limit of the TPS, most of Layer2’s goals are still on how to draw value from the main chain through the incentives with the Defi ecology and intention, and finally quickly occupy the highland on TVL.Pure models of style of play, only a bunch of faster, cheaper, and worse liquidity will be born. This highly homogeneity is no different in the user’s experience and perception.

However, contrary to the “Modified Public Chain”, emerging ecology such as TON, Solana, Base and other emerging ecology is being prosperous through embracing the real chain of the economic development.The attention, through cultivating potential consumer groups, with a view to obtain the largest economic model of future business interests.In this economic state, the most important resources are neither currency capital in the traditional sense nor the information itself, but the public’s attention.Only by letting the public pay attention to a certain product, can they make them consumers.One of the important means to attract the attention of the public is the visual competition, and it is also that the attention economy can also be called “eye economy”.

In Web2, most of YouTube, Twitter, Google, Douyin and other social or search engines are representatives of attention economy.For a very simple example, have you paid the fee when using these platforms?I believe that most people’s answers must not be.So have you observed that these platforms are always pushing some product advertisements you like. This is one of the main income methods of such platforms. Converting traffic into goods is enough to support these total scaleThe trillion -level Internet giants.

In Web3, SocialFi and Meme are representatives of the attention economy. We will not make too much about memes. We mainly talk about today’s SocialFi.Whether it is Friend.tech, or Solana’s Blinks, it belongs to SocialFi in my classification, and even the public chain of TON can be included in the Social application chain.The form of the three is not important. Projects, components, or public chains, the ultimate goal is to convert the traditional Web2 social media’s public domain traffic into private domain flow and profit from it.This is the best web3 non -financial application I wrote when I discussed non -financial applications more than a year ago. It should be “blood -sucking” from the web2, not to reconstruct some of the re -applications that are falsified in Web2. In fact, in fact, in fact, in fact, in fact, in fact, in fact, in fact, in fact,same.

2. TON

2.1 architecture

The original intention of TON’s design was to empower Telegram’s ability to smoothly pay and run the MINI APP, and did not consider traditional DEFI applications. This is also the root cause of its TVL is far lower than other head chains.The reason for designing a chain instead of embedded small programs and payment like WeChat.It is because TG’s user group is all over the world, and it is difficult to achieve currency and supervision. At this time, the blockchain can be a source of trust.Let me briefly describe the structure of TON here:

Multi -chain structure: TON uses a multi -chain architecture, including a masterchain and multiple work chains.This structure allows different types of transactions and applications to handle parallel treatment on different chains, which greatly improves the overall throughput;
Main chain: MasterChain is the core of the TON network, the storage network configuration and the final state of all working chains.It maintains the list of active verification, their rights, active working chains, and related sheet chains;
Workchains: The working chain is a customized blockchain that can be optimized for specific types of transactions or use cases.Each working chain can have its own rules, consensus mechanisms and token economics;
Shardchains: Each working chain can be further divided into up to 2^60 check chains.This extreme shard ability enables TON can handle a large number of concurrent transactions;
Dynamic sharding: TON uses dynamic sharding technology, which can automatically split or merge the chip chain according to the network load to maintain the appropriate size and efficiency of each chip chain;
Ultra -cube routing: TON uses hypermind routing technology to achieve high -efficiency communication between chip chains to ensure that transactions in the entire ecosystem can be proceed smoothly;
Verificationer network: TON uses the mechanism of equity (POS), the verifier participates in network maintenance and transaction verification through pledge of Toncoin;
TON DNS: TON contains a domain name system that distributes human readable names for accounts and smart contracts, which improves availability;
TON Storage: Based on the technology similar to BitTorrent, TON provides decentralized file storage solutions;
TON Agent: Provide decentralized VPN and TOR-LKE services to enhance user privacy and anti-review capabilities;
TON Payment: The payment channel system similar to the Lightning Network is used to efficiently handle small payment;
TON Service: Provide developers with a platform for deploying applications and smart contracts.

This complicated architecture design enables TON to expand infinitely in theory, deal with millions of transactions from billions of users per second, while maintaining high speed, low cost and decentralization, providing the basics for various applications and use cases and use cases and use cases.facility.But in the contrary, in addition to the above -mentioned situation of DEFI, this architecture also has the problem of centralization and complexity.

2.2 mini -game

NOTCOIN’s launch in Binance completely ignited the TON ecological TAP-To-Earn mini-game boom. From the perspective of traffic distribution, TAP-To-Earn is as good as its success.On the other hand, Binance Labs’s first investment after nearly half a year also bet on Ton’s mini -game ecology.Although this may be only for exchanges to drain more new users, Binance is the largest vane in the circle after all.At least one thing this proves from the side is that Binance’s determination of notcoin will not be the last explosion.

So, returning to the core question, is there really sustainable airdrop plus mini -games?Most of us should have exposed to a very popular WeChat game in 22 years- “a sheep with a sheep”.The game guides the user through a very simple first level, but the difficulty rose in the second level. The accumulation of user frustration and the strong desire for the formation of the circle of friends, so that users to obtain the props and resurrection of customs clearance games and resurrectionThe number of times will be reposted in WeChat and watching advertising.Social cracks and special factors make this product the hottest phenomenon game of that year. According to this game, a single -day advertising revenue is close to 5 million yuan.

To put it simply, a successful mini-game monetization path should be realized through addictive, and realizes the realization of advertising or recharge income, that is, the simple logic of “game-advertising/recharge-monetization/exit”.But is it easy to implement in web3?I think it is difficult and unsustainable. Although there are many project parties who buy some mini -games source code, attempting to achieve closed loop through this traditional path through airdrop expectations, or if the exchange is not available, the exchange will return to the exchange to return to the exchange.The commission code realizes traffic distribution, and the most optimistic case can also be rich by token.But in fact, most of the current TAP-TO-EARN games give me the intuitive feeling of “homogeneity-interior volume of the studio-lack of user stickiness-issuing coins to die”, and only a few will only leave a few after being faked.In several high -quality projects, most projects will be unable to control the witch and eventually cannot recover the cost.

In the end, from the perspective of retail investors, I think I can still be blogged and participate appropriately.The first is to participate in the cost of nearly 0. On the other hand, I personally think that Binance intends to use his influence to rebuild several “Stepn”.Most of the projects of Ton ecology are in line with the aesthetic logic of the head exchange for the project.That is, low market value and high users, notcoin is also the only small and medium -sized projects that were launched at the same time in this round. The almost crazy pull -up method after launch, and the current attitude towards TON on Ton (recently announced that the Banana Gun of the Binan Holder airdropping Banana Gun is announced in the near future), These signals all made me feel the taste of STEPN.Of course, the ultimate goal of Binance is to consume a large number of pricers to lift the BNB.

2.3 mini app

The Mini App has always been one of my most optimistic directions. For Web3, this is an interesting attempt to move towards Mass Adoption.What is the use of the mini app, I will not be excessive, and we can still get the answer from WeChat.Simply put, the two can form complementarity. The MINI APP is more advantageous than WeChat in terms of radiation range and application easing. Just imagine a very simple scene. A small and medium -sized e -commerce platform will do today.Markets in multiple countries need to issue subsidies to users. If they enter from local traditional social applications, it is necessary to face a large number of time -time time costs.However, in addition to using TON to track the completion of user tasks more effectively, the cost is much lower. This is the advantage of the blockchain.

2.4 One of the best abstract layers of web3

In addition to flying himself this year, Solana’s Meme Summer also made TG BOT a fire. At that time, the trading volume of the head BOT could reach hundreds of millions of dollars a day.The common problem of web3 DAPP is that the imported products are not friendly to users, and therefore have born many abstract layers of projects.These projects often use “chainlessness” as the slogan to advertise themselves, but the fact is that the more abstract, the more complicated, and there is no balance between safety and ease of use.In my heart, there are only three of the most friendly projects on the user access chain, OKX Web3 wallet, UXUY, Ton.

In fact, there is no need to say more. Under the inscription boom, the most friendly mobile user experience has harvested the favor of a large number of users, and also contributed a key force to the prosperity of the inscription ecology.TG BOT is more special. It does not belong to the official development application, but is developed by individual project parties. It can basically support all token sniper and transactions of major public chains. It is more convenient and fast than the web page side.Operation.From the development to the user mobile terminal experience, it is extremely friendly. Based on this as the idea, it can actually expand a lot of imagination, such as the introduction of the external chain DEFI, chain tour, and task platform, etc., and introduced it in the form of the MINI APP.There are actually many projects involved in this piece, and there is a way to achieve decentralization. Maybe in the near future, we will realize the real “chainlessness” in TG.

3. Solana blinks & amp; actions

3.1 architecture

Blinks and ACTIONS are actually not complicated from a technical perspective, the reason why this tool is developed.It is more based on Solana’s great potential of attention economy from Meme Summer, and the importance of reducing user thresholds.Therefore, its purpose is similar to TON, which aims to use social networks as its own “second floor”.Here are the content of our previous research report, and let’s talk about the structure of the two:

Actions (SOLANA ACTIONS)

Official definition: Solana Actions is a standard API that returns transactions on the Solana blockchain. These transactions can be previewed, signed and sent in various contexts, including QR codes, buttons + widgets (user interface interfaces (user interface interfacesElements) and websites on the Internet.

Actions can be briefly understood as a transaction to be signed. In the expansion, in the Solana network, Actions can be understood as an abstract description of the transaction processing mechanism, covering various tasks such as transaction processing, contract execution, and data operation.In terms of applications, users can send transactions through ACTIONS, including token transfer, purchasing digital assets, etc. The same developers also use Actions to call and execute smart contracts to achieve complex chain logic.

Solana uses the form of “transaction” to handle these tasks. Each transaction consists of a series of instructions, which are executed between specific accounts.Through parallel processing and using the Gulf Stream protocol, Solana forwarded the transaction early to the verification person, thereby reducing the delay of transaction confirmation.Through a fine -grained lock mechanism, Solana can handle a large number of non -conflict transactions at the same time, greatly improving the throughput of the system;
Solana uses Runtime to execute transaction and smart contract instructions to ensure the correctness of the input, output and status of transactions during execution.After the transaction is initially executed, it will wait for the block confirmation. Once the block is agreed by most verifications, the transaction is considered to be final confirmation.The Solana network can handle thousands of transactions per second, and the transaction confirmation time is as low as 400 milliseconds.Thanks to the Pipeline and Gulf Stream mechanism, it further improves the throughput and performance of the network;
Actions not only refers to certain tasks or operations, they can be trading, contract execution, data processing, etc.These operations are similar to transactions or contract calls in other blockchain, but in Solana, Actions has its unique advantages: first of all, it is efficiently handled. Solana has designed a efficient way to handle these ACTIONS so that they can be large in largeQuickly executed in scale networks.Followed by low latency, thanks to Solana’s high -performance architecture, the processing delay of Actions is very low, so that Solana can support high -frequency transactions and applications.Finally, flexibility, Actions can be used to perform various complex operations, including the calls of smart contracts, data storage and reading, etc.

Blinks (blockchain links)

Official definition: Blinks can convert any solana action into a shared and metable data link.Blinks enables clients that support ACTION (browser extension wallet, robot) to display more features for users.On the website, Blinks can immediately trigger the transaction preview in the wallet without jumping to the decentralized application; in Discord, the robot can expand Blinks into a set of interactive buttons.This allows any web interface that can display URL to achieve chain interaction.

In layman’s terms, Solana Blinks converts Solana Action into a shared link (equivalent to HTTP), and the relevant functions in supporting wallet Phantom, Backpack, Solflare Wallet can turn the website and social media into a place for chain transactions.Allow any URL website to start solana transactions directly.

Actions & amp; Blinks’s direct purpose is to share the operation of the solana chain directly “HTTP linking” to the application products of Web2 such as Twitter.

3.2 Application Example

This paragraph is intercept some of the 33 usage methods compiled by @Starzqeth

1. Send a red envelope on social media

Author:@zen913

2. Promote Meme through Blinks

Author: @meteoraag

3. Trading in DM

Author: ft. @Tensor_hq

4. Tips for rewarding on social media

Author:@zen913

3.3 Lack of safety

Blinks looks cool, and the recent popularity in the circle is also very high, but unfortunately, the actual experience is not very good.First of all, this function is not too friendly to the user of the mobile terminal. Secondly, any action is to jump to a detailed web page and then link the wallet and sign the transaction. The close combination with the wallet will also double the risk.Do you dare to sign and complete the entire set of transactions in a link published by a stranger?

Compared with TON, Blinks’s advantages are actually only wider and simpler, but in terms of user experience, the experience that is integrated with TG+TON is not much comparable.In terms of security, it is not just a problem of decentralization. It needs to be completely relied on wallet detection to solve.Therefore, Blinks is more like an attempt at present, giving other public chains some ideas, but there are many security issues that need to be made up.

4.BASE

4.1 Can also take off without issuing coins

I believe everyone is familiar with Base’s architecture, and I do n’t go into details here.Similar to TON, both have a very powerful father.The history of the chain is similar to the Solana of this round. It relies on Meme to start. It does not rely on the points PUA, and it can rush to OP by the myth alone.In the early stage, FRIND.TECH was crazy and abandoned Friend.tech, and his own FarCaster dragged.It can only be said that Coinbase has a palm of how to operate encryption projects.

4.2 Farcaster

Farcaster is another answer to SocialFi. In short, Farcaster is an open social protocol framework that allows developers to build various social applications, similar to the email protocol supporting multiple clients.Its prominent feature is interoperability. It aims to seamlessly interact with other blockchain networks to achieve smooth exchange of information and assets across different platforms.This allows multiple social media DAPPs on the Farcster protocol, such as popular platforms similar to Twitter.

4.3 Application Example

Quoting the collation of Wilson Lee, the core contributor of “Biteye” community

Wrapcast

Warpcast is the core application under the FarCaster protocol, and it is also the first FarCaster client. The top engineer team formed by DAN has developed for more than a year.Its overall architecture is similar to the traditional Web2 social software and has a smooth experience. It currently accounts for 90%of the Farcaster protocol traffic.

Warpcast’s registration process is simple. The system will automatically generate a binding wallet for users. All WarPCAST accounts are associated with a FarCaster ID and stored the generated content in FarCaster Hub.

This design allows even non -cryptocurrency users to easily enter the chain world, which greatly reduces the cognitive threshold of new users.

For users who are familiar with interaction on the chain, they can also bind their commonly used cryptocurrency wallets.These adjustments make Warpcast, while providing user friendship, also play an important role in promoting the growth of the FarCaster ecosystem and user acceptance.

Jam

JAM is a creator economic platform based on Farcaster. It can convert each tweets of users on Warpcast into NFT assets similar to Friend.tech Key. Users can buy/sell each tweet.The Bonding Curve of the figure is decided.

Clubcast

CLUBCAST is an application similar to knowledge planets on FarCaster. It enables the token-gated capital function. Users need to pay for the club token of other users to buy in the club business.Permits can be used.

4.4 The best economic model may be no economic model

Base hopes that through FarCaster to provide multiple SocialFi applications to consolidate themselves, it is different from Ton, Blinks, etc. Only web2 drainage and transform users.Farcaster is the most traditional Web3 social protocol that contains light applications that empower Web2 and reconstruct category re -applications in this agreement.The combination of the two and “FI” is closer, then both need to face the problem of content pricing and economic model design. Re -application must also face the problem of scarce content and scarcity of users.

Regarding the issue of re -application, we have answered at the beginning of the article, so how do we think about the design of economic model design?From Friend.tech to Pump.fun, the best economic model may be that there is no economic model, and the pricing curve does not make it free to develop.Looking back at the highlights of Friend.tech, there are many discussions around the Key pricing model. In fact, once a thing can be actuated, the life cycle and ceiling will have the upper limit.