Aesthetics is the top competitiveness of the future——Follow meme as the point of viewing the future

Author: Panda CryptoPanda.0xU Source: X, @cryptapto
Walking through the streets in early summer and sitting down at the restaurant on the fifth floor of the Guomao Trade Center. Everything here is labeled as price tags.As long as you are not short of money, all kinds of brilliant things can be included.In such a consumer society, I began to think about the question: What determines the gap in life for everyone?After graduation, where can everyone’s top competitiveness be reflected?Three words emerged in my mind: aesthetic power.The brands in Guomao all look so exquisite. Such beauty gives people endless imagination and makes people full of consumption desire.If you observe carefully, you will find that the rows of English words under the luminous logo of Harry Winston are not randomly extracted, but have been carefully and old-fashioned.

Aesthetics is a transcendental perception, a ability to expose wealth and honor.How many years has it taken Hermes to deeply connect its leather pony with “noble people”? How much effort has Aesop put into developing the aesthetics of brand display design so that it can be advanced effortlessly no matter which city it settles in?Therefore, it is not surprising that some people are willing to pay a 7-digit price, and it is not surprising that they take away a small and exquisite watch.Wealth and money are explicit, but aesthetics are the invisible core that highlights wealth.In a sense, aesthetics are subtle voice.The right to speak aesthetically is greater than expected.I was a financial headhunter for a while before. When I got a resume, even the simplest font and typeface, I could judge hidden information from it from small to intent and big to ability.When I read a company profile or a deck, if I find that the first line is inconsistent, the picture size is inconsistent, and the font lacks aesthetics, it is easy to define the “grass team” below.The bigger the corporate aesthetics, the more it is displayed in small places, such as teahouses, exits or elevator designs, and you will feel extraordinary as soon as you enter.Art practitioners are naturally the type of people who directly monetize aesthetics. Looking around, there are also brands, Internet markets, new media and even catering.The power of aesthetics is not only reflected in real society, but also in the chain.

memecoin is an example of aesthetic application in cryptocurrencies.In Meme culture, the combination of aesthetics and Meme coins has evolved from simple visual symbols to a complex cultural narrative and value-bearing mechanism.This fusion not only shapes the market performance of tokens, but also reconstructs the value communication logic of the crypto world.The “aesthetic” of meme coins is simply called narrative, but it is far more than narrative.Narrative is a twists and turns of the token expectation story, but aesthetics is an abstract beauty. You can get aesthetics from address allocation, aesthetics from token stories (narratives), or aesthetics through dev’s Twitter language.Aesthetics are abstract, but an aesthetic trader can find golden dogs from thousands of local dogs at a glance.This is the second side of trading except for rational surprises – the artistic nature of trading.Reference: Several types of meme classified by narrative

• Is it beautiful to view the token address allocation from the bubble chart?

• Is the token story sexy enough?

• Are the token expectations beautiful enough?

• Is the aesthetic of the token creator online?

Of course, I think the sexiest aesthetic is to quickly resonate with the group through visual symbols of absurdity, humor or rebellion.For example – Gigachad’s bodybuilding aesthetics: Based on the muscle image of Russian bodybuilder Ernest Khalimov, the $GIGA token combines fitness culture with blockchain by emphasizing the visual symbol of “high testosterone energy” to attract communities that pursue self-improvement.At first, this was just a community meme, but later it gradually gained recognition from the bodybuilder himself, and together with Gigachad’s humorous emoticon package, it is for everyone to consume the cultural value of “alpha man”.- Ghibli-style AI Generation Aesthetics: GHIBLI Coin combines nostalgic anime aesthetics with crypto speculation with the help of Ghibli-style images generated by ChatGPT to form a composite narrative of “culture + AI + blockchain”, with a market value exceeding US$20 million within 24 hours.While participating in AI creation, everyone integrates with their own culture or community. Of course, this is closely related to the natural characteristics of GHIBLI suitable for second creation.The aesthetics of Meme coins are not only visual design, but also a process of narrative construction.By integrating social issues or subcultural phenomena into token narratives, Meme coins become a tool to express group attitudes:

1. Irony and rebellion: For example, the $1 token uses the slogan of “$1 = 1 dollar” to satirize the issue of cryptocurrency valueless through absurd narratives, attracting young investors who are dissatisfied with the real monetary system; the RFC token focuses on right-wing political satire, challenging the mainstream discourse power, and its market value once exceeded US$150 million.

2. Reconstruction of political symbols: DMAGA (Dark MAGA) transforms the political fanaticism of Trump supporters into visual symbols through dark laser eye avatars. Under the endorsement of celebrities such as Musk, the market value soared nearly a hundred times in a short period of time.

3. Cultural nostalgia and IP extension: Pepe family tokens (such as $PEPE, RATO) rely on comic character IP to combine the early “waste culture” of the Internet with crypto speculation to form a cultural resonance across the era.

In addition to meme coins, many cryptocurrency products are full of aesthetic applications.Take OKX wallet as an example.As the industry-leading Web3 entrance, OKX Wallet has a unique systematic thinking at the aesthetic level, deeply integrating functionality with aesthetic experience, forming a visual language that combines technical rationality and humanistic care.

1. Visual narrative of minimalism and functional aggregation
OKX wallet converts complex on-chain operations into user-friendly visual language through unified interactive design and intuitive interface layout.After its UI is fully upgraded, it adopts a modular design, integrating functions such as asset management, DEX trading, and NFT market into core sectors such as “discovery”, “transaction”, and “assets”, and reduces cognitive load through minimalist color block segmentation and icon system.For example, the token discovery page supports the exploration of more than 1 million tokens, and users can quickly locate target assets through customized sorting (such as by yield and market value). This information visual design not only ensures data transparency, but also avoids information overload.

In cross-chain interaction scenarios, OKX Wallet’s DEX aggregator takes intelligent routing technology as the core, integrating decentralized liquidity into a single entrance. Users can complete multi-chain asset transactions through a unified interface without paying attention to the differences in the underlying chain.This “detechnical” visual expression essentially transforms the complexity of blockchain into a concise flow chart, which is in line with users’ psychological expectations for “one-click operation”.

2. Dynamic aesthetic scene adaptation The aesthetic design of OKX wallet is not static, but continues to iterate through dynamic adaptation of market hotspots and user behavior.For example, in the inscription and rune assets boom, its NFT market transforms the technical threshold of the Bitcoin ecosystem into an intuitive graphical operation interface through UTXO management optimization and batch inscribed tools. Users can complete complex inscription casting through drag-and-drop interaction, and at the same time, it is supplemented by dynamic pop-ups of GAS cost estimates and risk warnings, taking into account efficiency and security.This design not only retains the “geeky feeling” of blockchain native culture, but also allows ordinary users to feel the sense of participation through visual dimensionality reduction.

In addition, the “Insight Center” of the wallet splits the crypto market into multiple information flows. Through ui demonstration and column design, the market is split into multiple industry dynamic information flows, providing time-strength traders with a window to quickly understand the market.This dynamic aesthetic not only serves functions, but also shapes users’ cognitive framework for Web3.

3. Visual coding security design of security and trust is an important dimension of OKX wallet aesthetic system.It transforms abstract risk prevention and control into perceptible visual signals through multiple technical means: for example, when accessing a malicious DApp, triggers a red warning pop-up window, automatically detects the risk address and marks it highlights before the transaction signature, and authorized management pages distinguish high-risk and low-risk contracts by color.These designs strengthen users’ risk awareness through color psychology (such as red and yellow representing danger and green represents safety), while using hierarchical information display (such as audit reports being directly embedded in the front end) to improve transparency.

At this moment, we are standing on the singularity of crypto culture—those dog-head emojis once considered bubbles, distorted pixels and AI-generated scribble are reorganizing our value network at an astonishing speed.When WIF’s emojis break through Solana’s computing power barrier, when ORDI’s cryptographic art grows wildly on Bitcoin UTXO, and when the culture of OKX wallets is constantly breaking through the circle, the aesthetic war of cryptocurrencies has already overflowed the screen, becoming a war for human attention.Now let’s go back to the initial topic of our article – aesthetics is the top competitiveness in the future.”The level of a person’s aesthetic level determines his competitiveness, because aesthetic ability is to understand what beauty is and where the standards of beauty are. Based on everyone’s own understanding of beauty, you will adjust everything about yourself: your conversation will be adjusted to the conversation you think is “elegant”; your body will be constantly trained to the standards you think “beauty”; your thinking and pattern will continue to move towards the standards of “beauty”… Of course, whether it can be achieved in the end depends on the power of action. But if you only have the power of action but do not have the feeling of beauty, it is like losing the compass and futile in the ocean. Only the beauty of human natureOnly when the pursuit is activated can you have the motivation to pursue, work hard and exercise. In other words, other abilities are essentially the by-product of the pursuit of “beauty”.Whether you believe it or not, from almost the same starting point, people with different aesthetic standards can reach different heights of life, which determines whether it is 10 million or 100 million business volume; what is similar is that teams with different aesthetic standards can reach different heights of market value.Therefore, aesthetics are not only very important to individuals, but also play a very important role in the enterprise. The aesthetic power of an enterprise directly determines its commercial competitiveness.Life is long, and practice.