jakiro
Jessy, bitchain vision
Meme in the currency circle has released a new narrative: the death track.
On May 6, an obituary of the death of Zerebro Jeffy Yu was released. The obituary instantly attracted public attention and received extensive reports from the cryptocurrency media.
The release of this obituary seems to confirm the authenticity of Jeffy’s suicide by raising a gun on Pump.fun on May 4.
The suicide note he issued on Mirror was immediately made public after 72 hours.It mentioned the token $LLJEFFY, saying it was his last work of art.
There are also various discussions in the community about whether Jeffy is dead or not.As evidence of Jeffy’s actual city fake death was gradually revealed, the price of the $LLJEFFY token also took a roller coaster as various news spread.The market value of its token $LLJEFFY also fell from a maximum of more than $30 million to $4 million as of press time.
Even Jeffy’s related account operated after his “death”, and the rise and fall of the $LLJEFFY token once again confirmed the iron law of the attention economy. Looking back at this “fake death” farce, you can see more traces of marketing and planning in it.In the currency circle, it seems to be just a gimmick that can be hyped.
A pre-provocative death
The earliest incident started on May 4, born in 2002, entered Stanford at the age of 15, became an engineer at the age of 19, and founded Zerebro at the age of 21, Jeffy at the age of 21, was on Pump.fun
His “suicide” was broadcast live – he pressed his gun against his jaw, and the video turned black after a gunshot.
Various eye-catching live broadcasts on Pump.fun are not uncommon, and at first Jeffy’s suicide live broadcast did not cause much discussion.
By May 6, the obituary website Legacy published an obituary about Jeffy’s death.Subsequently, various currency media also reported the obituary.And in itSuicide letterThe token mentioned above, the $LLJEFFY token also ushered in the first wave of rise.
According to Bubblemaps analysis, the $LLJEFFY token was launched before Jeffy broadcasts live on Pump.fun, and after the launch, the $LLJEFFY dev wallet and several associated addresses have been trading and destroying the tokens.
But there have always been doubts in the community whether it is really dead.Some people revealed that his account has operations on Github, and that Jeffy’s address is suspected to have operations after his death. Even the website that publishes obituaries is a website that can publish information at will with money (the obituary of the website has been deleted).
The death of Jeffy eventually changed. At 8 pm on May 6, X user @Irenezhao_ posted that he asked an insider and said that Jeffy was faked to die.It was after this message was issued that the $LLJEFFY token plunged from its highest point, plunging by more than 80%.
On May 7, Jeffy’s fake death began to be confirmed by more evidence, and Wonderland founder Daniele disclosed a detailed letter from Jeffy Yu to early investors.
In the letter, Jeffy Yu said that he produced and spread videos of himself shooting himself in order to get rid of ongoing harassment, blackmail and threats.He was previously harassed and scammed by his former partner, extorted by his close partner, and his personal information was exposed due to online hate crimes, and his personal safety was threatened.
The reason I chose to fake death rather than exit the project is because I feel that publicly withdrawing from crypto projects will trigger more targeting, and the coin price of the project will also decline.
In the future, he will focus on anonymous music creation and will disable his social account.Before these actions were taken, he had found out that “fake death” was not illegal and that everything was in good condition.
The same, according to a message posted by Lookonchain on May 7 on X, according to their monitoring, on the morning of May 6, a wallet that may be associated with Jeffy Yu sold $35.55 million for $8572 $SOL ($1.27 million).Then transfer $7100 ($1.06 million) to $LLJEFFY’s development wallet “G5sjgj”.
“When you trade, you forget the human nature behind the numbers”
In addition to Jeffy’s fake death being basically confirmed, the operation of the project party behind the $LLJEFFY token has not stopped.$LLJEFFY has not stopped being destroyed. Although the community has determined that Jeffy is a fake death, the $LLJEFFY token has also plummeted by about 90% from its high point, but because the popularity is still there.Traders have not stopped trading the $LLJEFFY token.Traders even regard the $LLJEFFY dev’s token destruction behavior as an important indicator for buying and buying at the bottom.There are even remarks like “Whether you die or not, the project party that is still destroying tokens is a good project party” circulated from the community.
“Money” does not care whether Jeffy is really dead. “Money” cares about where the hot spots are and where there is a wealth effect.This incident also has strong traces of marketing script planning.The final interpretation of the story is a dance between a large number of retail investors and project parties.
When we look back at the fermentation of the “fake death” incident, we will find that the progress of the incident is linked. First, the Zerebro team’s civil war, and then Jeffy was unable to bear the pressure to broadcast “suicide” on Pump.fun. The mirror article issued regularly announced the birth of the $LLJEFFY token. Of course, the token was deployed before its live broadcast.And at the same time as the “audit letter” it issued regularly, there is also a “obedo” of death. It is this widely circulated “obedo” that has attracted widespread attention from the public.
Then $LLJEFFY dev really doesn’t sell a coin like Jeffy’s article, and it keeps destroying tokens.And the suspected Jeffy account has not stopped trading, which also confirms that this seems to be a carefully planned marketing.
And in this carefully planned game, winners are a minority, just like all Meme projects.There are not a few giant whales that are losing money.On the afternoon of May 6, $LLJEFFY ushered in a plunge after a wave of big pullbacks due to @Irenezhao_’s remarks, and the funds attracted by this wave of big pullbacks were also trapped at a high point.
Although the project party is still buying and destroying, there is a very low possibility that so many trapped shares will hit the high again for the token.
Such a carefully planned “fake death” game, the rise and fall of its tokens are the resonance of short-term sentiment and the trading of the main force.
In JeffySuicide letterIn this article, it mentioned “I hate money” many times, and the story of $LLJEFFY token is like a satire of its so-called “photograph”.The transaction behavior of his own address, which is suspected to be “after his death”, also seems to mock “I hate money”.
Jeffy hates that money does not bring happiness to it, and believes that the meaning is greater than that of money.But in the face of a person’s “death”, people are just mourning online while constantly buying and selling fomo.
From the perspective of performance art, it is the $LLJEFFY project party and retail investors’ fomo behavior to jointly complete the artwork of this currency circle.As Jeffy said, “This work of art is about humanity” and “when you trade, you forget the humanity behind the numbers.”
