jakiro
Author: Yue Xiaoyu; Source; X, @yuxiaoyu111
PumpFun, the largest token launching platform in the currency circle, has restarted the live broadcast function. What impact will this have on the Web3 live broadcast track?
Let’s get to the conclusion: PumpFun launched the live broadcast function for the first time, creating the Web3 live broadcast track; now restarting the live broadcast function has opened the ceiling of this track again.
1. PumpFun actually gives opponents a long window.
In November 2024, PumpFun combined the issuance of coins and live broadcasts for the first time. The popularity was too high, especially the pornography, gambling, drugs and cryptocurrencies were too close to the currency circle, and all kinds of monsters and monsters were pouring in.
However, because the content risk control compliance capabilities did not keep up, they were forced to remove the live broadcast function.
This is the first time that everyone has seen the potential and imagination space of Web3 live broadcast.
The window period for PumpFun to other competitors can be said to be very long, from November 2024 to September 2025, it took nearly a year.
During this period, who came out?
There is no doubt that Sidekick, which ran out quickly in this year, has completed the ecological cold start and issuance of coins.
2. What should competitors do after PumpFun is re-launched live broadcast?
Some people may ask, will Sidekick be threatened if PumpFun launches live broadcast function again?
First of all, PumpFun is the largest token launch platform in the currency circle and has a very strong influence. Therefore, the live broadcast function has been launched again, which once again verified the importance of live broadcast.
So, this action actually widened the ceiling of the track.
If the track cake becomes bigger, the top players in this track can always get more cakes. The key is the proportional issue.
3. PumpFun and Sidekick are differentiated competitions.
PumpFun uses its core business, that is, token issuance, and after combining it with live broadcast, it may become the issuer’s fan coin.
Sidekick, with its Web2 live broadcast technology and growth experience, has significantly stronger product strength than PumpFun and is becoming a pan-entertainment Web3 live broadcast platform.
So from this point of view, Sidekick and Pumpfun are differentiated competitions and their positioning is different.
For PumpFun, live streaming is just a catalyst for token issuance; for Sidekick, live streaming is the carrier of various content.
In other words, the live broadcasts on PumpFun are all for issuing coins, and the content is naturally more inclined tone to emotionality.
However, the live broadcast on Sidekick pays more attention to the content itself, and the richness of the content is better, including investment research, chain games, online dog fighting, online tutorials, etc.
4. Text, pictures, videos, and live broadcasts are the inevitable evolution paths of content platforms.
I have been saying that due to its own particularity, the Web3 industry needs a live broadcast platform that conforms to the characteristics of Web3.
Traditional live broadcast platforms have relatively high compliance requirements for the currency circle, and they are often banned, and it is difficult to monetize. Traditional bloggers basically rely on live broadcast to monetize goods, which are not in line with the characteristics of the currency circle.
The current gathering area of the currency circle is Twitter, but Twitter is mainly based on pictures and texts, and it also needs a video-type platform to become the next gathering place for users in the currency circle after Twitter.
The ceiling of the Web3 live track is very high, which not only can accommodate PumpFun, but also various differentiated competition platforms.
PumpFun is a live broadcast service to issue coins, while Sidekick is a live broadcast service content, which is the differentiation of Sidekick.
IfPumpFunIt’s more like Taobao live broadcast, live broadcast service selling goods;SidekickIt is Douyin live broadcast. Live sales are just one of the ways to monetize goods, and you can also monetize knowledge, rewards, etc.
