TON Ecosystem Development Guide: Build your web3 application from scratch

Author: HOWARD Source: X,@0xHOWARD_PENG Translation: Shan Ouba, Bitchain Vision

Recently, a large number of applications have emerged in the ecosystem.Although many projects take similar paths, our goal is still to maximize your investment returns, whether it is time or money, to achieve greater results with less effort.

Following the reliable 80/20 law, the attention in any field will be concentrated on the best 20%(or less) projects, and the flow and capital will be leading the best.In view of your background and experience, aiming at a less crowded market segment can greatly improve successful opportunities.This article aims to help you turn and anchor some key milestones and themes, especially because there are many opportunities in the Ton ecosystem to be built on it.

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1. The main value of TON

You may have seen this chart in my previous article:

• In terms of wallet processing funds, TELEGRAM (that is, TAPPS – T.Me/tapps) is a convenient message layer, making the access content and web pages easy.

• TON blockchain allows you to have autonomous control over assets.These three modules together form a powerful ecosystem and have unique advantages.

• In the L1 blockchain, TON stands out with unparalleled potential and creative possibilities.At the core,Ton and Telegram should always surround three pillars: social, payment and finance.

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When planning projects, they screened them through these three perspectives and asked themselves: “What problems do you really solve?” The method is as follows:

social contact

Social interaction is the super power of Telegram -repeatedly exchanged information information in real time.But imagine that if this value exists on the blockchain.Imagine the uniqueness of your uniqueness on the chain or to promote friends.This is interesting, right?
Take Calvin (@calchulus) as an example.He recently asked: “If I share node sales with you, how much will you investIntersection”This is social; this is recommendation.
We encounter similar scenes every day, from random problems to fierce Telegram group discussions.Consider, our trading habits are strongly affected by the people around them, and most of the transactions are recommended.
Of course, problems like Calvin may cause pressure -no one wants to let friends disappoint and not execute, haha.But this is where marketing products, Pump.fun and other platforms that allow you to bet with your friends should be seamlessly integrated into the social structure.
When we talk about the sociology of management or Telegram closely connected with “social”, some experts can discuss in depth.These are all charming themes worth exploring.

Pay

When I talk about payment, I emphasize the subversive business value of seamless transactions -think about e -commerce, online shopping, and China everywhere in China.

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*The report shows that more than 90%of China’s financial transactions are now digitized.
This digital transformation is changing everything.WeChat payment not only changed social interaction; it completely innovated offline transactions, spawned a new business model, made the payment process more efficient, and revived the economy.This paved the way for large -scale e -commerce giants such as Alibaba, Tmall/TEMU, and JD.

We can’t forget that we already have USDT on the TON blockchain.

• How do you use this?

• How do you help business owners solve more problems or increase payment conversion rates?

The goal is to provide a smooth user experience for payment and benefit merchants and consumers.Based on the Ethereum main network of about 1 million users, they have used cryptocurrencies for transactions. TON’s potential market is 1 billion -scale differences have reached 1,000 times.

Serving billions of users worldwide is an exciting challenge.

Our payment research aims to enable digital payment to be accepted by a wide range of user foundations, whether it is custody or non -custody.The market potential is 1,000 times that of Ethereum, and the network effect is shocking.

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Online shopping is a huge opportunity.Helping merchants to transition to TAPPS will be a disruptive change, especially in the game and content industry.Look at these successful stories:

Catizen (@catizenai) -https://t.me/catizenbot
Major (@majoroftelegram) -https://t.me/major/start !startApp=62874777530

And Wizzwoods (@wizzwoods_game) -https://t.me/wizzwoodsbot/app?startApp=rp_3367677

Gaming platforms like Catizen flourish in the simplified payment system, making it possible to generate rapid income -it is unrealized by early web2 games.

finance

The finance we are talking about here mainly refers to financial management, as well as “on -chain”, such as putting more assets on chain to increase TVL (Total Value Locked).

In the short term, mid -term and long -term, we all have strong demand to promote the development of DEFI.The reason is simple: we must admit that the TON ecosystem currently lacks various DEFI products -such as income, profit opportunities and other financial projects.

Of course, you can instinctively move in this direction, but you must also consider the challenge of developing smart contracts on the TON blockchain.This represents part of investment risk.

However, there is also a chance to get high returns through “trading derivatives”.For example, LP (liquidity providers) of derivative platforms such as StormTrade and Tradoor is considerable.These are opportunities worth exploring.

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Stormtrade (@storm_trade_ton/https://storm.tg)

Tradoor (@tradoor_io/https://tradoor.io)

2. Methodology

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Our goal is to better classify and discuss the project by outline these three dimensions.

At present, the financial industry is facing a huge gap.TON lacks the DEFI project and requires more powerful modules to promote the income on the chain and motivate assets to stay on the chain.It is the most direct solution to add more assets or “chain” to increase the total lock value (TVL).

But is it the best strategy to follow the development path of Ethereum?Can I just focus on DEFI to make TON into the market quickly?After a few months of observation of the market in the past few months, I wonder if this method is sufficient.

Telegram’s strong user base shows that our focus should turn to finance to create more chain opportunities.I look forward to seeing more assets in the future.In addition, I advocate more ideas or bilingual ideas, integrate “social+finance” together, and redefine the traditional product ecosystem.

For example, the decentralized exchange (DEX) is the foundation of Defi and is usually called “Lego” of the ecosystem.Let’s explore alone.

Transaction / DEX

If we talk about DEX alone, they are finance, but they lack any important social aspects!

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The current DEX problem is more about market penetration.Uniswap has developed from V2 to V3 and is focusing on V4, but most of these updates are only mathematical adjustments.What is the real question?They are not exciting.

• Can we view the investment portfolio of friends?no.

• Can we easily compare our PNL with others?It is possible to some extent, but it is limited to niche platforms such as Debank or Zapper.

• Can we send notifications to other traders on Uniswap?impossible.

The transaction should be interesting and interactive.Imagine a platform that you can deepen and enjoy every moment.

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Trading / prediction market

Even if it is predicted that the market is simple, there are many problems.It is related to social dynamics, but failed to attract users effectively.The interactive is broken and lacks integration with popular platforms such as Telegram group chat.Those who connect through blockchain finance need more personal contact channels.

PolyMarket also faces regulatory obstacles, mobile applications and other functions cannot be launched.Poor user experience and lack of convenience.Growth potential is suppressed -who will use the webpage in 20124?Mobile is the future, and its dominant position will only get bigger and bigger.

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This is why I emphasize the close connection between “predicting the market” and “social”, although I have a cautious attitude towards its “financial” perspective.We all look forward to the breakthrough function of DEFI on the chain.Take a look at Blur.io to reshape the NFT market and other innovative DEFI strategies.

Areas worthy of attention/More

We focus on the social, payment and financial sector in the Ton ecosystem, and discover early opportunities worth exploring.

Curious why I put the workload certificate (POW) under payment?Bitcoin completely changed energy efficiency, reduced the cost of power and promoted the progress of power technology.This is the pinnacle of payment -driven innovation.

There are many contents that need to be introduced: DNS domain name, meme culture, credit card, cross -chain bridge, etc.

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Third, vertical extension discussion

Each category opens a field of exploration.Want to know how to stimulate creativity outside of this list?Of course there is a way.

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User (B2C)

Think vertically to develop your business.The social and payment industry overlap, because both rely on the huge user base to flourish.Companies like Amazon selling products directly to shoppers are a model of B2C transactions.Applications that promote social connection or sales of digital products also belong to this category, and they use user participation to expand their business.

• Projects connecting the fields of society and payment are brilliant here.

• The game stands out and combines social participation and payment needs to promote the development of the two ecosystems.Take Catizen as an example

• I think the advertising business also belongs to this category.

Developer (B2D)

In the field of payment and finance, innovative developers are catalysts for growth and breakthrough business models.Imagine the API paid by the blockchain or the Defi protocol centered on the developer -they transform the ordinary income to the source of profit.

• Imagine the merger of “existing payment channels” with the chain.This is the next major leap, and the tokenization of Telegram Stars may completely change the rules of the game.

• Many projects are frustrated due to the complexity of Telegram Stars, and they strive to use their advantages and limitations.Although we can’t introduce all the content here, it is a gold mine waiting for development.Deepen and release new potential.

• What are the real highlights?Developers have a lot of opportunities to deal with these challenges, which will trigger the wave of new projects.This is a major pain point, only waiting for innovation solutions.

Liquidity (B2B)

Improve liquidity and promote growth through strategic B2B alliances.Cooperate with other companies to form a strong network, which can expand liquidity and promote collective success.This strategy has created a powerful ecosystem, which is essential for social platforms such as decentralized finance (DEFI) and Telegram.In short, it is to transform traffic into profits.

• The potential here is undeniable; the synergy of Launchpool, DEX and social functions is particularly exciting.

• Emerging products combine financial instruments with social utility, which is expected to completely change the market.Alipay’s innovative products show the power of this combination, especially in China.

Fourth, summary

Although we have conducted in -depth research on various categories, some areas still need more attention, which provides a lot of opportunities for the innovation team.The mini -program game has recently occupied a dominant position, which may be because of clicking to make money or invites the weakening of money to make money.

However, it is very exciting to think about the popular topics that have not been developed.These may develop into a Telegram applet and billions of dollars on the Ton blockchain.

Prospective areas include credit cards (cash back) and gift card business, RWA (real world assets), EARN products, Launchpool -type plans or companies focusing on offline QR code payment solutions.These directions are full of potential and worthy of exploring.

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5. Postscript

Layer 1 blockchain can be compared to one country.Although TON may not be perfect, it is full of potential and hope -just like the American dream.In the 1980s, a new wave of immigrants came to the United States and bravely pursued their dreams.

Today, the consensus of the EVM ecosystem is disintegrating.We see that Solana is promoting the boundary of the single -chain, and the Layer 2 of Bitcoin is also attracted attention.

As a experienceDefiIn the summer wave, my choice is very clear -I see hope here.

• Will I tell a young graduate to develop on Ethereum?Won’t.

• Without millions of dollars, the chance of success is minimal.

• Will I suggest that a web2 game studio choose the EVM blockchain?Won’t.

They lack users.Look at “Black Myth: Goku” -a without steam (@Steam), will it become a popular?Unlikely.The platform is important.

Our ecosystem is full of real growth potential.No matter what project you are engaged in, you still have a chance to succeed.This place is like the Midwest of the United States in the 1980s or today’s Dubai -you can be anyone you want to be.