jakiro
Jessy, Bitchain Vision Realm
On September 11, Blum, a multi -chain hybrid trading platform on TON, received Binance Labs investment. The project was founded by the former Binance executive and was launched in March 2024.According to the project official data statistics, in just six months, it has accumulated 60 million users.The biggest difference between DEX and traditional CEX on other chains is that Blum’s product form is a mini app built in Telegram (there is also a mobile app form, not yet online).Support more than thirty types of blockchain trading, as well as derivatives trading and other functions.
At present, its transaction products have not been launched yet, and users can just play mini -games and earn points in the platform.It is this simple operation mode that has accumulated nearly 60 million users. Under the number of users, the number of Binance users exceeds 200 million, and the number of Bitget users is 30 million.Blum has deposited a large number of users through TG games, and its emergence also represents the product ecology in TG. It has advanced from a simple and rude “point” model to the 2.0 development stage of “more useful to Web3”.
Part of the mini -game is quite satisfactory, and innovative products are traded in transaction
At present, BLUM has not yet launched a trading function. The current products, which are not much different from the current popular games on TG.
User through sign -in, completing some tasks in the platform (such as paying attention to the specified X account, browsing designated videos, playing specified games, etc.), inviting friends can get points, and after daily sign -in, you can click the automatic money earning coins after the daily check -in.Function, it will automatically earn points.(Project link:https://t.me/blum/app?startApp=ref_6j4rblf4mn.
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The interface of earning points in blum
Blum also attaches great importance to the construction of the community and attracts users in the Z era.It launched the “TRIBES” function, that is, users can make their own teams by establishing their own “tribes” and earn points together.
Compared with the “point” on those Telegram, “a little bit” successfully broke the circle, and the mini -game items of 10 million users are actually one step deeper than these game projects. Use the form of mini -games to recruit users. The game itself is not itselfThe purpose is just a means to attract users to the platform to allow them to use the BLUM exchange service.
In terms of how to earn points, BLUM is compared with other TG games, and there is not much difference.It is also through these forms that have been verified many times: simple -brainless games, social invitations, etc., and have accumulated a lot of users.
It was also selected as the BNB Chain’s MVB (most valuable builder) program. Of course, this may also be related to its former Binance executive Gleb Kostarev and VLADIMIR SMERKIS.The heads of Ontario, CIS (CIS), Turkey, Australia and New Zealand are the general manager of the CIS region.
Blum’s main business (although not yet online) mixing exchanges are not considered innovative tracks. Compared with the existence of DEX and CEX, the mixing exchange focuses on the advantages of these two, such asIt has the performance and functions of a centralized exchange, and at the same time, it also has the characteristics of transparency on the chain and the characteristics of user self -custody.
BLUM also mentioned in the official introduction that one -stop transactions can be easily realized in this product. Whether it is MEME tokens or emerging early tokens, especially those tokens that have not yet launched CEX, BLUM also simplified DEX transactionsprocess.
In this way, relying on the super traffic platform of Telegram, Blum was born for web2 users to enter Web3. It simplifies the traditional DEX and CEX transaction processes and reduces the threshold for newcomers to participate in cryptocurrency transactions.
In terms of product design, Blum is actually a relatively perfect closed loop. Through the simple form of mini -games, it attracts people to enter the venue. Then use points to reward airdrops, invite friends to reward points, etc.Massive users.According to official news, Blum has exceeded 60 million users.
Telegram web3 ecology towards the next stage
At present, the major CEXs are very popular with the traffic on Telegram. The tokens of various mini -games will basically be launched at the same time.The mini -game on the TG can bring newcomers to the exchange, so the exchanges are willing to cooperate with these mini games.Open a hot TG game at will, you will find that whether it is a link wallet or a direct link exchange interface, it is full of several exchanges and its web3 wallets.
Take the token Cati Cati Cati Cati, a small exchange game on September 20 as an example. According to the test of the embers, CATI’s circulation is 30.5%of the total amount of tokens, and 17%of CATI flows to major transactions.Place.It can be seen that a successful TG game can bring a large amount of user traffic to the exchange.
From this perspective, Blum is far -sighted.From the game to the exchange, it is in place.At present, many small games with great traffic are actually facing the predicament of “user attraction, then?”
NOTCOIN, the earliest out of circles, began to incubate in game categories, other mini -games helped exchanges to drain, and so on.These simple and rude “little bit” mini games try to iterate some efforts.And these efforts can actually make the game longer, the traffic is disposable. After the business of the exchange has done money, it will be difficult.
If you want to live a long, the project itself must have core competitiveness.Blum’s product design may become a direction of development next to the small program on Telegram.Points can be used for drainage, but the product itself can meet people’s needs, especially the needs of users in the web3 industry.Take BLUM, the transaction demand is definitely the justar for web3 users, and the form of the TELEGRAM Mini Dapp is actually reduced the transaction threshold and facilitates the use of users.From the perspective of product ideas, it can also be regarded as an innovation of current trading products.
Although there are currently few TG small program products like BLUM, we believe that the bot on Telegram or the Mini App will be “more useful” for Web3.
