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Guide:The CGV Research team analyzes the progress of Solana’s Blink technology and application scenarios, explores how it uses its own advantages, overcome the challenges, and achieves long -term development in the field of crypto asset management and DEFI.
author:Shigeru
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Blinks technology, as a revolutionary innovation in the Solana ecosystem, allows users to directly interact with the blockchain through simple URL or QR codes, without complex wallet settings or transaction processes.This innovative interaction method greatly reduces the threshold for users to enter the blockchain world, expand the application boundary of blockchain technology, and promote the in -depth transformation of the Solana ecology and the Internet world.
“Solana Internet” is not just a new concept, it represents a new network ecology.Just as the Slogan of Blinks’s official website: It’s time to connect Solana to the Entire Internet. Through Blinks technology, the vision of connecting to all the Internet is being realized.
The CGV Research team has deeply analyzed the inherent connection between Solana Action and Blinks technology and its application potential in multiple scenarios. Looking forward to how this technology promotes the widespread adoption of Solana and blockchain technology.
Before you understand Blinks, why can’t you do without Solana Actions?
Before exploring how the Blinks technology is innovating our way to interact with the blockchain, we must first understand the technical pillar behind it -Solana Actions.Just as the high -rise building requires a solid foundation, the convenience and powerful function of Blinks cannot be separated from the support of Solana Actions.
(1) ACTIONS allows the use of complex business logic (on the chain and under the chain) to build a API of the transaction message. These transaction messages can be previewed, signed and sent by the client.Native buttons, QR codes, or URL (Blinks) can start the Action.
Examples of Actions:
-Pamed SOL to help protect the SOLANA network, including mobile pledged tokens
-M allow customers to use QR code to scan to pay in retail stores
-Stoken-Gated (tokens) casting experience, only verified users can participate or enjoy specific resources and benefits
-Me an e -commerce website that can receive cryptocurrency payment directly from the product page
-Che recharge the transaction account before adding a deposit
-In the blockchain function into the game platform for the purchase and transaction of assets in the game
(2) Blinks is a way to interact with Action.Blinks allows users to execute blockchain transactions directly from the URL, so as to access decentralized applications from any platform or device
Example of blinks:
-An no need to set up a complicated wallet, you can reward the content creators on social media
-Plore directly from the URL casting custom NFT or participating in governance voting
-The users vote for community policies through a link in news and communication
(3) The relationship between Actions and Blinks
Imagine Actions is a “kitchen”.In this kitchen, you can prepare a variety of complex and delicious dishes (that is, blockchain transactions).You can add a variety of ingredients (logic on the chain and under the chain) and cook in accordance with the recipe (API specification).This kitchen is very flexible and can make a variety of dishes to meet different needs.
Blinks is like a “takeaway service”.When you prepare the dishes in the kitchen, you can send these dishes to the customer (user) through the takeaway service (Blinks).Customers do not need to come to the kitchen in person, nor do they need to know how the dishes are prepared. They only need to enjoy these deliciousness directly through a simple link or QR code.
In short, the relationship between Actions and Blinks is like “kitchen” and “takeaway service”.Actions is responsible for preparing transactions, and Blinks is responsible for sending these transactions to users, and users can easily and quickly execute these transactions.This method greatly simplifies the user’s experience, making blockchain technology easier to contact and use.
Blinks’s “Reduce jumping”: Or will Solana get the killer of the encrypted Massive Adoption?
From the perspective of the first principle, Blinks simplifies user operations by “reducing jumping”, enhanced the user experience, expanded the application scenarios of blockchain technology, and promoted the popularization of decentralized applications.These characteristics have significantly enhance the convenience and availability of the encrypted ecosystem, and promote the widespread application of blockchain technology.
(1) From the perspective of user psychology, “reducing jumping” helps:
Simplified decision -making process: Each step jump or additional click will increase the user’s cognitive burden and decision -making time.Simplifying the process reduces the time of users’ thinking and allows them to make purchase decisions faster.
Reduce loss point: Each step is a potential loss point. Users may abandon the purchase because the page loading time is too long and the operation is complicated.Reducing jump steps can significantly reduce this loss.
(2) From the successful cases of Internet products, see how to “reduce jumping” how to significantly increase the conversion rate and user experience:
TiktokThe video shopping function, by embedding shopping links or shopping carts in short videos, users can buy goods directly in the video.
In 2023, the number of U.S. users in Douyin increased by 72.3%to 23.7 million; 67%of the Douyin users said that they were inspired by the content of the platform and purchased the product; 68%were inspired by content on the platform; 68%Generation Z, consumers said that they are more willing to buy goods directly on Douyin.
AmazonAfter introducing One-CLICK PURCHASE (one-click purchase) function, the conversion rate was significantly improved.Industry experts estimate that this function has increased the conversion rate by at least 70%.This method of simplifying the purchase process is also followed by many other e -commerce platforms.
About 70%of the giving up rate of shopping carts is due to the complex checkout process. After the introduction of the “one -click purchase” function, the average consumption of the user increased by 28.5%, the user’s purchase frequency increased by 43%, the types of buying goods increased by 36 by 36%.
Suitable is the best: Blinks typical application scenarios recommendation
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1. Social media reward:
-The example 1: A well -known YouTuber, such as MRBeast, posted a challenge video about charity on its channel.The audience can use the Blinks link in the video description to directly use the Solana wallet to reward the relevant charities.
-The example 2: The founder of Ethereum @vitalikbuterin shared his views on Ethereum’s future development through tweets.Fans can directly reward support by the Blinks link in the tweet to express support.
2. crowdfunding activities:
-The example 1: GoFundme has launched a charity crowdfunding project that supports Ukrainian refugees.Supporters can donate their cares about their care through the Solana Actions button on the project page.
-The example 2: The Reddit community has launched a crowdfunding project, which aims to repair a historic monument.Community members can participate in crowdfunding through Blinks links in the Reddit post.
3. Voting on the chain:
-The example 1: Well -known blockchain projects on Twitter, such as Uniswap, initiated community voting through tweets to determine the development of new functions.Community members can participate in voting through the Blinks link in the tweet.
-The example 2: A discussion on whether to introduce new rules in the Reddit community, vote on the chain through the Blinks link in the post to ensure the transparency and fairness of the voting process.
4. NFT casting and bidding:
-The example 1: Artist Beeple has released its latest work on Twitter and provides a Blinks link that allows fans to directly cast and bid this NFT.
-The example 2: Send is currently the first application of the Blinks ecosystem. It has been called by Solana’s founders many times. The series NFT is the first FreeMint NFT project of Blinks. The transaction volume once surpassed the well -known NFT and other well -known NFTs such as Bayc and Punks.; Token $ send more than 700 times, creating Solana pre -sale records.Of course, as a community token to provide power as a Blinks ecosystem, Send still needs more content and time to enrich your stories and development.
5. Cryptocurrency transaction:
-The example 1: In the Facebook’s Marketplace, the user found a post selling cryptocurrencies.Through Solana Actions in the post, buyers can buy the seller’s cryptocurrency directly.
-The example 2: Well -known traders on Twitter @cryptocobain shared a mEME tokens information through tweets. Fans can buy directly through the Blinks link in the tweet.
6. Token-Gated content:
-The example 1: Netflix launched a token-gated series. Only members holding specific tokens can watch some exclusive content.Members can verify their token holdings through the Netflix applications.
-The example 2: MEDIUM, a well-known blog platform, allows the author to set the token-Gated content. Only readers holding specific token can access high-level articles.
7. Advertising and promotion:
-The example 1: Airbnb posted an advertisement on Instagram to promote its latest travel experience.If the user clicks the Blinks link in the advertisement, you can directly book the experience or learn more details.
-The example 2: TESLA released its latest electric vehicle model on Twitter. Through the Blinks link in the tweet, users can directly book or learn more about product information.
8. Game interaction:
-The example 1: Gaming company EA Sports publishes the new features of FIFA 23 on Twitter.Fans can experience some interactive functions of the game directly on Twitter by clicking the Blinks link in the tweet.
-The example 2: The blockchain game platform DECENTRALAND released a virtual world exploration activity in social media. Users can directly enter the game and participate in the event through Blinks links.
9. Community interaction enhancement:
-The example 1: Linkedin professional community is holding a discussion on blockchain technology.Participants can participate in Q & A or share their opinions through the Blinks link in LinkedIn posts.
-The example 2: A discussion on cryptocurrency investment in the Reddit community, voting on the chain through the Blinks link in the post to determine the community’s investment strategy.
10. One -click chain operation:
-The example 1: Charity Unicef launched an emergency fundraising event on its official website. Supporters can complete donations with one click to support the global children’s education projects through the Solana Actions button on the official website to support the global children’s education projects.
-The example 2: Decentralized Autonomous Organization (DAO) such as Bankless DAO releases activities through social media. Members can participate in voting or donation through Blinks links to simplify the participation process.
Payfi and Blinks: The perfect fusion of financial innovation and user experience
What I want to emphasize here is that Payfi, the financial innovation direction of Solana ecology, is also highly fit with Blinks’s user experience optimization.
Payfi, according to the definition of Lily Li, chairman of the Solana Foundation, is a breakthrough financial concept that focuses on the optimization of settlement time.It is different from DEFI and pays more attention to the advantages of real -time settlement, which is of great value for investment transactions and financial markets.
Combined with Blinks’ functions, it helps to promote PayFi in the monetization, invoice financing, payment processing risk management of creators, and cultivating global private credit pools on Solana.
-The creator monetization: Creators can monetize their content through Blinks links. Users can reward or buy content without complex wallet settings, which provides convenience for Payfi’s creator currency scenarios.
-Avoles of funds: Through Blinks, companies can quickly complete the operation of invoice financing, simplify the financing process and improve efficiency.
-Payment processing risk management: Blinks’s instant transaction function can help Payfi achieve more efficient settlement and risk control in payment processing risk management.
-Cer credit loan: The user submits a credit loan application through the Blinks link. The credit pool automatically evaluates the credit status and makes loan decisions in real time.
-Fundal financing: Enterprises submit an invoice financing application through the Blinks link. The credit pool is quickly evaluated and provided financing services based on corporate credit data.
-Cond -border credit services: Users conduct credit applications and evaluations through Blinks links in different countries and regions to achieve global consistent credit services.
Through these application scenarios, we can see that Blinks is not only a technical tool, it is also a bridge connecting users, creators, enterprises and financial markets.The combination of Blinks and Payfi heralds the arrival of a more efficient, convenient, and secure financial transaction.
In mid -July, the Solana Foundation announced a major measure: providing a $ 400,000 funding for open source developers of Solana Actions and Blinks Tools.This funding plan has now been officially launched to collect innovative projects for global developers.At the same time, Send project party also launched the “Blinkthon” hacker marathon series for developers.The event aims to stimulate developers’ creativity and build and promote the Blinks ecosystem supported by Send.These measures not only provide financial support for developers, but also provide a broad stage for the innovation and application of Blinks technology.
The CGV team believes that the “Solana Internet” is not only a fusion of technology, but also the innovation of ideas.It represents the perfect combination of blockchain technology and the spirit of the Internet, indicating the arrival of an open, interconnected, and shared digital world.
With the continuous maturity of Blinks technology and the continuous expansion of application scenarios, we are witnessing the opening of a new blockchain era.Let’s wait and see how the “Solana Internet” will reshape our digital life.
