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Author: Kirin_alen D/ACC Source: X,@qiqileyUAN
In less than 3 months of Catizen, the number of users has exceeded 23 million, and DAU has nearly 3.5 million. It has achieved a total of $ 16 million in game purchase income. Among them, the Telegram Premium user community has exceeded 2 million members, which means that it means40%of Telegram members are Catizen users, and there are 1.5 million chain users and more than 550,000 paid users. ARPU has reached 30 knives.And it is announced to release the game center.
Coinciding with TON’s launch of Binance, this article will review why we choose to support Catizen at the end of 2022, and why it is continuously optimistic about Catizen today under the TG ecosystem.
When I returned to 2022, I decided to invest in the Catizen team. These were completely unexpected. At that time, the FTX was at the lowest, and the industry was at the lowest valley.At that time, except for Bitcoin Ethereum’s confidence, there was no concept of the next wave of projects.The vague judgment is that the 21 -year -old NFT and Metaverse story has made Crypto out of the circle. Many traditional institutions and celebrities have begun to contact, but the experience is not happy.If there is a new Mass Adaption mode in the next cycle, at least the pattern needs to be verified to be replicated, so that these people can even increase the newcomers.
“We like incremental, bring the IAA+IAP mini -program mixed monetization mode into the currency circle”
This is the idea of the first time the Catizen team talked about the project.At this time, they have already experienced GameFi experience. For this team that originally played traditional marketing games, pure PVP gamefi games lack the prospects.In the eyes of the team, the mixed mode of IAA+IAP (watching advertising in the game and the realization of internal purchases) is combined with Crypto cashback than to make money by Ponzi.The experience of flow growth, and the reserve of mini-games- “We feel that we must try to bring the game to our own home”.
“Small program games are short videos of the game version, all to meet the fast -paced life needs of modern people” “
At that time, I felt perceived, because the bear market was boring, and often brushed station B and vibrato, and I often saw some advertisements for small program games (recommended “Pea Battle”, Sanjian Synthetic Tower Defense).I wo n’t know the player, but I ca n’t hold these game materials that will bury HOOK more than a human nature. There are always some silent and insomnia night. You will make it a ghost to open these mini games and then charge the first charging 68, or look at it for the clearance.Baby advertisement.Then play for 1 or 2 weeks, and then play another one after a while, as if to quit the old iron.There is an intuitive perception of small program games to be addictive+money to make money.
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Almost every one has played, the game is general
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High -speed growth mini -game
Recently, I looked at the report of DataEyes. It was only one year. By 2023, the domestic mini -program game revenue has reached 20 billion yuan. It is expected that this year’s revenue will exceed 60 billion yuan, an increase of 300%a year.According to Tencent data, the monthly living of mini -program games has exceeded 500 million, and the online time is about an hour every day. The broader market retains more than 50%on the 14th. Users are used to develop. The mini -program games are entering the iPhone moment this year.In the same period, the large -scale user growth of the entire game was scarce, and the mini -game became the only hope for the domestic game “stock game era”.The situation of incremental gains and currency circles in the era of stock is also very similar.
At present, domestic mini -programs are also evolving, forming heavy, diversified forms, mixed monetization modes, and other directions. The gold content of small program games is still increasing.The mini -game went to sea, and it also reached 470 million US dollars in the first half of 2024. It is still in the initial stage of the exploration period, and there is a lot of room for development.
However, it is not that simple to go out of the mini -program game. The main reason is that there is a natural traffic source and a starter in the country with WeChat mini -programs. There is no environment for small programs overseas.The Apple tax “and other interests have not changed, until Friend.tech is hot again to enter the field of vision again.(Crooked mouth, recommended to play ton.place, pwa form onlyfans, the experience is good).
Regarding this, the team also came up with a solution.
“We want all in telegram ecology”
At the beginning of 2023, the team felt that the answer to solving “Mini Program Game+Outlet+Crypto” was TG. One is the easiest to be used overseas to mark WeChat. At the same time, the team is willing to imitate WeChat for commercialized attempts.User platform.
But at that time, the infrastructure of Telegram and TON was not yet mature, and it was also undergoing a stage of commercialized attempts. Unlike now, it has become a scholarship of incremental sources of the currency circle.easy.However, in order to better communicate with the TG team, the team will also go to the Russian culture and Russian language.The first wave of traffic dividends in TG ecology is invisible and paid behind it.
“Why choose to be a cat?” “Because I am a cat slave” “…”
Now it seems that the investing in Catizen was still a little bigger, and the physical awareness of the addiction and incrementation of the mini -game.And recognize the successful experience of the team in the past, and the in -circle resources, the combination of experience in the currency circle and the ambition of success.
If the accidental metaphysical factors investing at the time were even greater, but when I saw the TG mini -programs, I was more optimistic about Catizen’s future.
The former is blurred and correct, while the latter excludes the error answer.
Paradox of TG Ecological Investment
1. The role of TG and TON is decoupled, and the project needs to grasp the TG traffic dividend period
Unlike SOL, what we need is the 900 million potential users on TG to bring incremental users to the currency circle, not Ton users.Before the Ton ecological fire, there were Maestro, Unibot, Bananagun, PEPEBOOST, etc., relying on TG channels to meet the full money earned by TRADING BOT, which meets the needs of fast trading on the user chain, and can operate directly with a puppet wallet.They meet the needs of Web3 users. If the project can find products that meet the needs of Web2 users, the role of TG and Ton wallets is traffic and payment channels. It can not require complex smart contracts to make Business easier.
Considering that TG has just tried commercialized traffic dividends, overseas users have not yet exposed to penetration of domestic mini -program games (domestic mini -program games are still developing highly), the H5 limit of MINIAPP.At the beginning, the quality of MINIAPP was low, and the homogenization of TAP projects was seriously foreseeable, but in the future, MINIAPP is also an inevitable trend to diversify and severely develop.At this stage, it is king to grab TG traffic dividends first, and then iterates the product after grasping.And the product should also do research and development from a more “humanity” perspective, not to compete for traditional game quality.
2. TG miniapp is more like small business, suitable for entrepreneurship, but not suitable for investment
The traditional currency circle project focuses on a narrative+Infra, “if you want to get rich, first build the road” hanging the mouth, merged from the VC’s side round after another, built one after another, and found that there was no real needs.So it turned into a “ghost city”. The essence of the issuance of coins actually belongs to a form of non -performing asset disposal of local debt and debt -to -equity swaps. It is only under the bonus of narrative as a high potential asset.
However, Telegram comes with infrastructure and residents. Now it is allowed to open up investment promotion, so that people will open entertainment facilities such as small restaurants, milk tea shops, massage shops and other entertainment facilities.As long as the sub -categories that meet the basic needs of residents in the early days are not too pulling, they can eat traffic dividends and even make good wealth.But this is more similar to small business. The boss can make money does not mean that it is a good investment target.
From the perspective of whether it can be cast, the current situation of TG Minipp is currently low threshold, which means that if a Miniapp team has a traffic password that can be realized in TG and can continue to make money, then he does not need to financing, and considering the financing after financingExit pressure, such as regulatory issues, in order to consider the narrative problem of raising the ceiling, as well as issues such as the issuance of the exchanges and subsequent price maintenance, community maintenance, etc., the Founder who wants to make a fortune should not be a minority.And if the team has not yet mastered the traffic password of TG under such a low -threshold entrepreneurial background, it will not be attractive to the capital.This is the difference between the low cost of falsification and the traditional currency circle INFRA project.This is easy to face during the investment stage. The love that does not come out ignores it. It is either not financing or the valuation of valuation.
From the perspective of exit, the exit of traditional coins is exited in the TG-Miniapp track, which is not as good as the exit mode of diversion or dividends.
The withdrawal of the currency is just like what I just said, there are issues of the founders, as well as the problems of narrative ceiling and business model (most of the consumer companies listed on the market make the supply chain and the money joined)
The diversion or dividend exits, and in the currency circle, there are realistic considerations such as the laws that are very restrained.
In fact, the TG-miniapp and the NFT era are very similar. They are small pictures without thresholds. Compared to whose community operations and the ability to sell goods, they have the right to “continue to narrate financing”.Not high.However, for investors, unless selling small pictures and you divide your money, it is expensive when you are an investable state, and there are very few items that can really withdraw from coins.Most of them are making money and not making money.
However, the better point of TG miniapp than PFP is that PFP is still a hammer to buy and sell, which is not easy to add, and TG miniapp may have continuous internal purchase income.However, in the environment of Crypto’s weak constraints, it is still encountered how to ensure that flowing water and dividends can be allocated.
Therefore, for a team with executive capabilities, TG MiniPP is a low -threshold suitable for active development of real users and income. However, for investors, it is tantamount to MEME to retail investors, and it focuses on the luck.Suitable for entrepreneurship, but not suitable for investment.
Does this think that this TG is not suitable for investment?But in my opinion:
TG’s investment paradox just proves the scarcity of Catizen.
In summary, if you use the above logic to push up, you need to cast the project on the TG, and you need a team:
1. Basic ability: The team can complete the PMF, find the fit point of TG channels and applications, and complete the user’s import
The above basic capabilities can ensure that the project may survive or make money
2. The team has the ability and willingness to divide and issue coins
The problem that the dividend that is just mentioned just now can also be willing to issue coins if the founder is willing to dividends, or otherwise, the coin will be confirmed on the chain to confirm the income and use the smart contract to execute the division, and the dilemma will be solved.
3. The ability to upgrade and perform the narrative and business model
The successful randomness and homogeneity of miniapp means that if the team wants to issue coins, it also needs to complete the narrative and business model to complete the upgrade and have the ability to perform
The narrative expansion corresponding to the mini -game is nothing more than: 1) Game platform (self -made or distribution); 2) game public chain.This is the legacy left by Gamefi, which is relatively aesthetic fatigue.The reason is that there is no continuous high -quality game supply capacity.Without high -quality game supply capabilities, the core is that the channel side of Mass Adaption did not open, resulting in the time and effort of homemade games, and high -quality games have no bargaining ability.Fortunately, TG opened the channel port to make the story of the game platform feasible.It depends on whether the team can have the ability to continue to discover high -quality games and release.Find a good game and sell a good price.In this regard, the Chinese team is a natural advantage.
And the above points, Catizen can be satisfied:
1. Catizen has used data to prove that his product development, community operations, and traffic acquisition ability on the TG side have been proved. In less than 3 months, the number of users has exceeded 23 million.16 million US dollars of game purchase income, 1.5 million users on the chain and more than 550,000 paid users, ARPU reaches 30 knives;
2. The team has publicly stated that the airdrop will be airdropped, and it will continue to empower in the future;
3. The team has publicly stated that it will release the game platform, and there are already 200 mini -game reserves, including many of them have hundreds of millions of download data supported on WeChat and GooglePlay.Relying on mini -game experience and TG operation experience, in the future, they can better complete the role of “bridge” and become the most successful game platform on TG.In addition, the team also has a large number of short drama resources, and the short drama platform and e -commerce platform are under development.
Summarize:
Cats are so cute!
