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Author: Stacy Muur, Researcher of Web3; Translation: Bit Chain Vision Xiaozou
Bitcoin’s second decade has been half a decade, and the 20th anniversary is not far away.During this period, affected by market sentiment, political strategy, and the alternation of the cycle of the bull market, unpredictable changes have occurred.
Despite these fluctuations, new users continue to step into the encryption world through various channels.What are the most popular among them?Let’s explore the answer in this article.
1, Common keywords
In order to better understand the changes in user interest, I analyzed the Google Trends of the past five years.During this period, it covered the bull market and the bear market market cycle, and provided an objective perspective.
People often search for general concepts such as “Crypto”, “Blockchain” and “Token (tokens)”.Unsurprisingly, the search volume of these keywords is directly proportional to the market.
But these search can’t see the intentions.In order to better understand the user’s interest, it is helpful to check the intention -based search.
Throughout history, the main use of cryptocurrencies is trading, investment and speculation.Followed by the airdrops, but it is better to have frequently searched “trade” and “Invest (Investment)” that have been frequently searched recently.Nevertheless, passive income is still a topic of interested users who are proficient in cryptocurrencies.
2, Transaction -related query
Now that we are discussing transactions, let us go further and understand the user brand awareness and key entry path.
The attention of users’ attention to topics related to CEX (centralized exchanges) and DEX (decentralized exchanges) reflects the leading position of CEX transaction volume compared to DEX transaction volume.Although there are various views, DEFI is still a small part of the larger crypto market. In this part of the market, centralized exchanges such as Binance must not be underestimated.
Main observation:
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CEXThe popularity of popularity reached its peak in late December 2019 and fell to a low point in mid -March 2021.
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CurrencyThe search popularity of the top central exchange in 2024 has always been a leading position.
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rightDEXFocusIn the summer of 2021, it fell to a low point, but reached a record high at the end of November 2024.This may be promoted by Bitcoin’s new round bull market and MEME currency activity on Solana Dexs.
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In TVL leading DEXS,PancakeswapThe search popularity in May 2021 occupies a dominant position.December 2024,UniswapLiving in a leading position, followed byRaydiumEssence
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Encrypted derivativeThe popularity of popularity reached its peak in 2021, but compared with Drift Protocol and Jupiter, the Hyperliquid and other agreements have recently triggered people’s interest.
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Driven by Trump’s related discussions on Polymarket,Forecast marketIt soared in November 2024.However, the rapid decline in heat reflects a trend similar to November 2020.
3, Token search dynamics
The search popularity of the word “Crypto” is only “Bitcoin”, which is the same as the main query words related to encryption related topics.
Bitcoin’s search popularity reached its peak during the bull market in 2021, and fell to the lowest point at the end of 2019.Even after Bitcoin reached a price of $ 100,000 for the first time at the end of 2024, it failed to restore its former popularity.
At the same time, the inquiry frequency of other top market value tokens, including Ethereum, has remained relatively stable, although XRP has increased significantly after the recent rebound.
4, Narrative heat
When comparing the main vertical fields (such as DEFI, RWA, DEPIN, Gamefi, and recent popular AI X Crypto), the user’s interest in the first two fields is sustainable.In contrast, other fields depend on hype more.
Recently, people have increased interest in the fields of RWA and AI X Crypto, and DEPIN, Defi and Gamefi are still in the secondary position.
The popularity of MEME coins has soared to an unprecedented level at the end of 2024.At the same time, artificial intelligence -related tokens are accumulating attention, March 2024 is a critical moment.
5As well as2024Annual keyword
Now we have a general understanding of the current interest and main attention items of Web3. Let me share with the most popular search and queries in the current encryption field (sorted according to the search query volume).
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Bitcoin -Invincible attention magnet
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Ethereum
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DEX
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CEX
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L1 and L2 ——The constitution
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Defi
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Altcoin
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RWA
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Ai agent
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Memecoin
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Depin
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NFT
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Gamefi
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Metaverse
The following is the ranking of the largest web3 brand:
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Bitcoin
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XRP
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Ton
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Binance
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Ethereum
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Solana
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USDT
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Tron
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Bybit
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Metamask
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OKX
Searchs for all other brands, including brands often discussed on Crypto Twitter, such as Vitruals, Ethena, or any L2 chain, are far behind the above brands.
What can you see?
Crypto TwitterMost of the topics discussed did not touch the global audience.Retail investors still add the encryption world through a centralized exchange, andDefiOnly a small part of the encryption interest is captured.Many popular brands today are still beyond retail investors.
