jakiro
Author: Terry, vernacular blockchain
The “unemployed youth” Hayden Adams, who has never been programmed in the crypto world, has launched the pinnacle of Hayden Adams as soon as the web3 is entered.Ten well -known hot projects, this kind of technical big brother stirring a track and even the entire encryption industry is not rare.
The founder of Blur Pacman (even more known is his Chinese name “Tie Shun”), which is undoubtedly the most powerful new generation representative in the past year.
However, it is slightly different from Hayden Adams and AC.Although Tieshun’s debut is only more than a year, it has continued to profoundly influence and even subvert the NFT trading market, NFT borrowing, and Ethereum L2.Called “Web3’s strongest catfish”.
01Who is “Tie Shun”?
In October 2022, the NFT trading market Blur was officially launched (seed wheel financing Paradigm led $ 11 million).Attacks, but the effects are very small, failed to change the unique market position of Opensea.
Until Blur was born, it completely subverted the entire NFT trading market, and it almost directly caused the valuation Opensea to “cut the toe” from over 13 billion US dollars in the next year, so that they would consider selling them:
As soon as BLUR was launched, the zero transaction rate (compared with Opensea 5%), Mingpai Airdrop, and freely set the three kills of taxes, which spread in the community virus, completed the accumulation of initial users.
Subsequently, Blur further used the expectations of Token AirDrop to catalyze users actively “hanging single brushes”, so that their own transaction liquidity and depth of transaction depth continued to expand, and the overall experience quickly exceeded OpenSea.
By the beginning of 2023, Blur had replaced Opensea as the new leader in the market. As the “catfish” of the NFT trading market, the NFT trading market pattern in Chengping has ushered in a long -lost variable.
Under this background, on February 22, 2023, the founder of BLUR, who had always maintained anonymous state, pushed the basic situation of his own:
He dropped out of school twice in high school and university, joined the well -known entrepreneurial incubator Y Combinator at the age of 17, and then studied mathematics and computer science at the Massachusetts Institute of Technology.
As a continuous entrepreneur, Blur is his third entrepreneurial project, and it is also its second entrepreneurial project in the encryption world—— The first is a company named namebase, which has been sold to namecheap.
In addition, he also said that when he created Blur, he had considered whether it was time to use a real identity or anonymous.And discussed with the Anish Agnihotri of Polychain Capital. Finally, Anish persuaded him to use “anonymous anonymous before public, but in turn”, and finally decided to use anonymous first.
However, Pacman did not directly disclose the real name of his personal,However, some people in the industry drew cocoon and dug out his real name according to social media related information. His real name was Tieshun Roquerre (Tieshun’s name came from this).
02NFT and L2 circuit top -level “wall -breaking people”
As the beginning of the article said,The most different point of other encrypted entrepreneurs such as Tieshun and UNISWAP is that they are tossing all the way, and have stirred multiple tracks through new productsIntersectionLaunched Blur in 2022After subverting the pattern of the NFT trading market, Tie Shun did not stop there, and then launched BLEND and Blast to slaughter other tracks.
In April 2023, Blur officially launched BLEND,The spring water of the NFT borrowing market has been stirred, especially for NFT’s borrowing and liquidity fields.
As a permanent borrowing agreement with a point -to -point point, BLEND supports arbitrary mortgage including NFT, but does not rely on the prophecy machine, and there is no proxy settlement date. The borrowing position is allowed to keep it open indefinitely until the liquidation is determined by the market.
Like Blur, Blend’s momentum is extremely fierce. The total amount of ETH appeared in just two weeks exceeded 50,000, and quickly grew into the leader of the NFT borrowing field.
After the “Blast” opens the point of the integral AirDrop, it has successfully led a new round of capital circle war. At present, the Nuggets of its ecological projects have also become a key topic for community attention.
Then in November 2023, Tie Shun shot again, staring at the Ethereum L2 field, launching BLAST and still using Mingpai Airdrop play.With pledge interest, AirDrop expectations and invitation to make three kings, TVL exceeded 500 million US dollars in 5 days, surpassing star L2 projects such as ZKSYNC, StarkNet, Linea, etc.
You must know that at this time, BLAST has not yet launched the main network, and no user can experience the DAPP of participation. In this wayCan be called crazy.
Earlier this month, the main network of BLAST has also been launched, announcing that 50% of AirDrop’s 50% is to Blast Point (user), and the remaining 50% will be assigned to Blast Gold (DAPP).
Overall, Tie Shun can be described as the top “broken wall” of various mature tracks:
NFT trading track:Blur subverts Opensea, who is sitting firmly in Diaoyutai, and becoming one of the new NFT mainstream markets;
NFT borrowing the track:The total amount of BLEND has exceeded $ 5 billion, becoming the leader of the leader and sitting in the Diaoyutai steadily;
L2 track:Blast’s TVL exceeded $ 2.5 billion. Based on L2Beat statistics, it is second only to Arbitrum ($ 14.4 billion) and Optimism ($ 8.1 billion), which is higher than that of StarkNet and ZKSync, among the top three of L2.
Picture source: L2BEAT
>03The right and wrong of the “web3 Pinduoduo” play?
To some extent, Tieshun is using a mature web3 product strategy with its own web2 play to lower the dimension to combat a lot of web3 products:
Mingpai Airdrop, traffic thinking, creative liquidity, etc., from the original Blur, to BLEND to the current BLAST, all are the case.
Including the first encryption entrepreneurial project mentioned above, if we look back, we can see the “bidding orders auction” and “AirDrop” used on Blur and Blast.Tie Shun’s success is inseparable from his consistent product concept and the summary of his previous entrepreneurial experience and experience.
In fact, for products and marketing, Tie Shun has expressed the inspiration of the Blur growth strategy in the interview. It is derived from Taobao, but I personally feel that it may be more appropriate to summarize with “Web3 Pin Duoduo”The gameplay of social fission “is essentially a marketing strategy that is engraved with a lot of puppets in the web3:
Similar to the circle of friends, “cut a knife”, after Blast launched the social media, the invitation code related tweets were invited. Both the communication effect and the growth rate were very successful.
Including BLAST, which has recently triggered community controversy——The more friendly bonus multiple points for new users and withdrawals and withdrawals need to extract the funds to the main network and wait for a 14 -day withdrawal period.The logic of the last penny “.
Therefore, the strength of Tieshun may be due to the mature gameplay of Web2 Internet marketing from the product marketing level, and it is flexibly used in the field of Web3, so as to achieve one -way crushing of the existing Web3 products -grasping market pain points, through AirDROP through AirDropIt is expected to attract user traffic and market liquidity, and continue to accumulate its own advantages to achieve reversal.
04summary
If Blur’s success comes from the pain points and innovations in the market, then BLAST is quite black and humorous.——The freshman L2, which has no applications, simply urged by AirDrop, has achieved such results in just a few months.
Whether the application scenarios choose L2 because of better efficiency, or because L2’s efficiency experience can promote betterApplication scenariosIntersectionBlast has also stimulated the community’s major discussion on the efficiency and application of L2. Its novel style of play is to some extent subverting the consistent growth model of L2 before. Maybe you can try a new way to apply TVL before.
From another perspective, Tieshun is indeed a leader in Web3 products and marketing. Then, which track will he “subvert”?Let’s wait and see.
