jakiro
Author: BUBBLE
Binance Life has finally become the first Chinese currency to be listed on binance’s perpetual contract.
As long as you are a Chinese cryptocurrency practitioner, it is impossible that you have not heard of this word in the past two weeks. Since the birth of this “ticker”, it has been both a joke and a vision. CZ himself said that he did not expect that just a simple reply would trigger the following series of events.
First, it triggered discussions with OKX CEO Star.Then there was the Chinese Ticker craze of Tron and Solana, and then a few days ago the founder of limitless disclosed the so-called “currency listing terms”, which triggered a confrontation between the two chains and the trading platform. Finally, Jesse ended the confrontation by saying “Start the Binance life mode in Base”.
What this represents may not just be a ticker, but a deeper cultural migration behind it.This may be the first time that a series of high-market memecoins are not in English but in Chinese. What is the meme culture it represents?
This time we found 0xBarrry, the co-founder of WOK Labs, a Polish trader who runs a community of hundreds of people. What are these foreigners thinking when they play Chinese Meme?
The Conspiracy Community Meets the Chinese Conspiracy Coin
This wave is both mysterious and exciting in the eyes of ordinary traders.
Barry, a Polish trader and founder of WOK Labs, recalled: “I was shocked when I first saw the market value of a Chinese-labeled currency exceed 20 million US dollars. On the one hand, I realized that this conspiracy coin still has great potential. By the time it reached 60 million US dollars or even 100 million US dollars, the European community was already in an uproar. Many people were eager to recharge to the Bsc chain just because the price had increased, but they could not figure out the reason.”
This market sentiment is not an isolated case. Data on the Defillama chain shows that the transaction volume of the Bsc chain soared to 6.05 billion US dollars on October 8, once reaching the peak of the last round of BSC mechanism currency counterfeit market in 2021, but this time it was led by Chinese Meme.
More than 100,000 new traders participated in this round of memecoins craze that day, and nearly 70% of them made profits. This indeed attracted many “foreigners” to participate in BSC’s on-chain activities, and the number of active addresses increased by nearly 1 million compared with the same period last month.
Western investors hurriedly rushed in when prices soared, and many people only “looked up Chinese” afterwards to understand.The differences in culture and traditional trading habits also caused European and American players to suffer losses for the first time.
“In the past, European meme investments tended to follow American Internet culture, with self-deprecating and rebellious humor, but the sudden dominance of Chinese memes has made many Westerners lose their way,” Barry said.
However, due to cooperating with the Chinese team to create WOK Labs in his early years, Barry understood in advance the operation of the Chinese community, human relations network, emotional resonance and other factors. He began to spread the Chinese narrative in the European community and explain the differences to more Western traders.
In addition, the difference in the form of community participation in Memecoins is also obvious. European Traders are more often involved in conspiracy-type Meme projects, which mostly rely on the Ethereum ecosystem and are promoted by well-known KOLs or teams with a large amount of control.This type of community tends to be established more slowly, but the right big KOL or team also has a huge risk of selling pressure while holding a lot of bottom chips, which is why it is difficult to build long-term things in the European area.
Chinese communities are easier to establish. They pay more attention to emotions and storytelling (or leader coins). Project owners and Meme communities gather resonance to “tell stories” in WeChat groups to promote emotions. The form of emotional promotion under “fair” circumstances can theoretically bring about a longer-lasting community form.
Especially in this cycle, it is quite easy for Chinese players. You only need to buy IPs that you think are popular (or speeches by opinion leaders), and you can “print money at will.” A retail investor who is only keen on buying Chinese coins rotated and participated in 65 Chinese meme coins on the BNB chain within 7 days. He first cast a wide net with US$100-300, and then added positions in coins with outstanding momentum, making a net profit of about US$87,000 in one week.And this kind of
This high-frequency “casting net” layout reflects to some extent the style of “most” retail investors in the Chinese community who quickly speculate on new tracks.At the same time, European and American players are gradually abandoning Memecoins with a small market capitalization of around US$500,000 (roughly), and instead turning to more certain targets starting at US$5 million.
Agencies like Barry that connect China and the West, and bridge China, South Korea, Japan, and the European and American markets, are becoming more and more active, helping Asian projects win the trust of the West and helping European teams enter Asia.
He believes that this cultural difference brought about by personal experience may be giving birth to new opportunities for cross-circle cooperation.
From Dogecoin to Chinese meme coin, from mocking meme to ideological meme
From a more macro perspective, the memecoin trend is rooted in the collision of different cultural genes. The originator of Western memecoins is Doge, which was founded by two programmers as a joke in 2013.
Doge started out as a humorous mockery of Bitcoin’s serious temperament, but eventually reached a peak market value of $88.8 billion in May 2021 due to celebrity influence (such as Musk, etc.) and lasting community enthusiasm.
The subsequent Pepe coin also had a similar experience. As a cultural meme bred by the 4chan community, the coin quickly became popular after being launched in early 2023, and its market value once exceeded US$1 billion.The Pepe project relies entirely on Internet cultural popularity. It has no pre-sales, no team assignments, and no roadmap. The team also stated that the currency has “no intrinsic value and is only for entertainment.”
This kind of value has also dominated a large number of subsequent Solana Memecoins, such as nihilism such as Fartcoin and Uselesscoin, or Neet, which embodies the love of “subversion that reflects real-world values” and black humor in Western Internet culture, or Memes such as Hot 67 on tiktok. The Meme on Solana has captured the imagination of investors with image memes and rebellious spirit, and has also dominated the memecoins era of the attention economy for a long time.At the same time, Chinese-dominated areas lack the “cultural value judgment” of these tokens, leading to bias.
Chinese memecoins, on the other hand, present different characteristics, and they are often rooted in resonance and identity projection.For example, tokens such as “Humble Xiao He” and “Customer Service Xiao He” poke fun at social reality with the self-deprecating humor of low-level workers.The “Xiu Xian” series reflects Chinese netizens’ fantasy of escaping reality, while “Binance Life” directly carries the dream of getting rich overnight in the crypto market. Of course, their common feature is that they are related to the officialdom.
This is a cultural difference in the thinking system. For the Chinese, this is called “broadening the road.” But for most European and American players, this type of name means that their upper limit is controlled by whether the “system” is willing to pull the deal.
However, the explosion of Chinese memecoins represented by “Binance Life” actually directly benefited from this emotional resonance. Its slogan compared Binance Life to the previously popular “Apple Life”. This innovative narrative is obviously different from the irony of Dogecoin and appeals more to loyalty and feelings.
And when this kind of impression is understood by enough people, the ticker is bound to the system. When it is pulled out to ridicule, the official “has to pull the coin.” This may be the thinking of many people who can still hold on to the coin after the market wash.
This round of meme craze is not entirely spontaneously generated by retail investors, but is also the result of careful cultivation by the Binance ecosystem.From He Yiyi’s joke, CZ’s reply, to a series of Fourmeme official interactions, as well as the MemeRush platform launched by Binance, the benefits are released step by step and in stages. The out-of-circle, mid-term liquidity, and later-stage continuity of high market value Memecoins are maintained in different time periods. The originally disordered memecoin issuance is incorporated into the official system, making the carnival more organized and keeping the market’s attention focused on the Bsc chain for a long time.
The enthusiasm spread from a single project to the entire BSC ecosystem, further promoting the public’s Degen mentality that “the next order may make them a multimillionaire.”This “upward ladder” expectation is also the reason why at the beginning of this market, when multiple popular projects appeared, we did not feel the obvious liquidity siphon effect between the plates.
This is a significant step-by-step wealth effect under the joint action of the government and the community.This path has verified the structured listing expectations behind Chinese meme coins, and the market consensus is as high as this level, which may have been unimaginable a few months ago.
In contrast, Western meme coins are more driven by luck-based community carnivals or cabals.This time, the Bsc ecology has transformed this carnival into a bright “wealth creation movement” under the multiple effects of the founder, platform ecology, and community.
The public opinion war on trading platforms, the dispute over listing fees and the “China-U.S.” relaxation
At the same time, this turmoil also triggered a fierce public relations showdown between trading platforms.On October 11, 2025, Jesse first issued a tweet calling on everyone to boycott centralized trading platforms with currency listing fees of 2% to 9%.
Three days later, on October 14, CJ Hetherington, founder of Limitless Labs, a prediction market project invested by Coinbase, broke the news on
He compared the differences between Binance and Coinbase, believing that Coinbase pays more attention to the value of the project itself, while Binance is similar to “listing fees.”As soon as this statement came out, Binance quickly wrote an article to deny it, calling the above accusation “completely untrue and defamatory”, emphasizing that “Binance never charges currency listing fees”, and threatening to take legal action against CJ for leaking internal conversations.
Binance later issued a more restrained statement, acknowledging that the initial response was excessive but reiterating that it does not charge any listing fees.
As the controversy raged, Coinbase responded quickly.Jesse Pollak, head of Base Blockchain, publicly stated on social platforms: “There should be 0 fees for listing the project on the trading platform.”
But that’s when public opinion began to reverse, and Coinbase officially announced that it would include BNB in its list of tokens it will support in the future. This was the first time in history that it announced support for tokens issued by direct competitors on the main network.Binance founder CZ welcomed this on social media and encouraged Coinbase to list more BSC chain projects.
CJ, who had an “exposure” clause, also began to take the initiative to express his goodwill, and Jesse Pollak’s attitude also changed 180 degrees. First, he released a demonstration video of Base App onThe strongest combination.” This series of actions was interpreted by the industry as an ice-breaker between the Chinese and American encryption camps, and also brought a long-lost golden dog to the Base chain.
It can be said that when the trading volume and attention brought by the Asian market reach a certain scale, Western traders have to take the initiative to get closer to the Chinese community, and competition between trading platforms is also intertwined with cultural narratives.
Perceptions and reactions of Eastern and Western communities
Mainstream media in Europe and the United States have paid close attention to this incident. At the same time, many Western retail investors also lamented in the group that “we can’t understand the increase in currency prices.” Most people hurriedly paid up their votes until the price took off. Even communities like Barry, who have in-depth exchanges with the Chinese system, often encounter the problem of “only knowing the meaning but not knowing the meaning” when foreseeing Memecoins with internal cultural meanings. It can be seen that for overseas investors, Chinese elements have once become a new barrier to entry.
A Chinese-English translation tool developed by some members of the European and American community.
This wave also emphasizes the concept of “language is opportunity”. For the currency circle, the cultural and emotional information behind different languages itself is a layer of value resources.This is “the first time that European and American investors need to understand Chinese culture to participate in this feast.”
A video series about foreigners learning Chinese and buying memecoins was very popular some time ago.
However, Barry believes that “I think the Chinese Meme market is coming to an end. The longer this cycle lasts, the more severe the PTSD it will bring to traders. We can see that these Memecoins have begun to rotate towards smaller market capitalization and faster sectors.”
But at the same time, he also said, “English and Chinese are already the main components of the meme market, and this situation will not change soon. China has a larger market, and it is easier to be emotionally driven. The European market tends to lag behind. I think English Ticker may return, but it will become more integrated with Asian culture. Due to the inspiration carried by this round of Chinese Memes, they will become more Chinese humor, symbolism and aesthetics.”
In the future, if we want to capture the next wave of memecoin opportunities, it is no longer enough to rely on opportunities alone. We also need to deeply understand the language and culture of different regional communities.AI may currently be able to help cross-lingual communication, such as accelerating the spread of information by automatically generating Chinese memes and translating social dynamics, but after all, AI cannot replace a deep understanding of cultural context.
We may see a more multi-polar encryption world, with more and more Chinese ticker “golden dogs” appearing in Base, Solana, etc. There is a new trend of integration and mutual learning between Western and Eastern communities, and there may also be siled zoning ecology, and there may be new opportunities in the gaps between these cultural differences.
