jakiro
Source: Lightning HSL
Should2012A few years later, I was a hardcore member of logical thinking. At that time, there was a hot topic: the content was incorrect?
Is it to write an article? Do you have to put the quality of the content first and give up the marketing strategy, such as whether to put the article format, easy to spread, and read friendly … Is these in a more important position?In short, everyone must understand.
And the discussion of the content is also expanded to other industries, is it correct whether the product is king?At that time, there was a great god named Gagang’s burdock at the time opened a lot of noodle restaurants. The marketing capabilities were upright. I was fooled and ate a bowl. It was not delicious.
But everyone’s focus will not be talked about what noodles itself is delicious, but to pay attention to various Internet marketing skills.
Look back now10The content of the year was the discussion of the king and the product. You can get a certain answer, who is right?
I feel that the world is too complicated, and the economic behavior is particularly complicated. Both are right. Both sides have support and both instead.
Return10A few years ago, I felt that the product was king, the content was king, and providing users with high -quality products was more promising.
But in this era, at least in China, I feel that material is extremely rich, and marketing has become a more promising.
It is said that the catering industry is prefabricated, and the traffic entrance and channels can only be sold.
Look at the mobile phone industry, what kind of stuff is far ahead. How can this look like the king? Aren’t they all kiss?
I think that the encrypted digital currency and blockchain industry may really develop to the watershed whether it is marketing as king or technology.
I often encounter such a problem: I want to enter the currency circle, do I have to learn underlying technology?Do you want to master UTXO, transaction data structure, POW principles, decentralization …
If the marketing is king, the answer is obvious, it is not necessary.Are you studying the public psychology and research positioning theory. Isn’t it more promising?
But if it is technology, the answer is definitely, it must be, otherwise you come in as a leek.
I think that as the US SEC approves the listing of BTC ETFs, the answer may be that marketing is king.
In the era of technology, it is because there are no real and high quality products.
The most important quality of the blockchain is decentralization, and the best product should have real technology in decentralization.
However, with the strong intervention of legal compliance, this characteristic of decentralization may not be so important in the short period.
Legal and compliance, you are also decentralized, and the risk of being arrested has been greatly reduced.
If the mainstream groups of coins can accept paper Bitcoin, decentralize, self -custody, NO-KYCThese concepts should be unimportant.
Another reason is that I feel that the large technological innovation of blockchain and encrypted digital currencies seems to be ending. The rest is small repairs and small supplements, and there may not be a paradigm level innovation.
Just like the mobile phone computer has long entered the era of marketing as king, the most critical reason is that the performance of these computers is basically excess redundant for most users, and there is nothing to innovate that users need.Do you go to the pixels of the camera, the hardness of the glass, it is not necessary.
At present, smart cars have not yet reached the era of marketing as king, because smart assistance driving is indeed a huge space for innovation.
The biggest problems of blockchain and encrypted digital currencies seem to be solved, and the problem of scalability hasrollupAnd shards; discussions on decentralized technical issues seem to be basically over. The solution is consensus mechanisms such as POS and POW; privacy issues have proven zero knowledge proof; application scenarios have huge digital currencies and DEFI and other huge ones.application.
At least in the past two years, the currency circle has not found that big technology has been updated, and they have made small repairs in existing technology.
There is no threshold in the currency circle. Everyone can use it.
In the future, the currency circle project wants to be more powerful, and may have to rely on marketing. Talking about technological innovation may only be micro -innovation.
The inscription of this year is also a case of marketing as a king.
In terms of technology, the technologies used by the inscription are very old client verification technology. Even if the transaction format of Taproot is added, it is just a way to write data to the chain. It is really not a great thing.
I feel that it is really good to make a good place. By creating the slogan of Bitcoin ecology, the huge number of users, brand effects, and funds of Bitcoin, let everyone believe that this category can have huge room for growth spaceEssence
This may be a case of a uniter price of traffic X conversion rate X in the traditional business model.
Perhaps the currency circle project will be invited to cooperate with companies such as advertising, brand image, and public relations.
