jakiro
Deng Tong, Bitcoin Vision
During the holidays, the currency circle is experiencing another Meme storm.
On October 7, 2025, Binance Alpha launched the Meme coin “Binance Life”, and many whales made a lot of money.According to Lookonchain monitoring, a certain address (0x8844) spent 5 BNB (approximately $5,756) to purchase 11.15 million Meme coins “Binance Life” before October 5. Its value exceeded $1.6 million on the 7th.Another trader turned $3,500 into $7.9 million in just 3 days, with a return of 2,260 times.
“Binance Life” fell back on October 9. As of press time, it was trading at $0.3206, a 24-hour drop of 34.11%.
1. The market value of US$500 million derived from the words of “the first sister in the currency circle”
On October 4, He Yi, the “biggest sister in the currency circle”, mentioned in a reply to an X post: “I wish you hold BNB, drive Binance Auto, live in Binance community, and enjoy Binance life.”
On that day, the Meme coin “Binance Life” was launched and rose from around US$0.001 to more than US$0.5 on October 8. On this occasion, the market value of Binance Life exceeded US$500 million.
Binance official also used “Binance Life” as a promotional copy: “Use Binance Wallet, play BSC memes, and enjoy Binance Life.”It seems that overnight, Binance Life has become the hottest and trendiest topic in the industry.
2. The equally popular “4”
In addition to “Binance Life”, “4” has also attracted attention recently.
The “4” comes from a hacker’s phishing attack on BNB Chain. At that time, the hacker only made a profit of $4,000.
CZ posted: “What’s interesting is that after the hacker sold all the tokens and made a profit of $4,000, the community took over the transaction and bought the meme coin at a higher price to mock the hacker. It is really the funniest comeback of the community!”
According to blockchain analytics platform Lookonchain, a trader with wallet address “0x872” was one of the earliest buyers of the “4” token.His initial investment of $3,000 in BNB grew in value to $2 million in a short period of time, achieving a return on investment of approximately 650 times.
On October 4, “4” was listed on Binance Alpha.As of press time, “4” was trading at $0.22052, a 24-hour increase of 13.75%.
3. The launch of the Meme Rush platform
On October 9, Binance launched the “Binance Wallet Exclusive Meme Rush Platform”, specially designed for Binance Wallet (no private key address) users.The platform has in-depth cooperation with Four.Meme and provides users with an exclusive channel to discover and participate in high-potential Meme tokens through a structured token life cycle (new currency, upcoming release, migrated) and a bonding curve model.
Four.Meme’s native token FORM hit a 7-day high of $1.62 on October 8. As of press time, FORM was trading at $1.36, a 26% increase on the 7th.
4. BNB meme season starts?
Changpeng Zhao collectively referred to the growing trading activity on BNB Chain as “BNB meme szn” and said that this was something he “did not expect at all.”
Marwan Kawadri, BNB Chain’s head of DeFi and head of EMEA, said one of the main drivers of growing investor interest is the recognition of BNB Chain’s digital asset trading potential.
“BNB Chain has always been strong in the DeFi space, but now, it is becoming the core of on-chain trading,” with both active addresses and decentralized exchange trading volume hitting new highs.“With the ‘BNB meme szn,’ you can see the market starting to realize that BNB Chain has become the leading trading ecosystem.” New cryptocurrency trends may gain traction on the blockchain faster because “the community is built around the trading culture.”
5. From “Crazy Zoo” to “Community Identity”
The recent rise of Binance Meme may be reshaping the Meme culture of the past.
The originator of Meme coins is Dogecoin.In 2013, software engineers Billy Markus and Jackson Palmer combined the popular “Doge” Shiba Inu emoticon package with Bitcoin code to create Dogecoin. Its original intention was to satirize the extremely hot encryption market.
Since then, various animal Meme coins have emerged in endlessly – dogs, cats, frogs, squirrels, hamsters, hippos… Meme coins have set off a “Crazy Zoo” craze.In particular, the emoticons of Pepe the Frog have swept across various social platforms, and Meme culture goes hand in hand with entertainment and ridicule attributes.
This time, Meme coins such as “Binance Life” and “4” more reflect the attribute of “community recognition”.Different from previous animal memes, the leading factors driving this Meme craze include investors’ recognition of the value of Binance, the leading exchange in the industry, and their consistent trust in the two traffic giants of the currency circle and CZ who are good at writing myths about creating wealth.
6. After Meme becomes popular, what will be left?
The currency circle has experienced countless surges and crashes. It is nothing new for a Meme coin to achieve a thousand-fold increase and then fall back quickly.As the myth of instant wealth ebbs one after another, we can’t help but reflect on what will be left of our industry after the Meme craze.
Meme is often closely related to a certain big IP. Especially when a well-known person in the industry mentions a special word, Meme with the same name often appears in the market.In response to this phenomenon, X user @YazanXBT noted: “CZ saying a word doesn’t necessarily mean you should look for memes with that word and buy it. I’m pretty confident that when he said something, he wasn’t implying anything.”
CZ agrees: “Good advice, for a while I tried to avoid meme-related content in my tweets. It just didn’t work. There were too many memes and it made my writing seem unnatural. Now I tweet normally and anything meme-related is a coincidence and not an endorsement.”
OKX founder Xu Mingxing responded to his views on “Binance Life” inIt is to allow billions of people around the world to enjoy equal and convenient financial services.Rather than manipulating currency prices, creating emotions, and guiding speculation.The real future of Web3 does not rely on emotions or speculation.Just faith and construction.”
Jocy@IOSGVC pointed out: “Many exchanges control the liquidity of funds and platform traffic, so starting the myth of Meme wealth can better get a leading position, so that countless people will flock to it… If the leading players can find ways to develop some long-term value tracks and do more difficult, correct and long-term things, many industry practitioners will regard them as a driving force and a person to be remembered after many years…”
The Binance Life Meme craze started by “Hold BNB, drive Binance Auto, live in Binance Community, and enjoy Binance Life” seems to be cooling down. In the stories of skyrocketing rise and fall, some people’s dreams of getting rich suddenly came true, and some people’s dreams of getting rich suddenly were shattered…
As mentioned above, from the perspective of market logic, the explosion of “Binance Life” and “4” is a wealth myth created by both “traffic IP” and “community enthusiasm”. He Yi and CZ are natural traffic entrances and are highly bound to investors’ speculative psychology. If investor sentiment drops, the price of Meme coins will also fall from the altar.The essence of Meme currency is still a high-risk asset with “no practical application scenarios, no team endorsement, and no value support”. Its price fluctuations are more dominated by capital games and emotions rather than real value growth.
The long-term development potential of an industry has never depended on short-term speculation, but on actual technological innovation, real implementable application scenarios, and a constantly improving industry ecosystem.This “Binance-based Meme craze” may be like all previous Meme crazes in that it is short-lived after all.After the wave of wealth creation fades, crypto practitioners should focus on the origin of technology and think about what practitioners should do to make “blockchain” and “encryption technology” famous in the history of technological development.
