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Author: MASON NYSTROM, Variant Fund Investment Partner; Translation: 0xjs@作 作 作 作 作 作
Some new companies have appeared, and they provide naming services to projects and individuals. I think there are enough companies to call it exciting new trends.Namespace provides a feasible business model for some consumer applications with large distribution channels.
Whether it is domain name expansion, social media user name or phone number (such as 1-800-Flowers), since the first web domain name release, the only digital identifier has been favored by people.The name of the name is obtained through the following ways: as the Internet continues to popularize, their search is available.
Surprisingly, the rise of social networks has reduced the liquidity of the naming space market because you cannot easily buy someone’s account on the web2 social platform.Twitter even prohibits the sales user IDThis is ironic for a company that urgently needs more sustainable cash flow.
Although the. ETH naming space has been in the.For example, in August, Coinbase used ENS and CCIP to start providing blockchain user names for its users under DNS domain name CB.ID, such asMy masongnystrom.cb.id is both a DNS address and a web3 wallet address.
With the rise of naming space issuers, encrypted consumer applications will have the opportunity to create our own native name space, but this time, we will be able to have a social username or govern the roots (such as ENS).With this ability, it will bring a lot of opportunities for top -level crypto consumer applications and their early users.
So far, the blockchain project wants to create the naming space on the chain. There are two ways to choose: 1. Use the ENS sub -domain name to start its naming space;Serve.
See the full view of the existing naming space project below:
How to decide whether to build your own naming space
You can use social maps such as ENS to guide the identity layer for new applications.Coinbase is a platform for users to open up their identity and is not the foundation of the product experience. It chooses to use ENS sub -domain names to quickly generate user identity. At the same time, it also enjoys the advantages of DNS compatibility and the integration of important distribution layers such as Metamask.Farcaster also decided to use Ens because it has a batch of high -value users that want to display its existing identity (such as their. ETH address) in Farcaster’s social map.
On the other hand, Lens and YAT projects choose to issue a username by creating their own naming space protocols, separating from the ENS ecosystem.These unique naming spaces have the value proposition similar to the ENS sub -domain name, but have a unique advantage of greater agreement flexibility, the autonomy of third -party publishers, and the cost of earning fees from naming space issuance and annual renewal fees.
The purpose of updating the name space in social networks is not only income, it can also prevent speculators from grabing the value of the name of valueThis is a good thing for the maturity and attraction of social networks.In addition, encrypted social applications or protocols like LENS use the username in its unique naming space as an incentive for joining the network, providing their preferred naming space, and timely monetization of name space after reaching a certain network density to timely timely monetization of the name spacePotential.
However, the platform that builds its own naming space agreement has abandoned the benefits brought by the construction of ENS. The most significant thing is the existing existingUser group.
The naming space on the chain provides a feasible business model and incentive mechanism for the new encrypted social network.By using the ENS sub -domain as the name space and publishing these user names to users for free, it can provide the best service for most applications.In the long run, platforms with social -related naming spaces or sufficient discovery and distribution (such as social networks) will have the biggest opportunity to guide their naming space agreements and charge user name renewal fees.
