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Author: AB Kuai.Dong, Source: Author Twitter @_FORAB
Recently, Sony Sony’s Crypto has been very frequent, from exchanges to public chains and popular applications. In fact, it has been promoted as early as 23 years, with hundreds of employees. According to the original words of insiders: “We have already done it in the Web2 industry.When it comes to the first place, then Web3 can do the same.”
Therefore, this article will briefly sort out Sony’s Web3 layout.
Sony’s Web3 promoter is Japan’s senior OG Watanabe. He joined Sony in 2011 as a representative director of Sony Networks.
In 2023, after the Japanese government established the Web3 national strategy, he was also promoted to the group and served as the head of the group’s infrastructure exploration business. Later, the business weight was promoted to the group’s department and under the management of the group’s senior VP and chief strategy officer Yu Gongjun-wonManagement, he was previously the No. 1 position of Sony China.
In the same year, Sony began to acquire Amber Japan and in the summer of 2024, it was officially announced as Sony’s exchange S.BLOX. Currently, the business line employs nearly 150 people and plans to launch a wallet service recently.
It is one of the three important troikas of Sony’s Web3 territory (public chain, exchange, and wallet).
At the same time, Web3 R&D company Startale Labs has also made its official debut. The main shareholders include Sony and Samsung Group, and the investors also have UVMs supported by UVMs from Singapore.
In addition to providing technology development to Soneium, the company also provides Web2 to Web3 services to many traditional Japanese giants.
However, it is not enough to have Web3 layout alone, and it also needs to be combined with the real industry. Therefore, companies such as CORGEAR have emerged, which have successfully brought Web3 technologies or solutions into reality.
Current cases include: Hiroshima Prefecture Coffee AR Tour, Hokkaido AR Travel Magazine, and space-time map exploration jointly conducted by Taisho University.
The most important of this is that Soneium, which is the focus of the current market, as mentioned earlier, wallets, Gas, and tokens have become stumbling blocks for large-scale users outside the circle and entering the Crypto industry.
Therefore, Soneium has plans to make a Gas-free Ethereum Layer2 and only allows specific developers to deploy their own contracts and applications, thereby avoiding project rugs and spam problems.
Currently, Sony Chain Soneium has taken the lead in making its first application. It is Yay, which has more than 3 million users and 97,000 reviews from Apple Stores in the daily area!
Not long ago, Yay completed 22 million US financial funds from the leading Japanese brokerage SBI and the US venture capital fund Headline, which is the ceiling of Japan-US cooperation.
