jakiro
Author: lesley@footprint.network
In the competitive Web3 game industry, success depends not only on the release of the game, but also needs to be highly acute in the game operation process to cope with the coming of the next bull market.
People are confident in the game industry in 2024.Doug McCracken, the marketing leader of A16Z Games and Games Fund One, said: “Many people in the market recently discuss Disney’s re -entering video game market, but I think a video game company will become the next Disney.”
The booming Web3 game industry has put forward higher requirements for operating professionals.In order to improve user retention, increase user participation, and extend the life cycle of game products, in -depth data analysis becomes vital.
This article deeply explores the method of web3 game data analysis, providing game developers with insights on analysis methods, tool exploration, and more valuable insights.
Web3 game developer’s data analysis guide
With the recovery of the market, the web3 game market has also shown good signs of development since December.
However, we must realize that web3 games are still in its infancy, and the number of active participants is far behind the web2 game community.All industry practitioners are actively working hard to explore the sustainability and large -scale popularity of Web3 games.
In the early stages of a game, it is crucial to analyze market segmentation, competitors data and chain participation data.However, the real change of game fate is the acquisition of customers in the mid -term. Developers should pay close attention to user -related data and income indicators, and maintain the latest understanding of the development of the industry.
Web3 game developers should keep in mind the data analysis rule
Web3 game developers should pay attention to that accurate data analysis is very important for making wise decisions.
In Web3, a common method for developing games is to cut in from creative narrative, attract high -quality early users, and then find methods to analyze user portraits and optimize the game experience to expand the user base.Developers need to collect comprehensive data for in -depth analysis, so that they can break personal subjective prejudice and dependence on experience, and more objectively promote game development.
The data dimension that developers should pay attention to include: monitor users’ retention and loss to promote the continuous growth of the game; identify the behavior mode of players to participate in the game, to design more attractive game mechanisms; evaluate different profit modes, optimize the game of the game, optimize the game of the gameIncome, etc.
User data: The key to success in the game market
As the top three DAPPs, the reason why we succeed is because we have a deep understanding of customer needs, accurately locate the channels for acquisition, and ensure that users have a good experience in our applications, so that they are willing to continue to use.
——Wali Khan, the co -founder of Gamifly’s gamifly co -founder
In the field of web3 games, user -related data plays a very important role, including users to obtain relevant data and user portrait analysis.
In the web3 economy and ecology, users are not only players, but also creators and investors, and are the key to the value of the game economy.The active participation of players is crucial to the sustainable development of the game ecology.
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User -related data
“Understanding new user sources is important to optimize marketing strategies and effective allocation of resources,” said Krish Jagirdar, co -founder of Internet Game.
Game developers can explore high -value user behavior models through user data and typical user portraits.
At the same time, re -participation and analysis of unconventional users will also help reduce user loss and improve the overall health of the game ecosystem.
Active data is the cornerstone of the sustainable development of the game
The success of Web3 games is often inseparable from an active community.Monitoring community indicators help me measure the health status of players outside the game itself, which is not limited to the game itself.
—— Krish Jagirdar, the co -founder of Internet Game
In order to make the game continue to develop, in addition to attracting new users, it is also important to pay attention to active data.This is because active user data can reflect users’ recognition of game playability or economic models, showing that they are willing to play the fun or reward input time, energy and even money for the fun of the game.
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User’s seven -day retention rate
In the field of web3 games, user retention is also an indicator that cannot be ignored.In this scarce field, the cost of attracting new users is very high, so for the project party, trying to retain existing users is more economical.”The retention rate is an important indicator of the current market, similar to Web2. High retention rate means that users not only enjoy game fun, but also agree with their economic models, which reflect their acceptance of game products,” Outr.gg community ambassador HoshinoSasaki said.
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Community participation data of web3 game
Community participation is also important in Web3.A active community represents a group of diversified individuals who actively participate in the game ecosystem.Participants in the game community usually include players, analysts, and community ambassadors.The official game community is the main channel for players to obtain the official announcement, and it is also the main battlefield for community members to interact.Therefore, analyzing community data, such as the trend of members and community participation, is critical to game developers.
At present, web2 and web3 data cannot be integrated together as a main challenge, which makes the analysis around the entire user’s funnel complicated.FOOTPRINT GROWTH Analytics can provide a overall perspective for comprehensive analysis of data by connecting Web2 and Web3 data.
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The fusion of web2 and web3 data
Income data is the compass of strategic decision -making
At the current stage, web3 is still a field that requires funds and financial support.The capital of the user community is willing to invest in the game to a certain extent the market share of the game project.
—— Hoshino Sasaki, OUTER.GG’s community ambassador
Revenue data is extremely important in Web3 games.On the one hand, team revenue is the cornerstone of the project development; on the other hand, user income is very important for retaining users in the early stage, especially in the rapid development of the Web3 game industry.
In the early days of Web3 games, most developers must first do the economic model of creating games. This can attract more users through the “Play-To-Earn” mode.
Although the basis of income lies in the design of the economic model, once the game runs stably, continuous income monitoring is equally important.This allows developers to adjust the game design in time and attract more users.The level of income and growth directly affects the views of external investors and market value.
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Project NFT income
The value of monitoring blockchain games includes the price of tracking NFT and gaming tokens and its circulation.
“In the blockchain game, the success of NFT is important. Monitoring NFT’s ownership, transaction conditions, and rarity indicators can provide users with important data on the popularity and value of assets in the game.” Krish Jagirdar said.
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The first 100 losses
In addition, players who pay close attention to the profit and loss in the market, study whether the game’s reward system meets the user’s expectations and motivations, and provides a profound perspective for analyzing the design of the game economy model.They are also important tools for identifying the causes of user loss. Some reasons such as hard work and rewards, the difficulty of profitability of new users, inflation erosion profits, or squeezing long -term investment may cause users to lose users.
Data analysis tool for web3 game developers
Many games currently depend on simple web2 tools to monitor the operation of the game. These tools include Google Analytics and Similarweb.Some larger companies, such as Gamifly, have begun to develop internal analysis solutions.
“I think the industry of Web3 data analysis tools is still in the early stage, and game developers have not yet realized them. I believe that excellent game data analysis companies like FOOTPRINT Analytics will become more and moreMany, “Krish Jagirdar said.
Although web2 software may provide some basic data, they are not enough to provide in -depth insight into the complex world of Web3 games.In addition, for the start -up Web3 game, due to the complexity and cost of indexing web3 data, development internal analysis tools are a major challenge.
However, we must realize that data analysis should not be a high threshold.Effectively use data analysis tools to strategically capture key chain and chain data, which can provide important support for the decision and development of Web3 games.
This is a tool commonly used by some web3 game developers.
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FOOTPRINT GROWTH Analytics
FOOTPRINT GROWTH Analytics
FOOTPRINT GROWTH Analytics is the preferred analysis tool for web3 game developers. It provides comprehensive data of more than 30 blockchain. The user -friendly website simplifies the data utilization process.Footprint provides comprehensive functions such as asset performance, income analysis, wallet data, user exploration and online, so that game developers can easily obtain valuable insights to optimize their projects.Footprint allows game developers to easily use data, promote wise decisions, and promote the better survival of Web3 games in the changing market.
Degame
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Degame
Degame is the world’s largest NFT game aggregation. Since its launch in 2021, it has launched more than 4,000 blockchain games and 1,000+ game tokens & amp; game chain.Degame established a partnership with more than 50 guilds and public chains, providing a one -stop service platform for NFT game enthusiasts and developers.In 2023, Degame launched a contribution proof platform Degame community, a one -stop store that found and play the most exciting new projects and games in the world.Early developers, project ambassadors, KOL and community organizers can prove their contribution to the project and have been recognized through identity roles and rewards.
Galxe
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Galxe
Galxe is a task platform designed to help the game grow and solve the problem of web3 game customers to obtain difficulties.The platform provides the game with opportunities to release tasks, such as registered games, joining the community and providing incentives.As a leading platform for building the web3 community, Galxe has attracted more than 14 million unique users, and has promoted the growth of Optimism, Polygon, Arbitrum and more than 4,000 partners through a reward -based loyalty plan.
summary
Web3 games are still in the early stage of development. Although the data analysis of the game also faces some challenges such as data acquisition and processing, the importance of data analysis cannot be ignored.
Data analysis is not only a burden for developers, but a powerful tool for enhancing the core competitiveness of the project.Developers should have a data -driven thinking mode and seek professional data analysis services to promote the sustainable growth of the project.
In addition, the entire web3 data industry should strive to break data barriers and better cooperate to create infrastructure.In this way, data can play a key role in promoting the prosperity and development of the Web3 game industry.
